We Are Social Lands Old Navy, Opens San Francisco Office

Leila_ThabetSocial media agency We Are Social announced the addition of Old Navy to its client roster, and the subsequent opening of a San Francisco office to accommodate current and prospective West Coast clients.

Leila Thabet, We Are Social’s US managing director, will initially lead the new office, splitting her time between New York and San Francisco until the agency can assemble a senior leadership team for West Coast operations. Jenn Bader, group account director, will also relocate to the San Francisco office from New York.

“We’ve experienced strong demand for social strategy and creative from leading brands, and opening the office in San Francisco is the next step in helping us meet client needs,” Thabet said in a release. “This expansion demonstrates how our approach to putting social thinking at the center of marketing resonates with brands, and why We Are Social has been successful both here and throughout our growing network of offices around the world.”

We Are Social Snags Two from JWT and mcgarrybowen

Today global agency We Are Social announced two new senior hires in its New York office.

Jenn Bader joins the agency from mcgarrybowen to serve as group account director; she’ll oversee accounts including current media darling/jewel in the crown Beats by Dre. After beginning her career as a front-end developer, Bader spent six years at Digitas working on Samsung, TGI Fridays and Kraft Foods before heading to mcgarrybowen, where she oversaw digital/social for Chase and Verizon Wireless.

Craig Stauber will be director of research and insights, reporting to department head Peter Fontana. Stauber most recently spent four years as senior manager of analytics at JWT, where he primarily worked on CPG and financial services accounts. His resume also includes three years spent in the Deutsch New York analytics department.

Managing director Leila Thabet calls the two “…talented, well-versed practitioners in their fields who will provide value to clients and keep the agency on its fast growth trajectory.”

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