Hasta La Creative!

Clear and concise, that’s how director David Ruiz made this new animation to promote an ecological new concept from Roca, the W+W.
The film, commissioned by Tiempo BBDO agency, and produced by 8 de agosto explains very graphically how new ideas that can improve our lives sometimes born by cleverly combining two different working ideas…

http://www.8deagosto.tv/uploads/videos/roca_ww.mp4

Traditionally, condom ads rely on more or less gross jokes, hyperboles, etc. They search the #8220;shock #038; awe#8221; effect, we could say. But this spot winned a Cannes Gold this year with a nice straightforward idea and big amounts of sensibility (no pun intended)#8230;
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