Nov 07

Mistress, Ubisoft ‘Make History’ for Assasin’s Creed Unity

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Multi-disciplinary agency Mistress worked with Ubisoft to create a cinematic trailer for the upcoming release of Assasin’s Creed Unity, the latest in Ubisoft’s long-running franchise which is set for a November 11th release.

Mistress teamed up with production company Mothership Media and VFX studio Digital Domain to bring the trailer to life. The spot opens on in-game action, which text informs the viewer takes place in 1789, during the French Revolution. Then the action cuts to a group of friends sitting in a row, each with controller and headset in place, demonstrating the game’s new cooperative multiplayer feature. From here action switches between the friends and their in-game counterparts in the all too common “thrust into the action” trope. Still, Mistress and company pull it off better than most, pacing the transitions well and giving a good glimpse of the action gamers can expect while presenting a persuasive representation of being thrown into the world of the game. The ad ends with a new tagline for the franchise, “Make History,” which seems like a great fit.

“We loved working with Mistress because they had a distinct vision of what the spot should be, they stuck to it and Ubisoft trusted that instinct,” Director Neil Huxley said. “Using everything from the performances of the gamers which were edgy and fun to every weapon at our disposal from our VFX pipeline, helped us arrive at a very stylized cinematic spot we’re all very proud of.” (more…)

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Feb 27

Jagermeister Celebrates the Bro-Code with ‘Brother in Your Corner’

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Let me begin by stating the obvious: If you find yourself downing more than 3 Jager-bombs in one sitting, odds are your bro doesn’t have your back. Your bro is not a good bro, and you should consider bro-ing out with a new bro who won’t let such a terrible thing happen to you. Sorry, bro.

Now that’s out of the way, let’s take a look at the latest campaign for Jagermeister and LA-based indie shop Mistress titled “A Brother in Your Corner.” The concept of celebrating male companionship in alcohol ads is nothing new, especially in the beer category where things like “Man Law” are done time and time again. Instead of playing the concept for comedic effect, however, Jagermeister has decided to showcase legendary boxing trainer Freddie Roach, whose long resume includes times spent in the corner of boxing champs like Oscar de la Hoya, Manny Pacquiao, and Julio Caesar Chavez. As the video illustrates, Roach has gained a reputation within the boxing community for taking extra special care of his fighters, both within the ring and outside of it. This devotion to his athletes, Roach says, was instilled in him by his own trainer, Eddie Futch, who himself gained fame for training legends like Joe Fraizer, Ken Norton, and Larry Holmes.

The campaign’s tone and focus seems targeted to an older, likely middle-aged bro, one who has actually heard of these fighters and knows anything about professional boxing as none of the fighters associated with Roach our Futch are named in the spot. Also, it’s hard to find many people under that age of 30 who know much about boxing, as MMA continues its climb upwards as boxing fades into irrelevance. The campaign also features a digital extension in which those young males who prove they live by the “Jager Code” compete for a chance to win a trip to Las Vegas for a private training session with Roach as well as tickets to an upcoming boxing match. For more info visit the Jager Code website and Jagermeister’s Facebook page. Credits after the jump.
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