From 6 May to 5 October 2010, the French automotive brand Peugeot is inviting Internet users to give them their ideas for the car of tomorrow on the new interactive website www.new-peugeot.com.
I have myself been invited by Peugeot thanks to Buzz Paradise to be a jury of the competition[…]
Adverputt is a great idea! It’s a website with a virtual golf game.
Any advertiser can sponsor one hole, it will be branded with the colours and the logo of the advertiser.
Additionally the hole will be clickable to redirect to the advertiser’s website and when a hole will be complete[…]
Do you fancy an adventure trip with your best friend on the road in a nice coupé car accross Europe?
I guess yes, so let me introduce you to the new Renault concept to promote their last cars the New Renault Mégane Coupé- Cabriolet and the Renault Wind.
Renault is launching a web[…]
Amazing effect when you scroll down this long picture for the theme park named beach Park.
Feel the experience of sliding down a 14 floor building
Advertiser: Beach Park
Agency: Pmweb
via Martin
L’UMP lance un site mobiliserunami.com pour mobiliser à aller aux urnes des régionales.
Le site reprend le concept de la personnalisation de video avec images et noms pour tenter de viraliser l’appel aux élections.
Xavier Bertrand fait un mini discours d’appel aux urnes pour les régionales[…]
Google is advertising its Chrome web browser everywhere, on the streets, on TV, online…
Here is a new interactive banner for Google Chrome on youtube home page.
As you can see you can change the themes and it will apply to Chrome’s logo on the ad unit on side bar as well.
[…]
Amazing viral video interactivity on Vimeo with this campaign for the Salsa Tostitos where the content is getting out of the player frame to invade the full vimeo page.
It’s like an interactive ambient media campaign.
Click here to see the video on vimeo.
And there was the salsa
[…]
As the official beer of the world cup and has launched it’s “England Team Talk” competition, calling on the nation to show their support for the Three Lions ahead of this summer’s World Cup Finals.
People can upload their Team Talks at www.englandteamtalk.com
The prizes are incredible -[…]
Nike has known to be a modest investor in ads as far as its shoe and apparel line is concerned and it seems that is now shifting its focus on interactive advertising aimed at women mainly for the winter season. The ad is similar to interactive advertising used by other companies in showcasing the different product choices.
In this case, Nike ads let a consumer rollover a woman to see all of the sportswear products worn throughout a video.
the challenge of the campaign was how to show a wide variety of products in one rich-media execution. The way they tackled this was to create the interactive video featuring a woman running, walking and exercising in various environments representing different aspects of winter weather to the tune of Ella Fitzgerald and Louis Jordan’s version of “Baby, It’s Cold Outside.”
(Source) DMNews
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