Climbers on the iconic Bastille in Eldorado Canyon deal with heavy winds, pouring rain and temperatures that can rise and fall by as much as 40 degrees in August. As prepped as they might be, they could likely use an extra layer or two on their way to the top of this picturesque mountain outside…
Continuing the recent trend of silly wordplay ads like MailChimp’s sound-alike MailShrimp/KaleLimp/JailBlimp campaign, Zappos has launched a new set of short-form spots that aim to get across its message of no-hassle customer service. It’s a simple message that somehow involves an overworked comma, an 18th century prima donna, a teenage llama and a kid’s diorama….
What does a grocery store look like without Greek olives, Spanish tomatoes and frozen goods from who-knows-where? You’re about to find out. To emphasize the importance of global diversity in a context everyone can understand, German supermarket Edeka made a surprising decision: It emptied its Hamburg location of all foreign-made products. So schaut’s im Supermarkt…
You have to hand it to Old Spice and its creative agency, Wieden + Kennedy: When they go stupid, they go all in on the stupid. The brand’s newest bizarre promotion is a two-hour movie called Invisible World, posted Thursday to YouTube and game-focused streaming service Twitch (where it’s already gotten almost 7 million views)….
Is Jeff Goodby the best copywriter at Goodby Silverstein & Partners? Is Rich Silverstein the best art director? Maybe. They’d be right up there, for sure. (I don’t want to get fired for being more specific.) For almost 20 years, I’ve been lucky enough to lead creative recruiting at GS&P and global creative recruiting at…
Truths–inconvenient, irreverent and otherwise–are the focus of truTV’s irrepressible out-of-home campaign promoting the second season of Adam Ruins Everything, a show that amusingly debunks popular myths and sets the record straight on all manner of cultural misconceptions. Developed with Work in Progress and themed “Contextual Ruins,” the ads share truths in or near physical locations…
Jung von Matt turned to actor Christopher Fairbank to deliver an epic ode to the art of grilling meat over an open flame to promote German supermarket chain Edeka. Fairbanks’ monologue in the spot, titled “Men of Fire,” takes a look back at the history of the barbecue–way back, since cooking meat over an open…
Getting to know a new city is a little bit like going on a blind date. After arriving at this insight while trying to think of ways to recruit new talent from out of town, Possible Cincinnati had an idea. The agency used Tinder to find a prospective employee from a larger city and, after…
Lebanese alternative rock band Mashrou’ Leila’s vision of the Middle East today is an amalgam of varied and sometimes contradictory influences, from the historical to the political. “Worms sculpt my body now/ The earth cradles my skin/ Why’d you sell me to the Romans?” So sings lead vocalist Hamed Sinno in his group’s latest single…
Finnish agency hasan & partners teamed up with Paola Suhonen, a well known fashion designer in the country, to create a “Maternity Wear for a 12-Year-Old” campaign to call awareness to the problem of child pregnancies in developing countries and drive donations to child rights organization Plan International. Suhonen’s “Hamptons” collection of maternity wear includes…
Is color printing even legal? Does it cost as much as a horse? And could the office’s fancy new all-in-one print-scan-copy-fax machine have an actual security guard living inside it? If it does, Gary Fabert wants to grab a brewski with that guy and “thank him for his service.” Fabert, host of the intentionally low-fi…
Stories need stakes, something that the protagonist is either trying to make happen or working to avoid happening. Those can be big–think about any of the recent superhero movies where a giant sky laser is threatening to bring down (fill in the blank invading army)–or more personal, involving family, relationships, jobs and the like. For…
Have you ever been to a Planned Parenthood, or any similar organization, to fish from their glass bowl of free condoms? It’s awkward. Worse still is what you end up with: A handful of suspect brands you may not recognize, or sometimes–if you’re lucky–a random pineapple-flavored one, more perplexing than exciting. Free condoms get a…
Clash of Clans players finally have some answers about what happened to the Builder. The character, who has been central to the 5-year-old mobile game, was the subject on a video posted online a week ago (it’s gotten 42 million views on YouTube alone) in which he appears fed up with people destroying his creations….
Are GIFs a major problem in the world? Probably not. But Brazilian beer brand Brahma urges its fans to break the cycle of repetition in a literally loopy ad from agency Santo and director Armando Bo (the Oscar-winning writer of Birdman). The spot opens with GIF-like looping footage of a man being kicked in the…
Robots are everywhere. And it’s a problem. They clean our houses (probably while stealing our data), sit around at home getting hacked by pushy brands, take our jobs and beat us at games. Aren’t you sick of it? Thankfully, insurance company SafeAuto’s got the antidote: F?rnh?an, an AI voice assistant whose cold, calculating superiority is…
It’s not every day you get to see a building in the shape of a giant chicken, let alone one that can get up and walk away. But that’s the delightfully hallucinogenic conceit of a sweet little five-minute animated short from KFC and Wieden + Kennedy, celebrating the renovation of one of its marquee restaurants…
Don’t look now, but it’s almost time for kids across America to go back to school. From the perspective of jaded fourth graders Tim and Charlie, this isn’t cause for celebration. It’s just another reason to sigh and bemoan the changing times as younger children–meaning, third graders–lose all sense of perspective. For example, when Tim…
“I died in hell. They called it Passchendaele. … I fell into the bottomless mud, and lost the light.” This description of a Belgian battlefield by British soldier and poet Siegfried Sassoon has long been synonymous with World War I’s Battle of Passchendaele, which began in July 1917 and lasted nearly four grueling months. This…
In the opening frames of this Fruit of the Loom ad by CP+B, CGI sizzles and swirls as a pair of pint-sized Harry Potters open a portal to another dimension in the living room. Yeah, kids will do that these days. Here’s how it all plays out: Actually, they’re not working magic. It’s all in…
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