CBS All Access is expected to serve as the anchor of a broad subscription offering from the newly formed ViacomCBS, which is pushing further into both subscription-supported and ad-supported streaming services, a company source told Adweek. The entertainment giant plans to transform All Access into a “house of brands” that will include other Viacom programming,…
A handful of cannabis buds have been artfully stacked and lovingly photographed for a massive outdoor ad with the tagline, “Happy 4:20 LA.” And if you miss this friendly pot-centric greeting one day, you’ll have plenty of chances to see it again because sponsor Weedmaps plans a yearlong takeover of the space every afternoon at…
Casper, the direct-to-consumer brand that wants to become more than just a mattress company, officially went public today. Debuting under the listing CSPR, Casper opened at $14.50, above its original share price, and its stock rose 20% after opening. The company’s shares were originally priced between $12 and $13 on Feb. 5 in a government…
Netflix added an option to turn off the autoplay previews on its browsing page today, according to a Twitter post. The streaming giant retweeted an extensive thread on the topic from late January when one user offered to trade their “entire kingdom for a way to turn off the autoplay while browsing Netflix.” Dozens of…
A new agency player has entered the out-of-home arena. Quan Media Group officially launched today, with a roster of DTC brands including Away, Banza, Contiki, Dagne Dover, Daily Harvest and digital health care company Ro. Quan was founded by agency veteran Brian Rappaport, who will serve as the company’s CEO. “Today’s brand marketers need a…
Barnes and Noble has pulled a set of reimagined classic book covers featuring diverse protagonists after the project prompted an online backlash, with critics calling it a superficial stunt. The campaign was a joint effort between the book chain’s store on Manhattan’s 5th Avenue, TBWAChiatDay and Penguin Random House, timed to commemorate Black History Month….
Whether you’re rooting for Little Women or Joker at the Oscars on Sunday, Shutterstock is celebrating all nine best picture nominees by giving them pop art makeovers. The stock image provider’s Oscar Pop poster series is back for its eighth year, spotlighting the Best Picture nominees at the 92nd Academy Awards with reimagined film posters…
It might have lost Coors Light last year, but 72andSunny Los Angeles will be churning out beer ads once again very soon. The agency has been given lead creative duties for Pabst Blue Ribbon, the lager that’s been a hipster favorite since the early aughts. It’s an interesting move for a brand that typically shies…
Choose these libations with names like Dream Light and High Rhode for an evening of “clear conversation” and “conscious connection” that you’ll fully remember tomorrow. Wait, you call this a party? Indeed, the Kin brand is hawking its “nightlife beverages” with exactly this pitch, deliberately a world away from the Mad Men era of lampshades-on-heads…
After 11 years at the helm of LinkedIn, Jeff Weiner will step down as CEO and be replaced by Ryan Roslansky, LinkedIn’s current head of product. Weiner, who took over as CEO in 2009 after joining from Yahoo, steered the social platform through its $27 billion acquisition by Microsoft in 2017. In an email to…
Macy’s announced today a three-year plan that includes shuttering 125 stores and its corporate headquarters in Cincinnati, as well as cutting 2,000 jobs. The moves will cost the company between $450 million and $490 million, the majority of which will be recorded in fiscal 2019. Macy’s said it expects the moves to save the company…
Wendy’s is taking another stab at serving breakfast beginning March 2, the fast food chain announced this morning. Customers can order up a variety of options, such as a maple bacon chicken croissant, a classic sausage, egg and cheese biscuit, as well as a honey butter chicken biscuit or a sausage and egg burrito. Because…
Mr. Peanut was an undisputed star of this year’s Super Bowl, reemerging after he met his end in Planters’ pregame spot that saw the iconic legume meet his end after the explosion of his famed nutmobile, following an accident that saw him swerve it off a cliff. The resurrection of Mr. Peanut may bring to…
The Federal Trade Commission has filed a lawsuit to block Edgewell Personal Care’s acquisition of Harry’s–nine months after the merger was first announced. As it stands, the FTC has set a trial date for June 30, 2020. In a statement, the regulatory agency described the acquisition as a deal that “would eliminate one of the…
Tonight’s Super Bowl ad for Porsche–60 seconds of twisty roads, growling engines and epic driving–was pretty much the sort of sleek production you’d expect from a pricey German nameplate equipped to buy into America’s priciest air time. But while “The Chase,” which featured security guards in hot pursuit of a thief who’d stolen a new…
A sedan whipping through city blocks, pavement glistening in the rain. A row of trucks driving in V-formation across the copper earth of the American southwest. An SUV, adorned with a bright red bow, dusted lightly with snow. We’ve all seen these commercials. “Almost every single car commercial looks like every other car commercial,” said…
Adweek has live reviews of all of the ads airing during Super Bowl LIV. Here are the spots that aired during the first half of the game through halftime and what we thought about them. Fast and Furious 9 Fast and Furious 9 | Leading Super Bowl advertising with a movie promo. Bold. Not necessarily…
Last year, T-Mobile poked fun at those who tend to text a little longer than most people and set up other amusing scenarios in an entertaining series of ads in last year’s Super Bowl. Now, however, the 5G wars are heating up, and the brand is back in the game with an ad featuring Anthony…
When insurance giant New York Life airs its 60-second spot between the first and second quarters of Super Bowl LIV on Sunday, it will talk about its 175th anniversary as a company that, in its own words, “helps people act on their love.” But this big birthday is actually the second notable milestone the insurance…
After a 16-year partnership, DDB and Capital One are parting ways. According to a Capital One spokesperson, the company recently conducted an agency review and selected Austin-based GSD&M as its agency of record. “DDB has been a longtime partner, and we’ve appreciated their work throughout the years,” the Capital One spokesperson said. DDB declined to…
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