Hasta La Creative!

Back in September, sources confirmed that Eric Springer — former CCO at FCB/West best known for that 2011 VW Super Bowl spot — was no longer with the agency.

Now we know where he landed: at LA’s Ignited.

Springer will be the shop’s first CCO. In the past, the organization used ECDs to run its creative department, but the release claims that business growth and other changes facilitated the creation of a CCO role.

Ignited founder/CEO Eric Johnson writes that the hire points to “a new year and new direction for the agency,” and Springer himself says he’s “always looking for a new challenge…I am looking forward to helping drive the agency into this next chapter.”

Springer spent 15 years with the Deutsch organization before leaving to launch Culver City’s Pitch in 2012; FCB then hired him to run creative for its West Coast organization, and he spent just under two years in the role while creating work for clients like Levi’s and Taco Bell (for which he allegedly helped run the “Live Mas” campaign).

Ignited lists its current clients as “DTS, Fresh & Easy, Sanuk, U.S. Army, Activision and Pinkberry among others” like Clinique and NBC Universal. In other news, we assume that the agency’s “coolest employee” Jesse still lives, breathes, and even eats denim.

In response to a tip we received yesterday, sources close to the matter can confirm that some turnover has occurred at Ignited:

“Ignited parted ways with a very small percentage of employees across departments. Some of Ignited’s work is on a project basis and those projects came to a close, which is the nature of the agency business.”

We have no confirmation on the number of employees who left or the projects mentioned above, so the news is very bare-bones at the moment.

Updates as we receive them.

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