Casino Wiesbaden: Bell

Casino Wiesbaden: Bell

Advertising Agency: Leo Burnett, Frankfurt, Germany
Creative Directors: Andreas Pauli, Kerrin Nausch
Art Directors: Annika Frey, Nadine Mueller
Copywriter: Benjamin Merkel
Published: January 2008

Casino Wiesbaden: Mushroom

Casino Wiesbaden: Mushroom

Advertising Agency: Leo Burnett, Frankfurt, Germany
Creative Directors: Andreas Pauli, Kerrin Nausch
Art Directors: Annika Frey, Nadine Mueller
Copywriter: Benjamin Merkel
Published: January 2008

Casino Wiesbaden: Seven

Casino Wiesbaden: Seven

Advertising Agency: Leo Burnett, Frankfurt, Germany
Creative Directors: Andreas Pauli, Kerrin Nausch
Art Directors: Annika Frey, Nadine Mueller
Copywriter: Benjamin Merkel
Published: January 2008

EA Games, FIFA: Goal

EA Games, FIFA: Goal

Advertising Agency: Draftfcb, Johannesburg, South Africa
Creative Directors: Rob Mclennan, Leon Moodley, Erin Brooks
Art Director: Leon Moodley
Copywriter: Erin Brooks
Photographer: David Prior
Other additional credits: Richard Bibby
Published: March 2008

Nintendo Brain Training: Lineup

Nintendo Brain Training: Lineup

Need some?

Advertising Agency: Leo Burnett Italy
Executive Creative Directors: Enrico Dorizza, Sergio Rodriguez
Creative Director: Licia Martella
Art Director: Silvia Santarelli
Copywriter: Saverio Lotierzo
Photographer: Riccardo Bagnoli

PlayStation 3: Soldiers

PlayStation 3: Soldiers

Advertising Agency: BBDO Chile
Executive Creative Director: Joaquin Bascunan
Creative Directors: Cristian Schinadeerman, Emerson Navarrete
Art Director: Emerson Navarrete
Copywriter: Cristian Schinadeerman
Illustrator: Ricardo Salamanca
Photographer: Lautaro
Head of Art: Fernando Riveros

PlayStation 3: Orcs

PlayStation 3: Orcs

Advertising Agency: BBDO Chile
Executive Creative Director: Joaquin Bascunan
Creative Directors: Cristian Schinadeerman, Emerson Navarrete
Art Director: Emerson Navarrete
Copywriter: Cristian Schinadeerman
Illustrator: Ricardo Salamanca
Photographer: Lautaro
Head of Art: Fernando Riveros

Medal of honor: Back home

Medal of honor: Back home

Advertising Agency: Fortune Promoseven, Doha, Qatar
Creative Director: Fadi Yaish
Copywriter: Kalpesh Patankar
Art Director: Kalpesh Patankar
Photographers: Jeremy Wong, Nemesis Pictures
Illustrator: Mirage Works
Account Supervisor: Charbel Mezher

Maroñas Entertainment race course: Rivals

Maroñas Entertainment race course: Rivals

I don’t know many of my rivals, but I know that they know me very well. From Behind.

Advertising Agency: DDB Uruguay
Creative Director / Copywriter: Pablo Alvarez
Art Directors: Pablo Alvarez, Guillermo Varela
Illustrator: Veronica Navarro
Published: February 2008

Maroñas Entertainment race course: Head

Maroñas Entertainment race course: Head

Some believe the ‘head to head’ motivates me. But what really motivates me, is that my rivals watch me win from up close.

Advertising Agency: DDB Uruguay
Creative Director / Copywriter: Pablo Alvarez
Art Directors: Pablo Alvarez, Guillermo Varela
Illustrator: Mika Ish
Published: February 2008

Maroñas Entertainment race course: Donkey

Maroñas Entertainment race course: Donkey

To think that I was unknown; they called me old horse, jackass, donkey and to think that was only 60 seconds ago.

Advertising Agency: DDB Uruguay
Creative Director / Copywriter: Pablo Alvarez
Art Directors: Pablo Alvarez, Guillermo Varela
Illustrator: Christian Turdera
Published: February 2008

Maroñas Entertainment race course: Glory

Maroñas Entertainment race course: Glory

Everybody asks me, who takes whom? Who cares? He takes the reins and I take the glory.

Advertising Agency: DDB Uruguay
Creative Director / Copywriter: Pablo Alvarez
Art Directors: Pablo Alvarez, Guillermo Varela
Illustrator: Aline Alves
Published: February 2008

Maroñas Entertainment race course: Wind

Maroñas Entertainment race course: Wind

Many people believe that the wind is on my side. Of course it is; I am the wind.

Advertising Agency: DDB Uruguay
Creative Director / Copywriter: Pablo Alvarez
Art Directors: Pablo Alvarez, Guillermo Varela
Illustrator: Pilar Berrios
Published: February 2008

Loto Chilean lottery: Secret

Loto Chilean lottery: Secret

The secret of attraction.
Loto. Fulfilling what advertising has always promised.

Advertising Agency: JWT, Santiago, Chile
Creative Directors: Matias Lecaros, Sergio Rosati
Art Directors / Copywriters: Matias Lecaros, Sergio Rosati, Tomás Neely
Illustrator: Abel
Published: October 2007

Loto Chilean lottery: Envy

Loto Chilean lottery: Envy

Your car will be the envy of the neighborhood.
Loto. Fulfilling what advertising has always promised.

Advertising Agency: JWT, Santiago, Chile
Creative Directors: Matias Lecaros, Sergio Rosati
Art Directors / Copywriters: Matias Lecaros, Sergio Rosati, Tomás Neely
Illustrator: Abel
Published: October 2007

Loto Chilean lottery: Club

Loto Chilean lottery: Club

Be part of an exclusive club.
Loto. Fulfilling what advertising has always promised.

Advertising Agency: JWT, Santiago, Chile
Creative Directors: Matias Lecaros, Sergio Rosati
Art Directors / Copywriters: Matias Lecaros, Sergio Rosati, Tomás Neely
Illustrator: Abel
Published: October 2007

Loto Chilean lottery: Sun

Loto Chilean lottery: Sun

Stay in the sun as long as you want.
Loto. Fulfilling what advertising has always promised.

Advertising Agency: JWT, Santiago, Chile
Creative Directors: Matias Lecaros, Sergio Rosati
Art Directors / Copywriters: Matias Lecaros, Sergio Rosati, Tomás Neely
Illustrator: Abel
Published: October 2007

Zapak.com: Music player

Zapak.com: Music player

Give the kids something better to play with.

Advertising Agency: Contract Advertising, New Delhi, India
Creative Director: Lobsang Wangchen
Art Directors: Lobsang Wangchen, Iraj Fraz Batla
Copywriter / Illustrator: Iraj Fraz Batla
Published: October 2007

Zapak.com: Aircraft

Zapak.com: Aircraft

Give the kids something better to play with.

Advertising Agency: Contract Advertising, New Delhi, India
Creative Director: Lobsang Wangchen
Art Directors: Lobsang Wangchen, Iraj Fraz Batla
Copywriter / Illustrator: Iraj Fraz Batla
Published: October 2007

Atari: Golf

Atari: Golf

Advertising Agency: Republik, New Zealand
Art Director: Greg Wylie
Retouchers: Colin Falefata, Brett Sanders
Account Director: Paul McNamara