Luxury fashion’s twin obsessions with exclusivity and impulse buying merge playfully, and with a high-tech spin, in a new YouTube preroll campaign from Yoox, the Italian online fashion retailer. Working with Stink Studios and Google, Yoox came up with 15-second YouTube ads that practically dare you to buy a one-of-a-kind item. And if don’t buy…
Ikea continues its playful responses to news about very expensive things with a fun take on Leonardo da Vinci’s Salvatore Mundi painting, which sold last week at auction for a staggering $450 million. Check out the Ikea ad below, which the Swedish brand’s in-house Creative Hub whipped up for a social post, with help from…
Conan O’Brien is so pumped about the new mobile fantasy roleplaying game Lineage 2: Revolution that he just might burst right out your flat screen to tell you about it. A new series of ads from game publisher Netmarble and Hungry Man director Bryan Buckley feature the late-night TV host. In one, he climbs out…
Recently, a coffee shop in Carson, Calif., began offering customers a mysterious new beverage called E-Jolt, telling them it was so “incredibly powerful,” they’d have to sign a waiver before ordering. “Waivers for coffee is the hip new thing,” explains a bearded hipster barista in the clip below. Folks who put pen to paper were…
‘Tis the season for blockbuster holiday commercials. And we’re keeping track of all them right here. See below for all the Christmas marketing extravaganzas, and check back often, as we’ll be adding more executions as they break. John Lewis – Moz the Monster Country: U.K. Agency: adam&eveDDB John Lewis unveiled #MozTheMonster in its charming Christmas…
Imagine what you could do with your smartphone if it had two screens. The possibilities are … well, they may not be endless. But they are pretty entertaining in a new campaign for phone manufacturer ZTE from Energy BBDO. The foldable Axon M model has dual screens, and the agency suggests some ways to apply…
Disaster Girl is one of the most popular memes online. It’s over 13 years old, and hails from a weird picture of a girl smiling devilishly while a home burns in the background. Since then, her creepy grin has been superimposed onto every imaginable image of human calamity. (Her own dad uploaded the picture, titled…
It’s time for Macy’s entry into the holiday advertising arms race: “Lighthouse | The Perfect Gift Brings People Together,” its inaugural work from BBDO New York. The ad recounts the story of a boy named Max and a girl named Lily, who lives in a lighthouse and recently lost her mother. The slow arrival of…
Budweiser bids farewell to longtime brand ambassador Dale Earnhardt Jr. with a sendoff to the Nascar legend ahead of his impending retirement, in the form of a poignant three-minute tribute video created by VaynerMedia. Earnhardt, 43, who announced his retirement at the end of the 2017 season back in April, has a relationship with Budweiser…
Remember that Black Friday promotion where Cards Against Humanity got a bunch of people to buy poo? What about last year’s, when it raised over $100,000 just to dig a hole? The brand that loves to transparently waste your cash just released its latest campaign: Cards Against Humanity Saves America. And given what time has…
Kids getting into advertising are so gung-ho. They’re ready to win their first Cannes Lion as junior creatives and ride that train to a creative director job within a year. Soon, they’ll be making the big money–and not having to actually work very much at all. If that’s your plan, Zulu Alpha Kilo would like…
BBH New York stages a flirtatious and long-running rivalry in this Sony PlayStation ad supporting the launch of EA’s Star Wars Battlefront II, which drops Nov. 17. Our story begins with boy meeting girl. In this case, the boy fancies himself a heroic Jedi, while the girl moves into the neighborhood conspicuously garbed in black…
Climate change is real! It’s totally our fault! The Doomsday Clock is two and a half minutes to midnight! Yawn. Get a grip, kids. It’s not like the world’s end will happen in our lifetimes, right? Meantime, there’s Real Housewives to watch and litter to whimsically scatter. Thankfully, Greenpeace France has heard you, ye who…
Always a pioneer in efficiencies, BBDO has found the perfect way to get employees to do their timesheets–by combining it with another crappy task. Check out Time$hits, the new initiative from BBDO Canada that takes advantage of those 18 minutes of otherwise wasted time staffers spend in the loo each day. That’s more than enough…
Lowe’s may not be the first brand to stage an escape room, but the stunt sure is a clever way for the hardware store to market its wares. A new 17-minute reality-style ad puts four skilled craftspeople–an electrician, Moe; a contractor, Wes; and two YouTubers who run DIY channels, Bob and Grant–in a custom-built obstacle…
For the record, we’re into ugly Christmas sweaters, in part because this is the only time of year we can wear all the wool that people keep gifting us. (The moths can’t eat all of them!) But maybe we’re getting old, because Diesel hates them. For its global winter holidays campaign, it’s launched a massive…
If Prince Charming had been on social media, could he have found Cinderella quicker, skipping those unproductive shoe fittings and avoiding the three ugly stepsisters? Maybe not. The two characters in British retailer Debenhams’ new holiday ad use social media plenty in an effort to reunite following a fleeting moment on a crowded train–hashtagging away…
So, you’ve decided to nosh on deep-fried butter and Armageddon Demon Chilis instead of Wonderful Halos mandarin oranges. Bad choice, kid. Very bad. Folks learn that lesson the hard way in punchy new ads from Wonderful’s in-house agency and directors the Perlorian Brothers. First, we get an outrageously animated take on the runs, so to…
Sometimes, not showing an artwork can be as powerful as showing it. This was true in Grey London’s story-rich campaign for the Tate Modern back in 2015. And it’s especially true of Droga5’s lovely, almost transcendental new spot for auction house Christie’s–which promotes the upcoming sale of a long-lost Leonardo da Vinci painting by not…
We can agree the world is going to hell, yes? But what if our deepest divisions were actually bridgeable after all? What if there were something we could all agree on? Something upon which we could collectively focus our energy, and find common ground in channeling our darkest impulses? Perhaps there is. Perhaps it’s advertising!…
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