Hasta La Creative!

Ads are most beautiful when they speak to us in a language we understand—when they tap into our subconscious and make us feel like they empathize, like they are one of us. When this symbiotic, osmotic communication stream resonates with us in an enveloping, visceral way, we have no choice but to surrender. 

I had this experience with a set of beef jerky commercials today.

Perhaps you will, too, if you’ve ever been hungry to the point of irrational thought—hungry to the point that you want to bite the head off of the person next to you, war-paint your face with Cheetos-stained fingers and dance a jig on their grave. When hungry makes the transition to hangry, everyone should stay the hell away.

Check out these pretty perfect spots from Jack Link’s and ad agency Carmichael Lynch, and see if you identify with these poor hanger-affected souls.

I don’t know about you, but you won’t like me when my spirit animal is hangry.

Via Ads of the World.

CREDITS
Client: Jack Link’s
Agency: Carmichael Lynch, Minneapolis
Chief Creative Officer: Dave Damman
Executive Creative Director / Copywriter: Marty Senn
Associate Creative Director / Art Director: Brad Harrison
Head of Production: Joe Grundhoefer
Executive Producer: Freddie Richards
Account Director: Jesse Simon
Account Supervisor: Sofya Vannelli
Director: Harold Einstein
Production Company: dummy

Just when you thought you ran out of ways to mess with Sasquatch, someone comes along with lipstick and press-on nails. And as you'd guess, Sasquatch does not care for his glam makeover. In the ongoing saga for Jack Link's beef jerky, the hirsute man-beast gets punked yet again—three times, in fact, in new TV spots from longtime agency Carmichael Lynch. He's just come out of hibernation, so his back story goes, and roams too close to civilization, where he's an easy target for public humiliation. He gets "beautified," doused with slop and hosed. Who could resist? Retaliation, which has become a hallmark and creative flourish of these ads, ensues. Those folks will never learn. More spots and credits below.

CREDITS
Client: Jack Link's
Agency: Carmichael Lynch
Chief Creative Officer: Dave Damman
Associate Creative Director, Art Director: Brad Harrison
Senior Copywriters: Tim Blevins, William Bloomfield
Director of Integrated Production: Joe Grundhoefer
Senior Content Producer: Freddie Richards
Content Producer: Tara Mulholland
Director of Business Affairs: Vicki Oachs
Director of Account Management: Andrew Dauska
Account Director: Holly Wheeler  
Account Manager: Sofya Guterman
Account Leader: Andrew Pautz
Senior Project Manager: Elizabeth Charron                                            

Production Company: MJZ
Director: Rocky Morton
Senior Executive Producer: Scott Howard
Producer: Donald Taylor         
Director of Photography: Mattias Rudh

Editing House: HutchCo Technologies
Editor: Jim Hutchins
Assistant Editor: Joaquin Machado
Executive Producer: Jane Hutchins

Postproduction, Special Effects: Rabbit Content
Creative Director: Nick Losq
Executive Producer: Joby Barnhart
Producer: Lloyd Dsouza
Music House: Black Iris

Sound Design: Francois Blaignan, Joel Waters

Audio Mix: Lime Studios
Mixer: Joel Waters
Executive Producer: Jessica Locke