Hasta La Creative!

Remember in the 80’s when people had answering machnines messages playing “nobody is home… nobody’s hooooooome” to the tune of Beethoven? This is a bit like that, except about chicken.

For the first time ever, McDonald’s is launching its Monopoly promotion globally. In Ireland, this is big news. No, strike that. It’s huge news.

Dairygold butter is spreadable, right from the fridge saving you time with its convenience. Question is, what will you do with that extra time? This spot answers the questions in a series of vignettes featuring friends, family, loved ones, music, and all the other cool things you could be doing instead of waiting for your butter to get to spreadable consistency. Neat trick of balancing a lifestyle message with product benefit here.

You can’t choose how cool your parents are, but you can choose two of your favorites at McDonalds. I like the dad’s logic: Of course it’s a selfie. I took it myself.

Daiya is a cheese substitute but that doesn’t mean it still isn’t cheesy. In this fake sitcom we see a wife who has made a pizza with Daiya and her husband says to her “Pizza? Now that’s a thing I enjoy,” followed by 50 seconds of studio laugh track. I guess it could have been funnier if the opening dialogue was even halfway approaching the husband making a joke, but instead, no, it’s just bad acting and innocuous dialogue followed by 50 seconds of laughing. It’s a very nice take on the cheesiness of sitcoms. The upshot is that now I know Daiya is pronounced like Day-Ah, and not Die-ah, so at least I learned something.

In this installment of The Real Gummies Of The Black Forest, the daughter’s caught her parents getting all hot and bothered with each other and just knows she’ll need therapy as a result. Very silly stuff.

McDonald’s is official partner of the UEFA Euro 2016 and it wanted to extended a welcome hand to the European fans who will descend on France this summer. Under their tagline Come As You Are, BETC Paris and McDonald’s celebrates all fans, regardless of the teams they support. Photographed by Kim Reenberg, the visuals demonstrate the power of good sportsmanship, tolerance and diversity by showing fans holding up scarves that support two countries. with the country names merging to become a new country.

Even though it was a bold move away from its usual T&A for Carl’s Jr, 72andSunny still can’t escape the millennial hype, in this incredibly forgettable spot featuring Lil Dicky. As his wiki bio says, he’s a former account guy turned copywriter named David Burd. So it’s even more meta than it looks. For those of you who didn’t work with Burd, or who aren’t 23 and don’t know who him by his stage name, it’s okay. Like this $4 Real Deal at Carl’s Jr, I’m sure they’ll replace him with someone else next time. Remember kids: it’s called viral because it dies off quickly every year or so. Just like the flu.