Anomaly NY Appoints Two New Managing Partners

anomalylogo1Anomaly has promoted Executive Creative Director Eric Segal and Chief Strategy Officer Gareth Goodall to roles as managing partners of its New York office, while still retaining their current responsibilities.

Segal arrived at Anomay in July of 2013, and oversaw creative on such highly visible campaigns as Budweiser’s Super Bowl effort and Dick’s Sporting Goods, earning recognition in AdAge‘s 2015 “40 Under 40? list. Prior to joining Anomaly, he spent over four years as an executive creative director at Grey New York, working on accounts such as the NFL, TNT and TBS networks and Mike’s Hard Lemonade. Before that, the Miami Ad School graduate served as creative director at mcgarrybowen for over three years.

Goodall has served as chief strategy officer at Anomaly for around a year and a half, following a year as head of planning at Saatchi & Saatchi New York. Prior to that, Goodall spent over seven years as a managing director at Fallon London, working with clients including Sony, Ben & Jerry’s, Cadbury, Budweiser and Eurostar. Fallon named him head of planning in 2008 and a partner in 2010. Before Fallon, he spent six years as a planner with Ogilvy & Mather, working with clients such as Unilever, The Wall Street Journal and Coca Cola.

Budweiser, Anomaly Kick Off ‘Rise As One’ World Cup Campaign

Today, Budweiser has officially launched its “Rise As One” campaign, developed by Anomaly, to promote its sponsorship of the 2014 FIFA World Cup. The basis of the campaign is a “fully integrated, global content series” centered around the the theme of honoring “the moments that unite football fans worldwide.”

Highlighting the campaign is the new spot “Believe As One,” which made its digital debut today and will air internationally as anticipation for the World Cup continues to grow.  The new spot, filmed in black and white by director Garth Davis “to truly highlight the passion and pride for the sport that unites fans around the world, irrespective of the team they support” stokes anticipation of the FIFA World Cup 2014 Brazil by showing the almost religious fervor fans across the globe bring to the game. The 60-second spot concludes with a group triumphantly raising their beers, followed by the “Rise As One” tagline.

“Football is unique in its ability to unite fans all over the globe and its unifying power is never more evident than when the world comes together during the FIFA World Cup,” Andrew Sneyd, Budweiser global VP, explains in a statement. “Through the Rise As One campaign and our new spot ‘Believe As One,’ Budweiser showcases the passion and building anticipation shared by fans and players the world over.”

In addition to the new spot, the folks at VICE (who are everywhere these days) are getting in on the action, partnering with Anomaly and Budweiser to launch “Budweiser Heroes,” which showcases “the real-life stories of individuals who have made a significant impact in their community and how their love of football transformed the lives of everyday people.” Beginning today, Budweiser is calling on fans to submit their own “Budweiser Heroes” stories. Budweiser and Vice will also be creating a series of digital shorts to serve as inspiration for the program. A few chosen winners will receive an all-expenses paid trip to the 2014 FIFA World Cup Brazil, tickets to a football match and a three-day stay at the Budweiser Hotel in Rio de Janeiro.” You can learn more about the “Rise As One” campaign at the official website, and stick around for credits after the jump. continued…

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Mike’s Hard Lemonade Brings Back Hard-to-Remember Celebrities

Grey New York wants to tell you that “It’s Never Not a Good Time for a Refreshing Mike’s.” Excuse the double negative (what about “It’s Always a Good Time…?), but to draw your attention away from the grammatical errors, they included some very, very random celebrity cameos from actor Martin Landau and rapper Coolio. The 30-second spots include some random rhyming that leads to a series of non-sequitors, hence the random celebrities. Random is the only way to describe this campaign.

Before watching these spots, I hadn’t thought of Landau and Coolio in years. Both are stored away firmly in the Club for G-List Celebrities Who Will Never Be Famous Again. In Landau’s defense, he’s 84 and had a memorable run of “Entourage” a few years back (not to mention his Oscar-winning turn as Bela Lugosi in Ed Wood). Coolio is Coolio. They both picked up paychecks in return for a loss of dignity. That’s advertising for you. Check out the Coolio spot and credits after the jump.


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