Hasta La Creative!

A year after TBWAMedia Arts Lab walked away with the 2014 Emmy Award for Best Commercial (for the Apple spot “Misunderstood”), TBWAChiatDay has placed two spots among the 2015 nominees for the awards.

The Los Angeles agency’s “Made In NY” ad for Gatorade and “With Dad” ad for Nissan are among the six nominees this year. The Gatorade spot is undeniably magnificent, having already won the Grand Clio Sports Award as well as a gold Lion in Cannes. We were less enamored of the Nissan spot—in fact, it was among our least favorite ads of the Super Bowl.

The other four nominees: Snickers’ “Brady Bunch” by BBDO New York; Adobe’s “Dream On” by Goodby, Silverstein & Partners; Always “Like a Girl” by Leo Burnett; and Budweiser’s “Lost Dog” by Anomaly.

Notably absent from the list is Wieden + Kennedy, which had a stranglehold on Emmy Awards until recently. W+K had Nike spots nominated in each of the past two years (“Jogger” and “Possibilities”). And before that, it won four Emmys in a row—for Procter & Gamble’s “Best Job” (2012), Chrysler’s “Born of Fire” (2011), Old Spice’s “The Man Your Man Could Smell Like” (2010) and Coca-Cola’s “Heist” (2009). In fact, the last time W+K didn’t place a spot among Emmy nominees was 2006.

See all the 2015 nominees below.

 
Snickers “Brady Bunch”
BBDO New York

 
Adobe “Dream On”
Goodby, Silverstein & Partners, San Francisco

 
Always “Like a Girl”
Leo Burnett, Toronto, Chicago and London

 
Budweiser “Lost Dog”
Anomaly, New York

 
Gatorade “Made In NY”
TBWAChiatDay, Los Angeles

 
Nissan “With Dad”
TBWAChiatDay, Los Angeles