Taco Bell is giving consumers the first peek inside its much-anticipated pop-up hotel in California–and the mood is breezy … but also spicy? Regardless, there’s little that’s subtle about the decor in the two previewed guest rooms–in the “King Sauce” theme, a giant wall-mural sauce packet calmly screams “FIRE!” over the headboard, to ensure soothing…
The walls are still standing at this palatial home, but the high-rent place is fully trashed, with a golf cart half submerged in the pool, bottles of booze toppled on the floors and bodies strewn around every room. Are these folks dead? Comatose? And what kind of ill-fated hootenanny (or bloodless mass murder) just happened…
Attending the Cannes Lions International Festival of Creativity is not a relaxing week for anyone–especially Marc Pritchard, the chief brand officer of Procter & Gamble, the world’s biggest advertiser and parent company of Tide, Always, Pantene and Olay, among many others. At the end of his busy week, Pritchard said down with Adweek to discuss…
With road trips, cookouts, festivals, cold beer and the perennial gift that is air conditioning, it can sometimes feel like summer is passing by in a blur. But while some of us are all too ready to take advantage of the sunny weather (read: escape the oppressive heat, in many suffering regions) by heading to…
There are only so many ways to market a dystopian action-adventure video game–at a certain point, live game-play trailers and trope-heavy end-of-the-world storylines can blur together. But for the launch of “Watch Dogs: Legion,” the third title in Ubisoft’s “Watch Dogs” series, agency Funworks zeroed in on an unusual aspect of the game. Rather than…
Rising basketball star Zion Williamson has a modest wingspan of 6 feet, 10 inches. So what better way for Popeyes to celebrate him on draft day than an equally-wide box of chicken wings? On Thursday, for one day at a single location–Canal Street in New Orleans–the Louisiana-founded fast-food chain offered “The Wingspan Box,” packed with…
SK-II is further proving its advertising has quite the creative range with the two new campaigns starring Katie Couric and John Legend. The Japanese-born skincare brand, which has been owned by Procter & Gamble since 1991, is debuting the campaigns this week at the Cannes Lions Festival of Creativity during a panel with P&G chief…
Karen Dunbar, a 27-year ad-industry veteran who served as creative director at Omnicom-owned TracyLocke from 2015 to 2018, sued both companies today in the United States District Court for the District of Connecticut. She and her lawyer, Kerrie L. Campbell, demand a jury trial. The extended filing, embedded in full at the bottom of this…
U.S. agencies made a solid showing in the Mobile Cannes Lions category on Thursday, racking up half of the 10 gold awards as well as another Grand Prix win for Burger King’s “Whopper Detour” campaign from FCB Chicago. Goodby, Silverstein & Partners’ “Lessons in Herstory,” an app that uses augmented reality to insert overlooked women…
CANNES, France–This year’s Grand Prix for Brand Experience and Activation at the Cannes Lions International Festival of Creativity went to McCann New York for its Microsoft campaign “Changing the Game.” “Changing the Game” saw the creation of a new, adaptive Xbox controller that made for easier play for people with physical disabilities. Children who would…
Ryan Reynolds burst onto the marketing scene thanks to his never-ending line of stunts to promote the Deadpool movie franchise. From a Bob Ross spoof to taking over the entire DVD section at Walmart, Reynolds frequently broke the fourth wall with audiences during Deadpool’s marketing. That success led Reynolds to Aviation Gin, which he bought…
CANNES, France–When Julia Goldin, CMO of Lego, asked the audience at the Debussy Theatre who in the room had played with Lego as a child, nearly every person shot their hand up. Case in point, Goldin said: Lego is a brand beloved by people all over the world and across generations. But getting to that…
A growing number of brands–from megabrand L’Or?al to soon-to-be hair care line KIND2–are bucking the cosmetics industry’s reliance on plastic. Thanks in part to pressure and demand from consumers, brands are turning their efforts to creating packaging that’s sustainable, refillable, plastic-free or “naked” (package-free). With #shelfies and detailed skin care and beauty routines prominent on…
In the world of retail, selling out of a product can be both a positive and a negative. On one hand, it’s a powerful indicator of demand and consumer interest. On the other, it can be frustrating for customers who are ready to buy but can’t. Today, retailers are looking to the waitlist to solve…
Girlgaze wants to pave the way for companies to hire female-identifying and non-binary creative talent from all corners of the globe, launching a digital jobs platform with 200,000 potential employees in 62 countries. At the very least, brands, agencies and other employers won’t be able to fall back on the old excuse that they don’t…
At age 34, LeBron James has played in the NBA for 16 years. But it’s pretty clear he’s not thinking about giving up. A new ad from LVMH-owned luggage brand Rimowa’s “Never Still” campaign is echoing the basketball star’s comments to the press earlier this year that he still has “a lot more game to…
Anthony Davis, the reportedly newest L.A. Laker, is a man of few words. (Also, apparently, until we see AD sit at a press conference with a Lakers jersey on and formally announced, there is no deal. It’s very Obi-Wan; this is not the deal you’re looking for). I can just tell after spending 3 minutes…
At a press event today at the NBA Store in New York City, Ruffles, the potato chip brand, announced that it’s entered a “Chip Deal” with the newest member of the Los Angeles Lakers, Anthony Davis, “to develop bold new products and transformational fan experiences.” Who knew potato chips could be so filled with corporate-speak?…
Zola, a company that offers registries and other wedding-planning services, is unveiling a campaign in San Francisco ahead of the city’s Pride parade. All around the city, billboards, bus shelters and kiosks will feature words lifted from real love notes that the brand gathered at a pop-up event earlier this month. At San Francisco’s West…
One of the most iconic advertising campaigns in history is back–with a big twist. Bud Light’s “Real Men of Genius” campaign, which ran from 1998 to 2007, is finding new life today in Bud Light’s updated “Internet Heroes of Genius” campaign–one much better suited to the 2019 cultural climate. Instead of mock-celebrating often oblivious and…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
