Hasta La Creative!

Zimmerman Advertising of Fort Lauderdale hired Bryan Sweeney as its new executive vice president of integrated content production. He is the first person to hold that title.

Sweeney joins Zimmerman following nearly fourteen years with Boston-based agency Hill Holliday. Most recently, he served as executive vice president, director of creative production, beginning at the start of 2013, overseeing content production, broadcast, digital and print. Before that he spent nearly ten years as senior vice president, director of broadcast and around a year and a half as senior vice president, co-director of integrated production. Sweeney joined Hill Holliday in December of 2002, following over two years as vice president, executive producer group head at Arnold Worldwide in Boston. Prior to that he spent ten years as vice president, executive producer at DDB Chicago. Over the course of his career he has worked with clients including McDonald’s, Anheuser-Busch, MLB, Bank of America and Cadillac.

“Bryan brings with him a strong creative pedigree, but even more importantly, he brings big ambition, big innovation and an unrestrained passion for innovating across multiple platforms, something so critical to keep up with the dynamic retail marketplace our clients must thrive in,” Zimmerman Advertising CEO Michael Goldberg said in a statement. “Bryan’s remit will be to leverage his experience creating a connective production tissue between video, audio, UX, social and digital content, along with the alignment of the agency’s state-of-the-art production studio.”

“He fits in the organization today, but will also be a driving force to getting to tomorrow quickly. He is a rare breed that understands that it is a collision of analytics and creation that must drive results,” added Zimmerman Advertising chairman and founder Jordan Zimmerman. “He is the kind of person that makes all the ideas and people around him better and we are so glad he is joining our team.”

Fort Lauderdale-based Zimmerman has announced the hiring of Michael Goldberg as its new CEO, filling a position left vacant with the departure of Pat Patregnani several months ago., AdAge reports.

Goldberg arrives at Zimmerman from Deutsch, where he was a partner and chief marketing officer. The move marks a homecoming for Goldberg, who served as Zimmerman’s chief marketing officer for over eight years following Zimmerman absorbing fellow For Lauderdale agency Harris Drury Cohen in 2003. Goldberg was serving as Harris Drury Cohen’s CEO at the time of the acquisition. He eventually left to join Omnicom PR agency Porter Novelli as a senior partner and global chief marketing officer in 2012, before jumping to Deutsch later that year. (more…)

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As we briefly mentioned two weeks ago, Omnicom-owned, Fort Lauderdale-based agency Zimmerman is opening up a new, 130,000 square-foot space, and now we have a bit more info and visual representation of what to expect from the unveiling this Friday, March 28. While we won’t be back in our old FTL hometown for the unveiling, we’ve been sent some images above and below of what to expect from what’s being dubbed Zimmerman 3.0. We’re still awaiting a couple of quotes from self-appointed “maverick ad man” Jordan Zimmerman, he of sizable portrait below:

In the meantime, though, here are some takeaways from the new office:

-Open office concept and design to encourage “collaboration, appealing to the average employee age of 26″ (1,100 full-time associates are in the mix). Well, it is all the rage these days in the agency world.

-Floor-to-ceiling writeable walls in every office to facilitate creativity.

-Customizable color lighting in elevators to embrace national clients, and finally, what we feel is the coup de grace…

-Departments organized as “neighborhoods,” each portraying a Zimmerman value — i.e. the “Fearless” neighborhood is lined with punching bags (below).

This might be the first type of agency office accoutrement we’ve seen like this and maybe it’s just a way to take out one’s aggression at times. Or, hell, we’ll just say it’s installed for the symbolism. And finally, here’s one more shot from the new FTL space, which was designed by architectural/design firm, Gensler.

Over the years, Zimmerman has worked with clients ranging from Office Depot and Papa John’s (the latter of which moved to Grey last month) to CBS and White Castle

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