What does it take for a woman to break into the male-dominated world of software development? Aurora Anderson, 34, was willing to essentially live apart from her husband and infant son for an entire year, commuting 173 miles from Portland to Seattle each week to study coding. “I had a job after college working in…
Lyft has made a concerted effort, in its business strategies and its advertising, to make its drivers feel valued–from last year’s seven-minute animated short “June” (released on its own “Lyft Driver Appreciation Day”) to this year’s car-wash stunt in Los Angeles. The ridesharing company, and agency Wieden + Kennedy New York, return to the theme…
You have your ugly sweaters, and now you have your cheeky sweaters. Every brand in the universe seems to be getting into apparel. And so, of course Liquid-Plumr has created the limited-edition Cheeky Cheer Collection, featuring three sweaters that show off ample fake butt crack in the back. The sweaters, inspired by the brand’s revealing…
Middle management is hell, cubicle cities are soul crushing, and even the everyday sounds of office life are like nails on a chalkboard (often it’s dry erase, but you get the idea). Comedy Central is going for a visceral reaction in a social media campaign for upcoming satire show Corporate, capturing a chorus of ringing…
Van Morrison’s sentimental soft-rock ditty “Crazy Love” has no connection to the holiday season, but the 1970 song still provides a soulful soundtrack for Ikea Canada’s poignant holiday ad below. A harried, often overwhelmed single mom struggles all year long to provide a happy, loving life for her son. When the holidays arrive, the youngster…
Bud Light has continued its seemingly endless “Dilly Dilly” antics by responding benevolently to a craft brewer that made a “Dilly Dilly” IPA–with a friendly cease-and-desist letter written on parchment and delivered by a town crier. Modist Brewing Company in Minneapolis made the new “Dilly Dilly” Mosaic Double IPA, named for the cryptic but popular…
It’s usually British TV spots that are wowing people at this time of year. But for our money, the most entertaining holiday ads of 2017 so far have been Spotify’s global out-of-home ads, which crunch user data and cleverly transform it into witty headlines–riffing on the ups and downs of our suddenly unhinged world. We…
It’s not every day a supermarket chain promotes its wares with a dystopian sci-fi flick about a world overrun by artificial intelligence. But a new four-minute ad from German supermarket chain Edeka (and agency Jung von Matt) does just that, to powerful effect. The camera opens on the blasted, desolate ruins of a futuristic city….
How Santa must suffer, trying to eat all those cookies on Christmas Eve! With help from agency Romance, French grocery store Intermarch? has released its holiday ad. Titled “I’ve Dreamt So Much,” it follows a boy whose family takes him to sit on Santa’s lap ahead of the holidays, at which time something troubling occurs…
Inspired by ASMR and slow TV, advertising is coming around to the idea that boring content might not be that boring after all. We saw this with Ikea’s awesomely tedious preroll ads. And now we can Samsung to the list of brands that are turning unremarkable footage into something bordering on mesmerizing. Samsung U.K. has…
Ready to make some early New Year’s resolutions? Of course you’re not. But Spotify has some fun suggestions regardless, based on the amusingly peculiar habits of its user base. The streaming music service’s new global out-of-home campaign for the holidays uses the same basic approach as last year–billboards with snappy headlines based around fun tidbits…
What do you see when you imagine a country? Maybe India fills your mind with color. France overwhelms you with the aroma of baked bread (and dog poop). Beaches and wide deserts populate your picture of Australia. What do you think of when someone mentions Finland? While fellow Nordic countries like Sweden, Iceland, Norway and…
Jim Beam is making a foray into the newly popular voice-activated home tech category … with a delightfully absurd machine. The whiskey marketer is billing it as the “first-ever artificially intelligent decanter,” and calling it, naturally, “Jim.” A parody of toys like Amazon Echo and Google Home, it’s available for pre-order at $34.90 and voiced…
It’s a familiar environmentalist argument–we all have to live on this planet, so we might not want to completely destroy it. But newly rebranded Danish power company ?rsted is taking up that mantle in a clever new interactive film from Wieden + Kennedy Amsterdam to roll out its vision for a world run entirely on…
As you might recall, Santa Claus faints dead away when he unexpectedly encounters two colorful M&M’s spokescandies in BBDO’s classic TV spot from 1996. The Red M&M faints, too. All of this leaves Yellow with a concerned look on his face. It’s a much-loved seasonal serving of consumer culture, regularly regifted on TV screens across…
It’s a little awkward when you invent a product with someone else, but only they get their name on it. This is the sad reality of Ted’s Pain Cream, a new product that claims to “outsmart pain on a molecular level” rather than just numbing it. Ted’s Pain Cream was created by a pair of…
The ultimate do-gooders of the world rarely seek praise for the positive acts they perform, making them all the more worthy of it. To shed light on them this holiday season, Samsung and Omnicom-owned London agency adam&eveDDB give thanks to these dedicated givers in a heartwarming spot that’s sure to tug at a few heartstrings….
Marketers have been playing around with gag Yule log videos for a while now–from Nick Offerman’s for Lagavulin to Jimmy Dean’s 11-hour sausage Yule log. This year, Old Spice gets into the game with “Ye Olde Exploding Yule Log,” whose titular log keeps blowing up over the course of an hourlong video. And Terry Crews…
Instagram Stories is a weird place. Sometimes we lose hours to it–passively witnessing its medley of parties and concerts too dark to see, food being prepared, cutesy brand videos, flowers in spring, leaves in autumn, and crayoned commentary over blurry pet shots. “Off to work!” some influencer writes, the words superimposed over a shot of…
“Dilly Dilly” fans, rejoice! Bud Light is rolling out a sequel to its amusing medieval-themed “Banquet” commercial from August, whose cryptic “Dilly Dilly!” catchphrase has become quite famous in sporting circles this fall–and particularly over the past week. You’ll recall that “Banquet” featured royal subjects delivering cases of Bud Light to their king at a…
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