Jul
30
Feb
05
Lots of Promotions at Havas New York
Posted in: UncategorizedToday Havas Worldwide announced the biggest in a series of shifts within its New York office — and we now know who will replace CCO Darren Moran, who left in September.
Moving forward, the agency will have two creative leads: ECDs Israel Garber and Jason Musante have been promoted to the shared roles of Managing Director/Group ECD.
Garber is a Havas veteran; after beginning his career with FCB New York and MVBMBS, he joined EuroRSCG in 1996 and moved up to the GCD position before officially becoming a Havas Worlwide New York ECD in 2007. Garber most recently served as ECD on the Keurig/Green Mountain and Liberty Mutual accounts and helped lead new business efforts.
Musante, who spoke to us in 2011 upon joining Co: Collective as its content lead, jumped to Havas in 2014 after two years leading the Google account at Anomaly. Previous positions include six years in McKinney’s creative department, two years working under Gerry Graf at Saatchi New York, and one year working on GE as a digital chief creative at BBDO.
On the business side, Havas promoted three to the managing partner position: Tim Maleeny, Sean Lyons, and Matt Weiss. The trio will retain their previous titles (SCO New York, global CDO, and global CMO, respectively), while managing the Liberty Mutual Insurance, Keurig Green Mountain, TD Ameritrade, IBM, Hershey’s, and Dos Equis accounts.
The first two came to Havas amid an early-2013 restructuring: Maleeny joined the agency after spending nearly four years as senior partner/head of account planning at Ogilvy, and Lyons (an eight-year veteran of the R/GA organization) was hired around the same time. Weiss has been with Havas a bit longer than his two fellow partners; his role as global CMO officially began on February 1st, 2013. Prior to that gig, Weiss was chief of staff at KBS+ for nearly three years after an extended period with McCann that saw him manage the MasterCard and Coca-Cola North America accounts; he also spent seven years as McCann Worldgroup’s chief growth officer.
These promotions (which come with requisite pay bumps) follow the hiring of a new strategy/innovation leader and a round of mid-January layoffs that saw more than a dozen employees leave the agency.
Mar
14
Anomaly, Decon Present Roy Choi, ‘Google Glass Explorer’
Posted in: UncategorizedLast summer Google started distributing their Google Glass to select “Explorers” for their “If I Had Glass Campaign.” Among those who loved the product was renowned chef and food-truck pioneer Roy Choi, whose famed Kogi BBQ truck, where his Korean-Mexican tacos are a star, is a fixture in Los Angeles. Choi, whose pedigree includes stints at Le Bernardin and the Beverly Hilton, enjoys working with Google Glass because he can search for and follow along with recipes using only his voice — quite useful when your hands are covered in salsa verde, kimchi, or curry paste.
For a new spot by agency Anomaly and production company Decon, Choi decided to reinterpret Irish cooking in honor of St. Patrick’s Day. He searches for recipes and puts his own spin on the classic corned beef and cabbage, turning it into the “East Los Leprechaun Burrito,” which includes plenty of the celebrated chef’s own signature touches (yes, it has kimchi). In the process, Choi demonstrates the Glass’ capabilities, including when he’s interrupted by a phone call, and seamlessly switches from recording his recipe to the call at hand and back. The 1:50 spot is a lot of fun, and succeeds at making the Google Glass look like a product with appeal beyond neckbeard-sporting tech nerds. If watching the spot leaves you hungry for an “East Los Leprechaun Burrito,” fear not, we’ve included the recipe, along with credits, after the jump. continued…
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