Nov 20

First SuperHeroes NY Campaign Stars Birds with Arms Because Why Not?

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SuperHeroes is an Amsterdam-based agency that just established its first stateside office here in our fair city of New York. How do we know this? Because we just received the agency’s first “American” campaign.

The New York move, which prompted AdAge to speculate that SuperHeroes might be “the first Dutch ad agency in Manhattan,” came on the heels of a big win: Korean computer giant Asus.

The agency’s new work promotes that client — and, as promised in our headline, it stars a multitasking bro with feathers, or “The World’s Most Modern Bird”:

Sounds like he works in finance…but he did say “titmouse.”

(more…)

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Mar 04

SuperHeroes Amsterdam Releases Creepy New LG Spot

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SuperHeroes Amsterdam just released a creepy online spot promoting LG’s new G Flex phone called “The Most Human Phone Ever.”

The 2 minute spot imagines the G Flex as a kind of second skin, which morphs into who you’re talking to. A guy named Dan is celebrating his birthday when he receives the phone as a gift. When the phone (which has blended with his hand) starts buzzing, he answers it to find it’s his buddy on vacation calling from the beach. He’s attacked by a crab which creates a cut in Dan’s hand (really weird, right?) that we see heal in a matter of seconds — a way of showing off the G Flex’s self healing back cover. Believe it or not, following a false ending, it actually gets creepier from here.

Rogier Vijverberg, creative director and founder of SuperHeroes, explains: “Our mission is to bring out the superpower in anyone and anything. How awesome would it be if your phone could morph into your body? You would never drop it down the toilet again for a start. It really excites us to work with such brave innovators as LG, who are not afraid to challenge the realms of possibility.”

Watch “The Most Human Phone Ever” above, at your own risk, and stick around for credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

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