Hasta La Creative!

Horror festivals and premieres are all about the films. Popcorn can look like someone’s brains. And films are best enjoyed with a bucket of popcorn. Once we realized this, we were pretty quick to arrive at the concept of the horror bucket. Then it was a simple matter of creating the website where promoters could view the buckets, personalize them, and order them.

Advertising Agency: Y&R, New York, USA
Creative Directors: Graeme Hall, Michael Schachtner
Art Directors / Copywriters / Photographers: Paul Wood, Milan Daniels
Additional credits: Jim Elliott

Advertising Agency: Crispin Porter + Bogusky, USA
Chief Creative Officers: Rob Reilly, Jeff Benjamin, Lincoln Bjorkman
Executive Creative Director: Mark Taylor
Creative Director: Allen Richardson
Interactive Creative Director: Dan Ligon
Art Directors: Daniel Burke, Rochelle Raiss, Mike Blanch, Josh Gross, Laura Potsic
Copywriters: Kelly McCormick, Adrian Alexander, Jens McNaughton
Directors: Kaylin Goldstein, Andrew Teagle
Creative: Matt D’Ercole, Atit Shah

Faux fur isn’t always faux. It’s real – real dog and cat fur. Every day, an estimated 5400 cats and dogs are killed for their fur. They’re specially bred for this purpose, and their fur used on gloves, hats, jackets, shoes and animal toys. Retailers unknowingly sell these, consumers think it’s fake, and so demand stays constant. There’s a switch-off factor when it comes to animal cruelty – how do you make a horrific fact known, without people turning away? Make the truth hit home. Dog jackets were created and supplied to parlours frequented by dogs with celebrity owners. The jackets highlighted the simple truth behind “faux fur”, and inspired both celebs and the public to spread the message via Twitter. A label inside the jacket called for people make a fur-free pledge by purchasing a limited-edition sugar spoon master crafted by a well know jeweler, with all the proceeds donated to Fur-Free’s cause.

Advertising Agency: Ogilvy Brand Activation, Johannesburg, South Africa
Creative Director: Caroline Bergh
Art Director: Brett Terblanche
Copywriter: Jack Malepa
Photographer: Michael Doran
Additional credits: Bianca Christodoulou, Noeline vandenBerg

Advertising Agency: Clark&Kent, New York, USA
Creative Director: Clark, Kent
Art Director: Clark
Copywriter: Kent

Advertising Agency: JWT, Brazil
Executive Creative Directors: Roberto Fernandez, Ricardo John
Creative Directors: Roberto Fernandez, Ricardo John
Copywriter: Marlon Zanatti
Art Director: Lucas Aguiar
Art Buyer: Renata Sayão
Illustration: Luis Roberto
Photographer: Régis Fernandez
Account Management: Fernanda Antonelli, Luciana Rodrigues, Bruno Yantob, Gustavo Nobre
Media: Ezra Geld, Aline Moda, João Dabbur, Amaury Magalhães
Planning: Fernand Alphen
Graphic Producer: Flávio Schaefer, Flavio Colella, Maira Chinaglia

Clark&Kent is the smallest ad agency in the world with headquarters in a phone booth in New York. Here is the C&K business card. And of course…it’s a phone booth!

Advertising Agency: Clark&Kent, New York, USA
Creative Director: Clark, Kent
Art Director: Clark
Copywriter: Kent

Brief:
Planet Kids, Bangalore’s leading playschool chain wanted an invite to announce their Annual Day celebrations. This invite would be given to students and their parents. The objective was to create excitement around the event and get their kids buzzing.

Solution:
So we decided to create something out-of-the-ordinary, something that would engage their students and get them to transfer the buzz onto their parents. And voila, the ‘hand puppet’ invite was born!

Result:
The invite soon became the children’s new,favourite toy and kept them entertained long after the event.

Advertising Agency: Happy, Bangalore, India
Executive Creative Director: Kartik Iyer
Chief Creative Officer: Praveen Das
Creative Director: Carl Savio
Illustrator: Nalisha Chouraria
Copywriter: Megha Ramesh
Art Director: Shatrughan R
Account Executive: Ajay Kumar

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Rajiv Rao, Abhijit Avasthi
Group Creative Directors: Kainaz Karmakar, Harshad Rajadhyaksha
Art Director: Vishakha Modak
Copywriter: Kainaz Karmakar
Illustrator: Vishakha Modak

Advertising Agency: OgilvyAction, Taipei, Taiwan
Regional Executive Creative Director: Daniel Comar
Creative Directors: Chyi Lin
Assistant Art Director: James Lei
Group Account Director: Julia Ou
Associate Account Director: Vincent Chang
Account Executive: Joanne Mei
Production: Jack Wu, Peggy Chou
Designer: Alex Noble, Kenny Foo, Fong Wei Kit

An IBM invitation that involved a lot of sand. IBM was finding it increasingly difficult getting people to attend its seminars and conventions. Fewer and fewer wanted to travel and spend time out of office or home. So getting them to come to a new office opening seemed a task that had disaster written all over it. That was until Ogilvy came up with an invite with a difference. What invitees got was a large black box that contained a pouch of sand. Yes sand. The TA was instructed to pour the sand onto the enclosed plain white card and then read the message that appeared on it. How it worked was – the sand when poured and dusted off, got stuck to invisible gum on the white card, and revealed a message – “IBM Opens in Qatar”. An interactive device relevant to the desert city of Qatar. The task was very successful and had high recall. 340 invites were mailed out and 125 respondents attended. A 40% response rate. The entire exercise is now going to be replicated in other Middle Eastern markets.

Advertising Agency: Ogilvy & Mather, Bangalore, India
Chief Creative Officer: Piyush Pandey
Executive Creative Director: Ajanta Barker
Creative Directors: Gautam Dev, Arun KT
Art Director: Siju RS
Copywriter: Gautam Dev
Photographer: Sujith Bose
Client Servicing: Saji Mathews, Nita Grandhi, Pallavi Dutta, Karan Malhotra
Production: Manu Reddy, Naganandhan Rao