Hasta La Creative!

“Cease fire, light a fire.”

The International Day of Peace (21 September) is an opportunity for everyone to inspire and act upon saving lives. Peace One Day is a non-profit organization with the objective to raise awareness of The International Day of Peace and is asking everyone to take part in the largest movement of global reduction of violence and conflict. This candle is a response to their invitation. Get involved! Go to www.podcandle.org, make your own candle honouring the event and give it. Stop conflict in your life.“The International Day of Peace (21 September) is an opportunity for everyone to inspire and act upon saving lives.

Creative Director: Dan Mereanu
Additional credits: Irina Alexandrescu

Advertising Agency: TBWA, Gurgaon, India
Executive Creative Director: Kunal Gill
Art Director: Akash Swami
Copywriters: Kunal Gill, Ajitesh Raina
Photographer: Akash Swami

Advertising Agency: Scholz & Friends, Kyiv, Ukraine
Creative Director: Mikhail Krivorouk
Art Director: Nikolay Sokolov
Copywriter: Ira Boyko

At some point in elementary school, all kids are tasked with the difficult project of growing a bean sprout. Capitalizing on this knowledge, Samsung and Cheil put direct mailer recipients to the test with a small bean planted in a mini pot shaped like a fridge, with the question: “If fresh food could talk, what kind of fridge would it recommend?” If you watered it correctly and treated your bean the way you’re meant to, it would sprout up to reveal Samsung as the fridge of choice (written on the actual plant). This witchcraft is made possible by laser sketching apparently, and proves that yet another elementary school project turns out to have real-world applications.

Advertising Agency: Cheil, Toronto, Canada
Creative Director: Joe Musicco
Art Director: Donald Vann
Copywriter: Jason Partridge
Design / Studio Director: Joe Borges
Director of Client Services: Cory Smythe
Account Supervisor: Demetri Conias
Creative Resource Manager: Pat Rawluk
Director of Strategic Planning: Allison Humphries
Printing: Frank Turner of Clockwork Productions
PR Agency: North Strategic

Advertising Agency: Saatchi & Saatchi, Warsaw, Poland
Creative Director: Max Olech
Deputy Creative Director: Blanka Lipinska
Copywriter: Natalia Pryzowicz
Art Director: Agata Kubien
Business Director: Jola Mazurek
Account Director: Sylwia Jedynska
Account Manager: Anna Drozda
Photographer: Przemek Kulikowski, Filip Zolynski
Make Up: Slawek Oszajca
Technical Support: Studio Tecza
Postproduction: Piotr Karpinski
Production: Ewelina Kiliszek
Advertiser’s Supervisor: Urszula Okon

Advertising Agency: JWT, Hong Kong
Creative Directors: Barbara Fu, Bobby Chiu, Henry Lim, Sly Song
Art Directors: Bobby Chiu, Axel Lam, Jason Lam
Copywriter: Henry Lim
Photographer: Jonathan Wong
Retoucher: Jacky Lam
Production Manager: Jimmy Pong

“Responsible Sip” is a stunt devised to raise driver awareness about the dangers of drinking and driving, since Brazil’s newer and harsher traffic laws failed to decrease the number of drunk drivers on the streets. During the weekend, the Blá Bar dumbfounded driver’s at the bar, serving them drinks in a special mug, with funny quotes showing the effects of alcohol on their behavior. The mugs were also mailed to opinion formers and VIP customers. The stunt involved over 20 professionals, including a camera crew to register the driver’s reactions.

Advertising Agency: QG Propaganda, Brazil
Creation Director: Marcello Droopy
Team: Daniel Bayer, Camila Sayuri Miyamura, Américo Vizer
Art buyer: Alexandre Oliveira
RTV: Carolina dos Santos
Film Producer: Sagaz Filmes
Direction: Eugenio Gugu Seppi
Audio: Comando S
Music Producer: Serginho Rezende, Leandro Barduzzi

Advertising Agency: Red Pepper, Ekaterinburg, Russia
Creative Director: Danil Golovanov
Art Director: Irina Korotich
Copywriter: Ivan Sosnin
Production: Evgeny Kharchenko

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flávio Casarotti
Art Director: Eiji Kozaka
Copywriters: Marcelo Conde, Evandro Soares
Art-Buyers: Monica Beretta, Juliana Gardim
Print Agency Producers: Elaine Carvalho, Rodrigo Cassino
Account Managers: Valéria Ordonhez, Ticiana Cardoso
Planners: Fernanda Flandoli, Eliana Yamaguchi, Adriano Eliezer
Media team: Gustavo Gaion, Marcello Bolla
Client approval: Dr. Antonio Carlos Forte, Adriana Diniz

Our client Beate Uhse AG, the European market leader in selling sex toys, lingerie and erotic clothing, asked us to implement an invitation for selected business clients to the “salon international de la lingerie” in Paris. Since most of the invitees had tiring journeys by train and plane we wanted to send them something useful to make their trip and the overnight hotel stay more pleasant. Therefore we chose the top-selling product from the Beate Uhse lingerie: the lace bra, and simply turned it into a “face bra” – the first sleeping mask with a guarantee for sweet dreams.

Advertising Agency: Interone, Munich, Germany
Executive Creative Directors: Marco Mehrwald, Thomas Pakull
Creative Directors: Gunnar Immisch, Stefan Wurster
Senior Art Director: Christopher Grouls
Copywriter: Tobias Schwarz
Director Print Production: Jens Pastyrik
Account Manager: Laura Eder
Account Director: Katharina Aschauer