Chao Williams knows how to turn conversations into ads. The creator approaches strangers on the streets of New York to ask questions like “Where are you going?” “What drives you in life?” and “What would make today a 5-star day?” And if Williams didn’t have a branded microphone in his hand, you probably wouldn’t know…
Following an already difficult second quarter, in which it struggled to publish its first quarter financial results, S4 Capital has issued a profit warning and will introduce a hiring freeze for the rest of this year–as it revealed spiraling costs within its content practice. The marketing services network, which owns agencies including Media.Monks and recently…
To truly address the climate crisis, carbon emissions reduction is required across all industries–including media buying. But to track progress and determine a baseline, the advertising industry needs a common language, agreed-upon measurement tools and a plan for what to tackle first, according to WPP-owned media agency GroupM. With that in mind, the firm released…
In an earnings call in February, Meta said that Apple’s privacy-centric changes to its iOS operating system, which make it harder to both target advertisements and measure their effectiveness, would cost the social giant $10 billion in revenue in 2022. Executives have repeatedly assured investors that they are working on mitigating these challenges–and getting their…
After years of ongoing court battles, the Irish Data Protection Commission (DPC) sent a draft decision to its European counterparts opening a process of consultation that it will block Facebook-owner Meta from sending people’s data to the U.S. from Europe. This crackdown by DPC means Europeans may see Meta’s services like Facebook and Instagram shut…
Amazon’s 48-hour Prime Day sale runs July 12-13, and the ecommerce giant is building buzz for its Amazon Glow system, which will be 55% off during the sale, with a spot featuring reality TV star Kris Jenner and her granddaughter Dream Kardashian. Amazon Glow is an interactive projector and video calling device that launched in…
Digital media company Goodway Group has acquired Canton Marketing Solutions, which it will merge with marketing transformation consultancy Control v Exposed to strengthen its martech and data engineering offer as third parties cookies disappear. The deal will expand CvE, founded in 2019, to around 40 people–with the aim of helping brands to overcome the growing…
Google is cracking down on app publishers’ use of the Query_All_Packages API, which lets developers see all the apps on someone’s phone, access that has long concerned privacy advocates but is exacerbated in a post-Roe world. Starting July 20, Android app developers that use the API must submit a declaration for why they’re using it…
The leaving speech at a work farewell party can be a cringe moment for all if it comes across as either stirring or heartfelt. So, instead of the boss saying a few words that don’t make the intended impact, why not get a Shakespearean Knight of the Realm to deliver it instead? Step up Sir…
McDonald’s has a long affinity with Justin Timberlake songs, after introducing “I’m Lovin’ It” as its brand focus–taken from a song by the American artist–and now it has returned to the well as it features staff and customers singing another of his catchy tunes, “Can’t Stop The Feeling,” in their regular singing voices. The 45-minute…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Old Spice and Arby’s unite to battle the meat sweats Arby’s is acknowledging that the egregious stack of meat on its Half Pound Roast Beef sandwich is likely to give fans the “meat sweats,” so to…
The Cannes Lions International Festival of Creativity came roaring back to the real world this year after two years of silence on the French Riviera. Many wondered how the festival would be changed after a period defined by a world-altering pandemic and growing pressure on brands to use their powers and resources for social good….
Earlier this year, McCain Foods enlisted performer and RuPaul’s Drag Race UK star Baga Chipz as its “creative director.” Now, the brand has pulled one of the ads following complaints from the public of “misogynistic” and “offensive” language. Over 170 people so far have complained to the UK’s Advertising Standards Authority (ASA) about the “Anything…
Data leakage is under even more scrutiny following the Supreme Court’s decision to overturn the landmark decision that allowed women control over their reproductive rights. And while the tech industry has been focused in recent years on more data privacy solutions, there are fewer restrictions on who gets access to this data in the first…
As the Hispanic audience in the U.S. continues to grow, media companies and marketers alike are turning to emerging technologies and unconventional partnerships to achieve scale. These issues and more were explored at Adweek’s second annual Elevate: Hispanic TV Summit. On June 9 executives, programmers and their partners discussed how they are maintaining cultural relevance…
Macy’s is rolling out a new collection of NFTs tied to its annual 4th of July firework celebration in New York. The retailer will award unique digital graphics to the first 10,000 people to join its new forum on the chat platform Discord. The artwork is based on this year’s show, and the tokens will…
Ahead of the summer travel surge, T-Mobile is rolling out a new campaign of perks centered on vacationers. The carrier will offer its subscribers faster international data speeds in certain countries, free Wi-Fi on more flights and discounts at Shell gas stations through Labor Day. The new travel-themed campaign builds on T-Mobile’s long-running strategy of…
While overseeing a global community of over 3000 practitioners, Lorraine Barber-Miller is taking an audience-centric approach to the Philips brand. With the unique title of Chief Marketing and E-Commerce Officer, Barber-Miller chats about tackling the healthcare industry one step at a time while moving away from traditional marketing approaches. “We are uniquely positioned at Phillips…
Bud Light has put the creative work for its portfolio of brands, including Bud Light, Bud Light Seltzer and Bud Light Next, up for review. “As the brand marks its 40th anniversary, Bud Light will be reviewing its creative business as it continues its mission to build authentic and engaging connections with its consumers,” a…
Juliana Stock has been named not only A+E Networks first-ever chief brand officer, but the company’s first CMO in four years. Stock has been promoted to A+E’s chief marketing and brand officer. In the role, she will oversee A+E’s strategic, creative and corporate brand marketing teams, and report to A+E Networks Group president and chairman…
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