BBDO is back with another celebrity-fueled campaign for AT&T, this time promoting the DirecTV Now service. And while the “Terms and Conditions” campaign put Mark Wahlberg front and center, this time the spotlight is on actor Michael B. Jordan (Creed, Friday Night Lights, upcoming Marvel release Black Panther, and, of course, The Wire). That seems…
The fact that National Tequila Day fell on a Monday this year didn’t stop Jose Cuervo from celebrating in style. The brand, via agency CP+B, set up three special water fountains in Los Angeles to dispense silver tequila, but sadly only for today. Tequila fountains were set up at the Hollywood & Highland shopping center,…
Dogs aren’t always man’s best friend. In German agency Jung von Matt’s spot announcing the spinoff of Genesis as a standalone luxury brand (rather than just a Hyundai model), a chauffeur quickly develops an adversarial relationship with the small dog in the back seat. When he picks up a Hollywood client–played by actress and model…
Marxist revolutionary Che Guevara once said, “We cannot be sure of having something to live for unless we are willing to die for it.” And clearly what he had in mind was versatile and contemporary rental space in Bristol. According to a passerby’s photo making the rounds on Twitter, a new mixed-use development called The…
It’s become a tradition for engineering toy brand GoldieBlox to release an ad that celebrates women who’ve made a mark over the course of the year. Now, 2017 is far from over, but the brand’s new “Fast Forward Girls” ad is a bright and galvanizing shout-out to those who’ve made waves in just the past…
Remember when you were a kid and the most world-ending of matters could be solved with a Happy Meal? We do. (And we’ve got all the figurines, lost somewhere in the storage unit that houses our dusty childhood, to prove it.) In McDonald’s new ad, “The Door,” TBWAParis explores this idea in a context that…
How does a Big Idea become a feature film? A new spot from Honda and Wieden+Kennedy London sets out to answer that question by quite literally illustrating the creative process of making a movie. It’s an ad for four different cars that doubles as a glimpse behind the scenes at the work of the “Dream…
YouTube rocked its own Ads Leaderboard in June, place the No. 1 and No. 4 spots on the list of the month’s most watched ads on the video platform. #MoreThanARefugee topped the list, while the latest #ProudToBe spot for Pride was fourth. Console and gaming spots filled out the rest of the top five, while…
Last week, we mysteriously received a Colonel Sanders pillowcase in the mail, designed to look like we were sleeping together. Now, KFC has explained what that whole thing was all about: As of yesterday, the brand launched KFC Ltd., an online merchandise shop packed with limited-edition goods and high-quality fried chicken apparel. This includes that…
Picture a world where plastic bottles no longer exist. It’s a world where everyone wants to preserve the environment and laughs at the silly wasting of plastic when water and other delicious beverages can be found through other means-like a SodaStream machine. A new campaign from the brand imagines a time when plastic bottles are…
France is back in the air! And, fueled by fantasies about cr?me br?l?e and macarons over a view of the Eiffel Tower, Air France has conceived a special treat: chewing gum. Created by BETC Paris, the French lifestyle-inspired “Gomme ? Macher” (literally just “chewing gum”) comes in two flavors: pistachio macaron and cr?me br?l?e. They…
Meet Eve. She’s super-pregnant. And everyone she knows and loves is about to freak her out. “Solution”-based maternity brand Fridababy, best known for the NoseFrida Snotsucker, whose name will forever erase any doubt in your mind as to its purpose, is launching its first-ever brand campaign. And in true millennial style, it’s banking on an…
The world, it seems obvious, is generally becoming a stupider place. It’s getting hard to dramatize this in new ways, but this award-winning campaign from ad agency The Community does so in amusing fashion–with two stories of humans ignoring common sense entirely in pursuit of rather idiotic goals. See the spots here: Granted, the link…
Some 43 percent of car owners in Denmark don’t allow food in their cars. Another 33 percent fear leaving their cars in a parking lot. And a full 30 percent don’t believe others can take care of their cars as well as they can. This behavior isn’t particular to the Danish; you probably know someone…
The violence and desperation that inner-city youth experience regularly isn’t relatable to Americans who live more privileged lives. So, to shine a light on the problem, VML in Kansas City chose an eminently relatable medium–the children’s book–to tell inner-city children’s real-life experiences of drug abuse, violence and hunger. “Welcome to My Neighborhood,” created for the…
We’ve looked at the year’s 15 best commercials, as judged in Cannes last week. Now, it’s time to look at the top winning Outdoor work. See below for the two Grand Prix winners and all the gold honorees. There is some traditional outdoor work, but most of it goes well beyond static billboards. Grand Prix…
CANNES, France–Still want evidence of the tangible value of having a diverse workforce, and the perspective that comes with it? Look no further than 180LA’s “Boost Your Voice” campaign for Boost Mobile. The work won two Grand Prix (in Promo & Activation and Integrated) at the Cannes Lions festival, but likely never would have been…
When last we saw Portugal. The Man, it had given us a music video for “Feel It Still” that doubled as an action-packed tool for resisting the American administration’s protectionist policies. “Rich Friends,” its latest offering, created alongside Wieden + Kennedy and starring Glenn Howerton, is no less innovative but a lot more disturbing. Best…
McCann’s Fearless Girl statue for State Street Global Advisors was the darling of the 2017 Cannes Lions festival, winning four Grand Prix. But the Film Lions were still the emotional center of Saturday’s big award show at the Palais. “We’re looking for bravery, on the client side and the agency side,” Film jury president Pete…
The 2017 Cannes Lions festival has wrapped up, and it’s time to look back at the winners as a whole, as well as some individual pieces that did well. We’ll begin with a Grand Prix roundup. Some 23 campaigns took home a total of 28 Grand Prix awards this year. See them all below. Glass…
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