Warning: The Vanishing Fabric Marker should not be used for signing checks.
The 2007 winners of Michigan Lawsuit Abuse Watch’s “Annual Wacky Warning Label Contest” are in. The one for the vanishing marker could be used as an ad copy. The Watch also has just published a book Remove Child Before Folding: The 101 Stupidest, Silliest, and Wackiest Warning Labels Ever. Another good one is The Warning Label Book.
Charmin’s public bathrooms in Times Square that were such a hit last year are back, with a microsite, maps and train directions. NY Times blogged last month:
“The restrooms — along with a plush waiting area — occupy a 12,000-square-foot space on the mezzanine of an office tower 1540 Broadway, between 45th and 46th Streets. The restrooms have luxurious features like wainscoting, hardwood floors, crown moldings and — new for this year — Kohler plumbing fixtures. About 200 workers (18 to 30 working on each shift) are available to clean each restroom after each use.
The Times Square program grew out of a Pottypalooza, a marketing effort that began in 2001, in which Charmin drove a 53-foot trailer, fitted with 27 toilets, around the country, to events like the Super Bowl.”
The first installment took about a year to plan.
Here’s a video of what the bathrooms looked like last year (and another one from a grateful reviewer).
By moving mirrors in public bathrooms from behind the sinks to a wall near the exit you can ease the otherwise inevitable traffic congestion. More on Living in Space, via Architectures of Control. The latter also has an interesting post about how a European fashion retailer was accused of using flatteringly convex mirrors in its changing rooms.
“Researchers from MIT have shown that people are most susceptible to be influenced by advertisers and promotions at the entrance of the store. According to the scientists, people usually don’t have their shopping goals very clearly pre-determined; they decide not only what specific product to buy but also what kind of product they want to buy during their wondering through the supermarket’s aisles.”
– Softpedia
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