Hand, dish and laundry liquids get surprisingly sexy in a new campaign from green cleaning brand Method. Call it haute soap.
The brand’s new “Fear No Mess” campaign, which might be less pithily articulated as “Make as Big a Mess as You Possibly Can,” features immaculately dressed heroes finding inventive ways to trash beautifully designed rooms in a series of TV ads.
Christian Juhl, former president of Razorfish, has been named global CEO of London-based digital agency Essence.
Never heard of them? They have additional offices in New York, Seattle, San Francisco and Singapore, and their release names them the world’s largest independent buyer of digital media. Their media AOR relationships include Google and eBay, among others.
Juhl, who is the agency’s first new CEO (founding partner/global CEO Matt Isaacs, who founded Essence in London in 2005, will now be executive chairman), left his role as president of Razorfish’s Western region for Essence in October 2013. He previously served as head of the agency’s North American operations, and he will remain in San Francisco for the new role.
Isaacs isn’t the only founder switching roles: chief strategist Andrew Shebbeare‘s new title will be founding partner/global innovation
director and CIO Andy Bonsall will serve as executive consultant. Both will relocate to London.
New Career Opportunities Daily: The best jobs in media.
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