Jul 12

The Martin Agency Goes Canine for Discover

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The Martin Agency launched a new “Good Boy” spot for Discover that doubles as a demonstration of why you shouldn’t talk on the phone with a credit card representative while playing with your dog.

The spot, which will run in both 30 and 15-second iterations, promotes the brand’s new Discover Credit Scorecard, which allows Discover customers and non-customers alike to access their FICO Credit Scores free of charge. “I’m not a Discover customer but I’m calling about that credit scorecard,” a man tells a Discover representative while trying to pry a tennis ball from his dog’s mouth. “Give it to me, give it,” he tells the dog, but the representative assumes he’s talking to him. “Oh sure,” he says, “we give it to everyone.”

The spot continues to play on the theme, promoting the service while mining for canine humor with the scenario. It ends with the confused representative wondering if he was just offered a belly rub. While the humor doesn’t hit quite as intended, the spot manages to be informative about the service without coming across as dry or boring. Plus there’s a dog.

While it doesn’t feature the tagline or general theme of earlier spots, the ad, which made its broadcast debut yesterday, is part of the agency’s “We Treat You Like You’d Treat You” campaign for the brand.

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May 24

Priceless My Ass

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The newest “Priceless” ad shows a young father and his son doing what young father’s and sons do: spending quality time together. It begins with the boy filling up a water glass for his father (no bottled water here) and walks through how the boy helps his father become a better man by showing him how to save the environment by purchasing low-wattage light bulbs and choosing paper over plastic at the grocery store.

Honestly, I have always enjoyed the ads, (and the parodies) feeling that the campaign was well thought-out and made an impact. Until now.

This is a picture of my actual credit card letter that came in the mail prior to President Obama’s “reform” of the industry.
capitalonerate

But it doesn’t matter anyway…the whole reform is a scam:

So notwithstanding today’s Obama ballyhoo, companies can and will continue to charge basic rates up to 30 %. Congress could have regulated interest rates limiting them to a few points above prime. But Obama and the Democrats (and, of course, the Republicans almost all of who take contributions from credit card companies) hypocritically caved in.

Raising Your Family With Good Moral Values: Priceless. For Everything Else, There’s Visa/Master Card.

Jeff Louis: Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you, so leave a comment or follow the links: linkedin.com or twitter.com.

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