Aug
18
Apr
21
Carrabba’s Italian Grill Names Fitzgerald & Co. AOR
Posted in: UncategorizedBloomin’ Brands chain Carrabba’s Italian Grill has selected Fitzgerald & Co. as its new agency of record following a review, Adweek reports. The agency, a McCann Worldgroup Atlanta affiliate, takes over for incumbent MMB after defeating three undisclosed agencies in the review.
The move follows the appointment of Katie Knight as the brand’s new chief marketing officer in October, as well as Bloomin’ Brands moving its media account to MediaVest in December. “We’re looking forward to the team’s strategic and creative expertise to help differentiate the brand in the marketplace, strengthen our relationship with our consumers and drive our business forward,” Knight told Adweek.
Carraba’s Italian Grill spent $29 million on measured media in 2014, according to Kantar Media. Fitzgerald’s first work for the brand is expected in the first half of next year.
Apr
26
Adorable Coca-Cola Ad About Young Love Is Sort of Perfect
Posted in: Uncategorized
This adorable little spot from Fitzgerald + Co. encapsulates everything that's fun and young about the Coca-Cola brand. It shows two kids falling in love, Cokes in hand, at a Six Flags. They ride the rides, but in between, they laugh and play—and don't kiss. That's right, you thought they'd kiss, but that's too cliché. With unbearably sweet innocence, our hero accidentally touches the girl's hand, and she draws a heart on his palm, and then she puts her head on his shoulder as the sun goes down. But there is no kiss and no suggestion that either of them wants anything more than to spend a perfect day together. It warms the old heart cockles with simple, classic storytelling, and provides a refreshing breather from today's cynical world. The ad, directed by Aaron Ruell, is set to air during the NBA playoffs. Credits below.
CREDITS
Client: Coca-Cola
Agency: Fitzgerald+CO
Chief Creative Officer: Noel Cottrell
Creative Director, Copywriter: Mitch Bennett
Creative Director, Art Director: Wes Whitener
Executive Producer: Christine Sigety
Production Company: Biscuit Filmworks
Director: Aaron Ruell
Managing Directors: Shawn Lacy, Holly Vega
Producer: Tracy Broaddus
Editorial: Kim Bica, Arcade
Managing Partner: Damian Stevens
Executive Producer: Nicole Visram
Producer: Kirsten Thon-Webb
Music Composition: MassiveMusic
Executive Producer: Keith Haluska
Producer: Courtney Jenkins
Creative Director: Elijah Torn
Online Effects: Airship
Artist: Matt Lydecker
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