Advertising Agency: Lowe Adventa, Moscow, Russia
Creative Director: Mikhail Panteleev
Art Director:Ivan Lougovoy
Copywriter: Mikhail Panteleev
Illustrator: Ivan Lougovoy
Digital team: Albert Patrashku, Vsevolod Navashin
Production manager: Margo Kalyuzhnaya
Advertising Agency: TBWARAAD, Dubai, UAE
Head of Digital: Preethi Mariappan
Senior Interactive Art Director: Rafael Guida
Senior Content Strategist: Melanie Clancy
Graphics Motion Designer: Juan Behrens
Sr. User Interface Developer: Jerome Conde
Technical Lead: Navin Chauhan
Producer: Kishore Ramachandran
Advertising Agency: Hermandad, Brazil
Creative Director: Paulo Lima
Art Director: Ronilton Costa
Copywriter: Thiago Monteiro
Planner: Rafael Forti
Problem: Street children are a global problem. In China, informal statistics have up to 1.5 million children living on the streets, of which up to 79% are exploited by criminals who force the children into picking through garbage, begging, performing or stealing. These children are trapped in a life of pain and suffering where malnutrition and abuse are all they know. For the average person on the street the sight of these children is disturbing but nothing new, and as much as they’d like to help they don’t know how.
Idea: Our dramatic photographs incorporate actual strings to represent the puppet-like manipulation of children caught in these situations. The strings are held in place by a removable banner which describes the plight of the children. When the banner is torn off by the reader the strings are released and information is revealed to tell the reader how they can help. These cards are distributed in large cities and urban areas around China to inform people about Save the Children, an international charity organization dedicated to rescuing children from exploitation.
Advertising Agency: Linksus, Beijing, China
Creative Director: Polar Qiao, Lin Bo, Gao LuYang
Art Director: Polar Qiao, Lin Bo, Gao LuYang
Copywriter: Tian LiGang, Tian LinYan, Gentrad
Photographer: Shi Zhong, Hui Jing
Brief: Planet Kids, Bangalore’s leading playschool chain wanted an invite to announce their Annual Day celebrations. This invite would be given to students and their parents. The objective was to create excitement around the event and get their kids buzzing. Oh, and of course the invite had to be cost-effective.
Solution: So we decided to create something out-of-the-ordinary, something that would engage their students and get them to transfer the buzz onto their parents. And voila, the ‘hand puppet’ invite was born out of a mere sheet of A4 sized paper. We then went on to create five unique characters so as to encourage greater curiosity, creativity and playfulness among our tiny TG.
Advertising Agency: Happy, Bangalore, India
Executive Creative Director: Kartik Iyer
Chief Creative Officer: Praveen Das
Creative Director: Carl Savio
Illustrator: Nalisha Chouraria
Art Director: Shatrughan R
Copywriter: Megha Ramesh
Account Executive: Ajay Kumar
Advertising Agency: Draft FCB + Ulka, New Delhi, India
National Creative Director: K S Chakravarthy
Creatives: Vasudha Misra, Kavita Ojha
Usual arm sling are boring and monochromatic. So we created a new custom media, which was distributed to hospitals and orthopedic clinics. This is a way to promote Rugby in a fun and unusual way.
Advertising Agency: Talent Comunicação e Planejamento, São Paulo, Brazil
Creative Directors: João Livi, Felipe Luchi, Philippe Degen
Art Director: Paulo Almeida
Copywriter: Erick Mendonça
Photographer: Mario Coelho
Additional credits: Ingo Santos, Matias Santos, Hadolpho Correa
There are head shops in every neighbourhood in every city across the world. Toronto-based Head2Head wanted to produce a value-added product for their clients that wouldn’t cost them an arm and a leg. Combining this with the desire to rebrand, Bos, Toronto created a business card that served a dual purpose. Not only does it provide a functional benefit (given that each card contained 5 perforated filters), but it also adds a stickiness factor because the card would be something you’d hold onto and refer to, as frequently as you smoked.
Advertising Agency: Bos, Toronto, Canada
Creative Director / Copywriter: Gary Watson
Art Director: Jennifer Saunders
Advertising Agency: Euro RSCG, Toronto, Canada
Creative Director: Jon Freir
Art Director / Copywriter: Natasha Romanelli
Additional credits: Mike Pallister
URL: http://ourportfoliosite.com/The-Toilet-Book
Creative Directors don’t have much time to check out student portfolios. But we figured, that there are five minutes in their day, when they are alone and they are willing to read just about anything. On the toilet. So we created The Toilet Book, an entertaining toilet version of our book, and sneaked it in to the top agencies’ bathrooms in NYC.
