Focused Content, Targeting and Research Key Elements to Hispanic Marketing

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Delivering the opening keynote ay the Miami ad:tech Conference, SMG Multicultural CEO Monica Gadsby shared some findings regarding the Hispanic audience online.

First Ad Industy Rock Band Party A Success

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Last week, Fuel Industries’ Sean MacPhedran, Oddcasts’s Emily Twomey and Desedo’s Michael Hastings hosted Rock Band Night, the first of a monthly series of parties for the advertising industry.

If After 20,000 Awards Posts You’re Not Absolutely Sure Which Ads Were the Best…

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Below are the agencies, clients and campaigns that received a Gold or above in Clio’s Television/Cinema/Digital, Interactive, Technique and Radio categories.

And the Awards Show Pinata Explodes Again!

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Below are the agencies, clients and campaigns that received a Gold or above in Clio’s Television/Cinema/Digital, Interactive, Technique and Radio categories.

Ogilvy Ravages the Clios, Takes Home 5 Golds

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The 49th annual Clios took place in South Beach over the weekend. Content & Contact, Integrated Campaign, Innovative Media, Print and Design were recognized at the Fillmore in Jackie Gleason Theatre on Friday.

Nokia Helps Magician Reappear, Young Guns Opens

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– A less than mildly amusing commercial touts the ability of the Nokia N95 8GB’s GPS abilities to help a hapless magician find his way home after he makes himself disappear.

Mischief NYC Invites Ad Industry to Rock Band Night

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At Adrants, we love a good party so that’s why we’re hooking up with Mischief NYC, a group of New York ad people who will be hosting a Rock Band Night the 3rd Wednesday of each month throughout the summer.

Who Needs to Win A D&AD When YOU Can Buy One

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Hmm. Apparently we don’t need awards shows any more.

One Reason to Make Your Subsite Sing: the After Party

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When I was told I’d get ringside seats at One Show Interactive Ceremony on Friday night, I didn’t realize they actually meant ringside.

Converting the Converted, and Other Tricks of the Light

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On Wednesday at the One Show Festival, Brian Collins illustrated the power of branding with a history lesson about pirates.

One Show: Advice from the Father of Joe Isuzu, Advertising’s Most Beloved Liar

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Jerry Della Femina, founder of Della Femina Travisano & Partners, reminds me a lot of the iconic ads he sprinkled in the landscape of TV Land’s past.

Halo 3 Won Best in Show, and Then I Had Epilepsy

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The One Show ceremony took place last night and I Twittered like a woman on a suicide mission (or at least a “lose-all-my-followers” mission).

One Show Design Honors HBO Voyeur, and I Meet a Sword Swallower

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It was good times for Leo Burnett at the One Show Design ceremony last night.

One Show: W+K’s Kevin Proudfoot Talks Intimacy

One thing I love about the One Show speaker sessions: they’re only an hour long. And because the speakers want to show off a few ads, they have to be brief where actual talking is concerned. Between ESPN and…

Shots from the One Club Student Exhibit

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On Monday night I hit One Club’s 14th Annual Student Exhibition. Buzzing from a bottled cola high, creatives-in-training hovered from display to display, murmuring competitive remarks.

Before Hanging Yourself with that Apple Extension Cord, Consider the Park Lane

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I think I’m on suicide watch at Helmsley’s Park Lane Hotel.

One Show Draws Nearer, Adrants Prepares for Liftoff

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Monday the 5th kicks off the One Show madness in NYC all next week. This may be your golden opportunity to stand in dark corners with me (!!!), get trashed, and make fun of those less fortunate.

Adrants to Shake Up One Show in May!

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After whining about lack of a poppin’ industry social life, the ad gods smiled down upon Adrants and gave us the chance to cover the One Show Festival next week! (If we’re ultra-good, will they also give us Cannes…?)

Barbarian Group Rocks ROFLcon With Closing VIP Party

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On Saturday night, Barbarian Group had the post-ROFLcon VIP party at their Newbury Street offices in Boston.

Adrants Whines About Lack of Industry Boondoggles

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There aren’t many but there is one thing I do miss about agency life; the seemingly endless expense account that’d fund, among many other things, my travels to all sorts of industry event goodness.