Hasta La Creative!

Today Arnold Worldwide named two executives to manage the recent expansion of its health and wellness service offering.

Christine Beeby and Gary Scheiner both have extensive agency backgrounds; Scheiner landed at Arnold earlier this year in the EVP/GCD role after leaving Rosetta where he served as CCO. He also spent time in the ECD role at TBWAChiatDay.

Beeby is a more recent addition to the Arnold roster, joining the agency in July after spending more than a decade at Ogilvy as EVP and senior partner specializing in healthcare and seven years as SVP/account director at Lowe New York.

While both have particularly relevant experience with healthcare and pharmaceuticals (Scheiner currently leads the accounts for “Sanofi’s diabetes and cholesterol franchises”), they’ve both worked with a wide variety of clients in automotive, tech, consumer goods and other categories.

In the release, Beeby reveals a bit more behind the strategy, writing:

“We envision creating a new model for the healthcare arena. We’ll pitch not only traditional pharmaceutical products, but will also target foods, hospitals, technology companies, doctor networks and similar products and services that require brand building and need to engage with consumers.”

The expansion may also explain July’s hiring of President Peter Grossman; he will lead the expanded practice in Arnold’s New York office.

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We’ve been hearing murmurs about this for a couple of weeks and now, sources familiar with the matter confirm that Toni Hess, who most recently served as partner/executive creative director at Rosetta, is no longer with the Publicis Groupe-owned agency. No word from those in the know if there are immediate plans to replace Hess, whose departure comes less than a month after Rosetta and CCO Gary Scheiner parted ways. Hess joined Rosetta nearly four years ago as partner/group creative director within the agency’s creative/customer experience group. Prior to her most recent gig, the New York-based Hess, who’s also taught at the Miami Ad School, spent several years as a GCD at both Draftfcb and JWT.

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