In the four-plus months since the New York Times and The New Yorker broke news of sexual harassment and assault allegations against Harvey Weinstein, the #MeToo and #TimesUp movements have led to a discernible shift in our larger conversations about sex, romance and relationships. The change has already had a direct impact on the ad…
The 2018 Sports Illustrated Swimsuit Issue is out today, with 2017 SI Rookie Danielle Herrington gracing this year’s cover. Former SI cover model Tyra Banks first shared the news with Herrington in a video posted to SI.com this morning. This year’s Swimsuit Issue is unique in that the first since Meredith Corp. officially closed a…
Google kicked its Accelerated Mobile Pages initiative up a notch and took its seat at the Stories table with today’s announcement of the launch of AMP Stories. In the same vein as Snapchat Stories and Instagram Stories, the new AMP Stories combine text, images, videos and graphics. AMP stories were also developed with load speed…
Right about now, millions of Americans (mostly men, all procrastinators) are hastily scanning the web to order flowers or secure a restaurant table, having suddenly realized that Valentine’s Day is tomorrow. Spending for the occasion is up this year, according to data from the National Retail Federation, to $19.6 billion–about as much profit as AT&T…
AT&T is launching a new campaign built around a 60-second anthem ad promising “More for Your Thing,” whether that’s binge-watching Game of Thrones or sports, gaming or enjoying VR experiences on the subway. “Everyone has a thing. That binge-watch over the weekend thing, that back from the dead or robot cowboy thing,” begins the voiceover,…
Omnicom announced the appointment of Torrey La Grange to a newly created position of chief talent officer of its Global Clients Leaders (GCL) group, which is made up of executives who oversee the holding company’s top global accounts. La Grange, previously head of account management and global business director at BBH New York, will work…
This Valentine’s Day, how will you show your love for McDonald’s Big Mac? Let’s see … you could eat a Big Mac, of course. Or maybe a Grand Big Mac. Or even a Big Mac Jr. Or you can save yourself all those empty calories by playing a pair of brand-boosting games developed by DDB….
Fearless Girl is here to stay. Nearly a year after she first appeared in downtown Manhattan, right before International Women’s Day 2017, negotiations are under way between the Mayor’s Office and State Street Global Advisors, the financial firm behind the now-iconic statue, regarding the long-term future of both Fearless Girl and her nemesis statue, Charging…
NBC executives will be likely be content with ratings for the first weekend of its 2018 Pyeongchang Olympics coverage, particularly its Total Audience Delivery, or TAD, on Sunday. NBC Olympics posted a TAD of 26 million viewers Sunday in prime time (7 p.m. to 11 p.m.). That was down 1 percent from the first Sunday…
Deutsch New York has appointed Husani Oakley, a digital innovator with 15 years of experience leading startups and agencies, as senior vice president and director of technology, a newly-created role in the office. (The agency eliminated its chief technology officer position last year.) Oakley officially joined Deutsch’s New York office on Feb. 1, but the…
Dentsu Aegis Network has acquired San Francisco-based branding and design agency Character. Financial terms of the deal were not disclosed. Founded in 1999 by partner, director of strategy Ben Pham, partner, creative director Rishi Shourie and partner, creative director Tish Evangelista, Character has worked with clients including Amazon, Google, Facebook, Fitbit and Essential. In 2011,…
Facebook dropped a virtual bomb on the digital publishing ecosystem with its announcement last month that the platform’s News Feed will focus mostly on users’ personal posts rather than content published by publishers or businesses. The social network’s justification–that it will be making updates to the “ranking so that people have more opportunities to interact…
From shattered mirrors and cryptic notes to religious texts and ominous stains, the scene in this Paris apartment contained plenty of clues for amateur detectives to piece together. And yet 7,000 of them tried, without one uncovering the real story. Aspiring sleuths–who assumed they were taking part in an escape-room-style mystery game–guessed that “Laurence,” the…
Fans of Old Spice’s irresistibly weird “Red Sweater” spot, which aired completely in French during the Grammys last month (and is available to view, with subtitles, online), will be pleased to know the P&G brand is back with two more fragrance-ad parodies for Valentine’s Day. The first, “Marco Love-O,” advertising the brand’s Ambassador body wash…
Hosted by NBC Sports’s Mike Tirico and former NBC News anchor Katie Couric, alongside NBC Sports’ Asia analyst Joshua Cooper Ramo, NBC’s edited, prime-time presentation of the 2018 Pyeyongchang Olympics Opening Ceremony saw a drop in viewership compared to the 2014 Sochi Olympics opener. NBC’s 2018 opening ceremony broadcast posted a Total Audience Delivery of…
Earlier this week, executives at German national carrier Lufthansa took the wraps off what it calls a “modernized brand image”–two planes sporting a new look (one that will gradually be extended to all 330 jets in its fleet) that replaces the livery that’s been flying around since 1989. As Lufthansa explained in a corporate statement,…
NBCUniversal presented the 2018 Pyeongchang Olympics Opening Ceremony live on NBCOlympics.com and the NBC Sports app this morning at 6 a.m. ET. (8 p.m. Korea Standard Time) NBC will broadcast an edited version of the festivities tonight at 8 p.m. ET co-hosted by Katie Couric and NBC Sports’ Mike Tirico. But the company’s extensive coverage…
In the television campaign for the 2018 Honda Accord, trophies come to life and spread the message that no matter how successful you are, you can always improve. The automaker extended the initiative to Facebook and Twitter, launching a social campaign that will run through March and allow people to nominate their friends on those…
Here’s a brilliant little stunt from Publicis New York timed to Fashion Week New York–a storefront on Canal Street called Deisel that appears to be a blatant knock-off store, but which is actually an official Diesel store in disguise. Canal Street, of course, is home to a notoriously sprawling marketplace of knock-off goods. Counterfeit Diesel…
Walmart says its acquisition of a virtual reality platform and content studio is meant to explore the possibilities of VR in retail, but the retail giant has been relatively quiet about its plans otherwise, saying only that it wants to “develop new product exploration through immersive retail environments.” In an email, a rep said that…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
