Sep 16

Big Changes at Publicis: Levy Staying, Razorfish Absorbing Rosetta

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Some French dudeIn case you haven’t seen it already this morning, The Publicis Groupe officially rewarded Maurice Levy for his failure today by extending the current chief executive’s role until (approximately) The Avengers 3.

Despite the fact that Levy assured The Guardian that he would “not be seeking a new term” in the halcyon days of 2010 and that other reports had him set to leave next year, it seems that Levy will stick around at least until the approval of all accounts at the end of 2016 — and that he will leave in early 2017.

Obviously, “No clear successor has been appointed to replace Levy.”

Two former candidates will definitely not be replacing him, though.

(more…)

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Oct 22

Publicis Officially Acquires Beehive

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beehivehome

Well, at least one-half of our post from last week has panned out as Publicis Groupe has officially announced the acquisition of Mumbai-based integrated agency, Beehive Communications. The new entity will be rebranded as, you guessed it, Publicis Beehive and will continue to operate under the director of Beehive founder/CEO Sanjit Shastri, who along with the rest of the leadership team will report to Nakul Chopra, CEO/South Asia for Publicis Worldwide.  In a statement, Publicis Groupe COO Jean-Yves Naouri says, “We are making significant strides toward achieving our goals in India. By adding Beehive to the Publicis network, we will be able to capitalise on a great pool of talent and market potential, as well as strengthen the unparalleled services we provide to our clients.”

The ten-year-old Beehive, which also has a presence in Delhi and Bangalore, houses over 130 employees and is focused on media, digital, reputation management, research and brand activation. Among the 50 or so clients that Beehive currently works with are General Motors, Korea Tourism and Malaysia Tourism. As for fellow Mumbai-based agency Law & Kenneth, which we heard is also being eyed by Publicis Groupe, there’s no word yet on any acquisition moves, but we’ll keep you posted.

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