The Name Game
Posted in: Uncategorized
Miller Park in Milwaukee Makes Sense
The list of failed companies which have placed their names on stadiums and arenas reads like a who’s who. Enron, Pacific Bell, PSI.net, Bank One, Network Associates, Citi Group, etc. Are ad execs so star struck when it comes to sports that they are willing to spend a significant chunk of their budget on a tactic that has often led to failure? Unless you’re a brewery with your name on a basball park you can probably find better ways to spend your money.
Paul Hirsch has been practicing communications since 1983. He now owns his own marketing/pr firm in Northern California. Paul specializes in media relations, marketing collateral, website copy development and ad design. You can learn more about him on Facebook or by visiting www.nowville.com/paulhirsch.
