Hasta La Creative!

Santa Monica agency Supermoon, which counts Jessica Alba‘s The Honest Company, Ancestry, Custom Ink, and Campbell’s Fresh/Bolthouse Farms among its clients, hired Deutsch L.A. veteran Kyle Acquistapace as president and managing partner. He joins founding partners CEO Amir Haque, executive creative director David DeRoma, director of strategy Jill Burgeson, and group account director Nicole Rowett at the agency. The latter three are also veterans of the Deutsch organization.

Acquistapace spent sixteen years with Deutsch L.A., including serving as partner, director of media and data strategy from June of 2006 through last September. He originally joined the agency seven years earlier and served as executive vice president, group media director during that period, working with clients including Mitsubishi and Expedia. Acquistapace has also served as an adjunct professor at the University of Southern California for the past nine years.

“Kyle’s take on leadership is hands-on and human, a perfect match for Supermoon,” Haque said in a statement. “He’s a champion of a disciplined form of advertising: creative and strategic, and always in the service of building a brand’s business.”

“I wanted to help create something great again, surrounded by passionate people who trust each other,” Acquistapace added. “I believe there’s an evolved form of agency out there waiting to be built, an agency based on creativity and reason and fairness. And I’ve found the right group of people to bring it to life.”

Supermoon specializes in serving companies as they move through the “second stage” of their life cycles. No longer startups, these companies are looking to expand their consumer bases in the interest of long-term success.

“Second-stage companies reach a point where they can’t grow anymore,” Haque says, adding, “We help people people break through that wall.”

Caviar Content has just announced the signing of beauty and lifestyle director Charles Mehling for worldwide representation.

Mehling made his commercial debut with a campaign for Earl Jeans featuring supermodel Gisele Bündchen, with whom he has become a regular collaborator, including a recent Pantene campaign. In addition to Bündchen, Mehling’s enviable celebrity and supermodel portfolio includes work with Kate Moss, Jessica Alba, Gwyneth Paltrow, Zooey Deschanel, Jennifer Aniston, Naomi Watts, Natalia Vodianova, Karen Elson, Angela Lindvall and Georgia May Jagger. He’s worked with brands including Rimmel, Dove, BCBG, Budweiser, David Yurman, Garnier, Olay, Pantene and Smart Water.

Mehling launched his directorial career with Black Rebel Motorcycle Club’s debut music video, going on to work with artists including The Kooks, Emeli Sandé, The Script, Stereophonics, Kasabian and James Morrison. He also directed several music documentaries, most notably an in-depth biography of the Scottish singer/songwriter Paolo Nutini, as well as a short film entitled “For The First Time.”

“We are very excited by the signing of Charles to our roster! His work demonstrates a fantastic blend of beauty and fashion with strong natural performances,” said Sorcha Shepherd, EP at Caviar London. “He has a deep understanding of how to capture subtle human nuances that can really elevate a beauty & lifestyle piece into something truly engaging. The fact that he is also such an accomplished photographer makes him an even stronger contender in the world of advertising, where more and more brands are looking to find a solution for both stills and film in one great package.”

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