Creatives: Akos Papp, Laszlo Szloboda
Objective: Create a direct marketing to release Klein Bier’s new beer.
The Solution: The ESB style was born in England. It’s one of the most consumed beers in the country. Therefore, to release this new beer to the specialized media and for the pub owners, we developed a direct marketing based on one of Britain` most famous Icons: The Big Ben.
The Concept used on this mailing: “The beer that came at the right time.” An analogy about punctuality of the world’s most famous clock.
Inside the packaging: a bottle of ESB and a royal soldier shaped tag. Within this tag goes the following text: “The ESB style, as known as Extra Special Bitter, is a classic type of beer from England. A country known as home of the most important breweries of the world. And now, the Klein brewery is releasing their own ESB. One of the first to produce this style in industrial scale in the country, with a fine selection of imported malts and hops, from it’s origins: England.
Advertising Agency: Beats, Curitiba, Brazil
Creative Director: Sulivan Cruz
Art Director: Ronaldo Shimizu, Edson Vaz
Copywriter: Sulivan Cruz
To launch the iPad version of the IKEA-catalogue in Norway, we created a brand new IKEA product called “BERÖRA”. It´s a sewing kit with a special conductive thread to sew into say the index finger of your favourite gloves. This little operation will make your gloves, mittens or whatever work on a touch-screen. Actually quite useful since it was in the middle of a freezing cold winter in Norway, when mittens should be kept on at all times…
Advertising Agency: SMFB, Oslo, Norway
Art Director: Hans Magne Ekre
Copywriter: Alexander Gjersoe
Designer: Niklas Hellborg
The Problem: Ammar is a non-profit organisation dedicated to protect the rights and the health of women working in Argentina’s sex industry. The only problem is that in Argentina there’s no law to regulate their work. The Solution: Knowing the fact that the 93% of sexual workers are also mothers, we used the typical cads used by them to illegally advertise themselves on the streets to show that sexual workers deserve to have the same rights as anyone else.
Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina
Creative Directors: Javier Mentasti, Maximiliano Maddalena
Art Directors: Tomás Gianelli, Max Elbo
Copywriters: Max Elbo, Tomás Gianelli
Illustrator: Diego Grandi
Advertising Agency: Bart, Turkey
Creative Director: Doris Dagistanli
Art Director: Ergin Emir
Advertising Agency: ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Director: Cícero Souza
Copywriter: Ricardo Porto
Advertising Agency: Grey, Tokyo, Japan
Creative Director: Masayoshi Soeda
Art Directors: Mitsunori Yamazaki, Shinmei Yamamoto, Taichi Tsunoda
Photographer: Kyota ?iyazono / UN
Advertising agency: Euro RSCG 360, Paris, France
Chief Creative Officer: Hugues Pinguet
Creative director: Jean-Louis Goineau
Art director: Sabrina Leva
Advertising Manager: Marie-Claude Morat
Account supervisor: Anne-Flore Seringe
“Got a project? We’ll launch it for you.”
Advertising Agency: Imago advertising agency, Zagreb, Croatia
Creative Director: Vanja Blumenšajn
Art Director: Jagoda Juriši?
Photographer: Saša Peri?
Additional credits: Jurica ?orluka, Iva Kaligari?
Advertising Agency: Saatchi & Saatchi, Berlin, Germany
Creative Directors: Oliver Kapusta, Anne Petri
Art Director: Christopher Jones
Copywriter: Kathrin Schaller
Although Brazil is getting more important in the worlds scenario, only 5% of brazilians speak english. How could Red Baloon, an english school for kids show the importance of english in kids future? We start by asking Red Balloon students from our 30 units in Brazil a simple question: What do you want to be when you grow up? Based on their answers, we made Kids Business Cards. Portraying kids real and unique dreams, we were able to make a point: that every dream starts with english. Kids were so proud of their cards that they handed it out to friends at their primary school, neighbourhood and family turning them into a sales force of 12 000 kids. In the end, we had more kids believing in their dreams, more parents believing in the importance of English on their kids future and a 11% raise on subscriptions.
Advertising Agency: Ogilvy, São Paulo, Brazil
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