Après les images et le trailer #1, voici la mise en ligne du final trailer du film de Christopher Nolan : “The Dark Knight Rises” mettant en scène Christian Bale, Joseph Gorden-Levitt, Anne Hathaway, Gary Oldman et Morgan Freeman. Prévu dans les salles pour le 20 juillet.
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Focus sur Do?an Can Gündo?du, un étudiant en design turc qui a imaginé les crédits d’ouverture du prochain film The Dark Knight Rises (Christopher Nolan). Le rendu, sur une musique de Massive Attack, est simplement impressionant. A découvrir dans la suite.
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During his rapid ascent from a senator to President of the United States, Barack Obama effectively rewrote the rules of political marketing. By embracing the Internet and relying on strong grassroots fundraising, Obama raised enough money to dominate opponent John McCain with television ads that included an unprecedented 30-minute documentary style ad that delayed the start of the MLB World Series.
Predictably, President Obama’s marketing methods have been embraced by the rest of the Democratic Party (note the similarities between the White House homepage and the Democratic Party’s homepage). Of course, it’s not just friends of the President who have taken to alternative advertising, but his enemies, as well.
Recently, images of President Obama made to resemble Heath Ledger’s Joker from the blockbuster film The Dark Knight have popped up all over Los Angeles. Illustrated in a style somewhat similar to Shepard Fairey’s famous Obama ‘Hope’ portrait, the poster splashes the word socialism underneath the President’s creepily smiling face.
It is unclear at this point whether the Obama/Joker posters are the work of a lone individual or if they are tied to a formal guerrilla marketing campaign. For some reason, I’m inclined to believe the latter. We’ve seen Astroturfing campaigns from both side of the political aisle, so I wouldn’t be shocked to find out in a month that this was conceived by some Conservative organization. If so, the question is, “Why?”
Why appropriate such a well-known image from The Dark Knight? Is the artist implying that the President, like the Joker in the movie, is a terrorist? That tactic didn’t work in the Presidential campaign, so why would it work now? Furthermore, if these posters are indeed being bankrolled by members of a conservative group, why would these people risk being tied to such a blatant attack?
If Obama/Joker is actually part of a greater campaign, I can’t see how it will be effective. Despite the President’s slipping approval ratings, I believe that in these fragile times, Americans aren’t interested in getting back to divisive politics. What do you think?
Rob Frappier is a marketing copywriter and blogger working in the social media sphere. To reach Rob, visit his blog, or follow him on Twitter.
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