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| THE ORIGINAL? 3M Scotchguard “effortless carpet care” – 2006 Source : Luerzer’s International Archive Agency : Dentsu Brussels (Belgium) |
LESS ORIGINAL Henkel Henko “stain champion” – 2011 Source : Luerzer’s International Archive Agency : Mudra DDB Mumbai (India) |
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| THE ORIGINAL? Tide laundry detergent – 10/2005 Source : Cannes Archive Online, Agency : Conill Saatchi & Saatchi New York (USA) |
LESS ORIGINAL : Vanish detergent “Removes grease stains” – 2009 Source : Adsoftheworld Agency : Euro RSCG Warsaw (Poland) |
| Découvrez 3 exemples supplémentaires de la même idée dans le livre “Nouveau?” de Joelapompe aux éditions télémaque / CB News, disponible en librairie, Fnac, Virgin et sur amazon.fr |
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