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May 02

The World Cup Is All Anyone Wants to Talk About in ESPN’s New Ad

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If World Cup fever is getting to you, well, you're not alone.

This new 30-second spot from Wieden + Kennedy in New York, shot mostly in New York, shows American soccer fans talking obsessively about their team—and not just the American team, but their national teams of their ancestral homelands. The tagline is: "Every 4 years the conversation starts again."

The ad uses real U.S.-based soccer fans, including a German butcher, an Italian barber and a cabbie from the Ivory Coast. These guys are passionate.

I don't want to spoil anything, but I'd be remiss if I didn't point out the pessimistic Englishman, who feels like a punch line (of course this guy's a downer) as he mentions penalty kicks toward the end of the spot.

ESPN has also unveiled the first posters from what will be a series of 32—one for each team—designed by Brazilian artist and graphic designer Cristiano Siqueira. Check those out below, too, and get excited for the tournament, which runs from June 12 to July 13.

Apr 30

Celebrities Join White House PSA Against Sexual Assault

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The White House has issued a new PSA empowering people to stand up against sexual assault as part of its "1 Is 2 Many" campaign.

Seeing President Barack Obama, Vice President Joe Biden and some of Hollywood's elite (Daniel Craig, Benicio Del Toro, Steve Carrell, Dule Hill and Seth Meyers) speak out against sexual assault is heartwarming, and hopefully the use of celebrities—and maybe our collective fascination with celebrity culture—will help this message spread.

Watch the PSA and you’ll take note of how it is carefully worded: "If she doesn't consent, or if she can't consent, it's rape, it's assault, it's a crime." The important distinction of whether someone can consent is thankfully highlighted, as many sexual assaults happen while the victim is drugged, drunk, passed out or otherwise incapacitated.

The PSA also emphasizes that if you see something happening you should do something (which, duh!) and that the victim shouldn’t be blamed. "If I saw something happening," says Craig, aka Mr. James Bond, "I'd help her. I'd never blame her."

Mar 31

Andrew McCutchen Loves His Lox in SportsCenter Ad for Opening Day

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Are you ready for some baseball?

ESPN has Major League Baseball's Opening Day covered today with a new "This Is SportsCenter" spot starring the reigning National League MVP, Andrew McCutchen of the Pittsburgh Pirates.

The commercial, running online and on ESPN properties, shows a breakfast meeting for the SportsCenter anchors going awry when McCutchen and a band of Pirate mascots (Pittsburgh's Pirate Parrot, East Carolina's Pee Dee, Seton Hall's Pirate and the Tampa Bay Buccaneers' Captain Fear) break in and loot the breakfast spread.

The ad, by Wieden + Kennedy in New York, breaks this afternoon during ESPN's broadcast of the Pittsburgh Pirates against the Chicago Cubs.