Hasta La Creative!

I am not one to rain on another man/woman’s parade but do you wish that all your media folks worked as hard on your plans as they did on getting tickets to concerts and the like? I mean, if the effort and energy put in to calling multiple reps and vetting seats boxes, open bars and previous gifting was directed into creating unique and interesting programs…wow the thought of it. (And here’s the disclaimer) I know a lot of hard working media folks and I know that they bust their asses but there are a couple of folks in every agency with hands like cups. Not cool man, not cool.