Bathrooms As Brand Experience: Charmin Is Back

Charmin’s public bathrooms in Times Square that were such a hit last year are back, with a microsite, maps and train directions. NY Times blogged last month:

“The restrooms — along with a plush waiting area — occupy a 12,000-square-foot space on the mezzanine of an office tower 1540 Broadway, between 45th and 46th Streets. The restrooms have luxurious features like wainscoting, hardwood floors, crown moldings and — new for this year — Kohler plumbing fixtures. About 200 workers (18 to 30 working on each shift) are available to clean each restroom after each use.

The Times Square program grew out of a Pottypalooza, a marketing effort that began in 2001, in which Charmin drove a 53-foot trailer, fitted with 27 toilets, around the country, to events like the Super Bowl.”

The first installment took about a year to plan.

Here’s a video of what the bathrooms looked like last year (and another one from a grateful reviewer).

Google Tests Scrolling AdSense Units

Somebody some day (me?) is going to track back all those excited blog posts about newly spotted iterations of AdSense units and compile them into one fascinating history book. Here’s my contribution: apparently, Google is testing units that can scroll. Spotted right here; see those small two up and down arrows?. And before that:

Making Money With Your Facebook Profile

It is probably against Facebook’s TOS*, but slapping an affiliate banner on your profile page is fairly easy – get an account with a service such as LinkShare, register with a merchant program, grab an ad unit (a linked image), get MyHTML application (I think SuperWall would work, too, but I haven’t tried), copy-paste the code, and you are in business. Similarly, you can embed a simple pixel-based traffic counter from a service like StatCounter.

Or you could drive traffic to your blog by installing the Blog RSS Feed Reader application that posts daily summaries of your headlines to your mini-feed for all the friends to see.

Are we going to see more profile spam that is so ubiquitous on MySpace and in the darker quarters of YouTube? Don’t know; the lack of anonymity on Facebook is kind of a game killer.

On a related note:

NY Times: “More than 1,500 Facebook users have started placing advertisements on their own profile pages — despite the social networking site’s rule against such ads. They are posting them with the help of a Montreal-based company called Weblo, an advertising network that sells ads onto people’s blogs and social networking profile pages.”

In July, Mashable put together a list of 5 ways to make money with Facebook that included Amazon affiliate links and selling services with micropayments.

*From Facebook’s TOS: “In addition, you agree not to use the Service or the Site to […] upload, post, transmit, share or otherwise make available any unsolicited or unauthorized advertising, solicitations, promotional materials, “junk mail,” “spam,” “chain letters,” “pyramid schemes,” or any other form of solicitation.”