Hasta La Creative!

Show the product! They listened to the creative brief. The campaign features a film directed by Danish filmmaker Martin Werner, and a series of portraits from fashion photographer Amy Lombard.

Credits:

MONDELEZ TOBLERONE
Mondelez Senior Vice President Global Brands: Mie-Leng Wong
Senior Global Brand Director, Toblerone: Magali Mirault
Global Marketing Manager Toblerone: Agnes Posa-Somos
Global Brand Manager Toblerone: Claire Kamara
Global Insights Toblerone: Guillermo Estevez
LEPUB MILAN
Global CEO LePub, CCO LePub Worldwide: Bruno Bertelli
Global Chief Creative Officer: Cristiana Boccassini
Global Chief Creative Officer: Mihnea Gheorghiu
Global Executive Creative Director: Luca Boncompagni
Global Executive Creative Director: Fernando Rubin
Head of Art: Andrea Ferlauto
Global Creative Director: Jack Christensen
Associate Creative Director: Andrea Ferrara
Senior Art Director: Joao Araujo
Senior Copywriter: Katharina Haller
Junior Copywriter: Alessandro Traverso
Junior Art Director: Vincenzo Russo
Head of Art: Andrea Ferlauto
Junior Designer: Daria Guseva
Global Chief Strategy Officer: Bela Ziemann
Strategic Director: Max Richards
Senior Strategic Planner: Alex Moore
Strategic Planner: Juliette Vignolet

Head of Strategy: James Moore
Strategy Director: Iva Boksic
Communication Strategy Director: Adam Lotz
Data Strategy Director: Andrea Battista
Social Media Analyst: Alberto Mura

Global Client Service Director: Aurélie Quenardel
Global Account Director: Viktoria Ovtcharenko
Global Account Manager: Agata Fenaroli
Global Account Manager: Ana Tablado
Chief Production Officer: Francesca Zazzera
Producer: Martina Mozzillo
Print Producer: Giorgia Bellondi
Global Head of PR and Communication: Isabella Cecconi
Senior PR Manager: Eleonora Botta
PR Coordinator: Alessia Cornali
Senior Content Manager: Saraluna Goodloe
VIDEO PRODUCTION:
Director: Martin Werner
Director Food: EyeCandy (Greg Ferro)
Production Company: Prodigious
Managing Director: Daniela Di Maio
Executive Producer: Alessio Zazzera
Producer: Nicolò Dragoni
Service Production Company: Tickle Film
Executive Producer: Romina Tedoldi
Executive Producer: Robert Diment
Head of Production: Marta Sainz
Production manager (Local): Marco Antonio Villarias
DOP: Thimios Bakatakis
1st AD: Lucas Cuevas

Production Designer: Laura Sabat
Product Specialist: Pau Arregui
Stylist: Ana Murillas
Hair and Makeup: Patricia Abril
Casting Director: Edu Prado
VIDEO POST-PRODUCTION:
Editor Dir Cut: Frederik Marbell
Editor offline main film : Marcello Sanna
Editor offline digital film: Claudio Roveda
Post Production: Prodigious
Head of post production: Alfredo Beretta
Post Production Producer: Alfredo Beretta
Post Production Producer: Silvia Marini
Flame artist: Stefano Moretto + Adolfo Navire
Editor online: Samuele Schiavo
Colour Grading: Company 3
Colourist: Jean-Clement Soret & Dominic Phipps
Colour Producer: Kerri Aungle
Sound design and MIX: Federico Motta -Operà Music
Audio producer: Gian Marco Cinquepalmi- Operà Music
PHOTO PRODUCTION AND POST-PRODUCTION:
Photographer: Amy Lombard
Photo Producer : Giorgia Bellondi
Service Production Company: Prodigious
Managing Director: Daniela Di Maio
Executive Producer: Alessio Zazzera
Photo Post production: MGCR studio
Retoucher: Mattia Giani
Head of Pre-Press: Laura Negrini
Pre-Press Production Manager: Francesca Colombo
Print Producer: Alberto Greco

MUSIC:
Artist Procurement, Music Consultancy & Supervision: Sizzer, Richard Aardenburg, Sander van
Maarschalkerweerd
Music Producer: Marco Cucco
Song: Cover of An der schönen blauen Donau
Artists: Sizzer
Publisher: Sizzer Music BV
Master: Sizzer
Composers: Johann Strauss II, Federico Solazzo
PUBLICIS MEDIA UK
Global Strategy Lead: Barry Ferguson
Client Partner: Kirsty Graham
Business Director: Paige Tilley
Planning Account Director: Ramy Choueiri
Account Manager: Bella Kong

Swedish convenience chain Pressbyrån was founded to distribute newspapers and describes itself as rooted in journalism. On World Press Freedom Day, it partnered with Reporters Without Borders to send a powerful message – replacing half its logo with real frontline images.

The images were executed in collaboration with photographers Abbas Momani, Jaafar Ashtiyeh, Abed Zagout, and Mohamed Asad.

For the first time in the brand’s history, the Brawny Man has a face, a voice, and a fully realized persona.

CREDITS 

JOAN

CEO: Lisa Clunie

CCO: Jaime Robinson

Executive Creative Director: Mohammed Diaa

Creative Director: Tom Francesconi

Associate Creative Director: Jesse Stanton

Associate Creative Director: Curtis Caja

Art Director: Torie Sullivan

Copywriter: Zach Sterman

Deputy Head of Account Management: Francesca Goring

Account Director: Danny Alvarado

Account Supervisor: Mikaela Gatewood, Alyssa Calamari

Head of Strategy: Kristin Van Note

Group Strategy Director: Luke Dreyer, Beckly Lau

Strategy Director: Spice Walker

Senior Comms Strategist: Jenna Leahy

Head of Production: Cheri Anderson

Executive Producer: Chris Cort

Executive Producer: James Lawson

Associate Producer: Emily Cunningham

Group Social Strategy Director: Josh Druding

Social Client Lead/Producer: Clare Michalik

Social Creative Lead, Art: Emily Swenson

Social Creative Lead, Copywriter: RJ Kosineski

Senior Social Strategist: Kaileen Gaul

Project Manager: Annelle Schwarz, Grace Gandolfo

Business Affairs Manager: Ryan Delaney, Kara Driscoll

CFO: Renee Jennings

Production Company: Arts and SciencesDirector: Fiona McGeeActor: Brock Morse