Hasta La Creative!

Weiden + Kennedy continues its full-court press for Nike with W+K New York’s collaboration with Chance the Rapper, “Unlimited Together.”

The spot, essentially a branded music video for Nike promoting Team USA basketball, features the new Chance the Rapper track “We the People,” inspired by the Star Spangled Banner. Shot in black and white, the spot features Chance the Rapper delivering lines from the somewhat somber song, along with shots of Team USA men’s and women’s basketball teams. Both the song and ad act as a call for unity as the teams aim for gold at the 2016 Rio Olympics. 

In addition to the spot, Nike Basketball shot the men’s and women’s teams together for the official Olympics USA Basketball team photo, taken by photographer Danny Clinch. The shot is being promoted across  Nike Basketball’s social channels. Additionally, “We The People” will be available for download on iTunes and SoundCloud beginning tomorrow and will stream on Spotify beginning this Friday. 

Credits:
W+K NEW YORK
Executive Creative Director: Karl Lieberman
Creatives: Caleb Jensen + Jimm Lasser
Project Manager: Kristin Daly
Head of Content Production: Nick Setounski
Producer: Dominic Tunon
Director of Art Production: Deb Rosen
Art Producer: Pietro Clemente
Strategist: Brandon Thornton
Account Team: Jordan Muse + Liz Lindberg
Business Affairs Team: Sara Jagielski + Lindsey Timko + Tana Prosper
Media Team: Karlo Cordova, Branden Bouvia, Chad Muratev
Traffic Team: Sonia Bisono

PHOTOGRAPHY PRODUCTION
Production Company: Urban NYC
Photographer: Danny Clinch
Executive Producer: Miyazu Sato
Production Designer: Tom McMillan @ Bednark Studio

PHOTOGRAPHY RETOUCHING
Retouching Company: 150 Proof
Retouching Manager: Chris McClelland
Retouchers: Jesse Corinella, Kevin Walker
Print Producer: David Niblick

FILM PRODUCTION
Production Company: Doomsday
Director: Hiro Murai
Executive Producer: Danielle Hinde
Line Producer: Jason Colon
Director of Photography: Larkin Seiple
Production Designer: Eric Archer

FILM EDITORIAL
Editorial: Company Parallax
Editor: Luke Lynch
Executive Producer: Graham Zeller
Editorial Assistant: Kyle Gilbertson, Rene Vargas­Madrigal
Colorist: Bossi Baker
Sound Mix: Unbridled Sound
Compositing: Graham Zeller
Clean up artist: Jared Abel
Sound Mix: Unbridled Sound
Projection editing: Luke Lynch, Taylor Ward, Laith Majali

MUSIC
Song: “We The People”
Artist: Chance The Rapper

The folks at Arnold, which of course underwent a bit of creative restructuring last week, have returned with a new campaign for Jack Daniel’s, veering from the folksier, Americana-themed efforts of past years to highlight the Tennesee Whiskey brand’s longstanding relationship with rock ‘n roll.

Never mind the association with artists like Kid Rock or those insatiable rockers in Motley Crue (the latter of whom, if you remember, even featured a likeness of a JD bottle on the cover of their must-read autobiography, The Dirt). Rock’s alliance with Jack Daniel’s goes way deeper according to this Arnold’s new TV/web effort for the brand called “Legend.”

Photographer Danny Clinch plays a key role in “Legend,” and along with his work (see a behind-the-scenes clip here) and shots in and out of legendary venues, the campaign features everyone from Frank Sinatra to Bad Brains. The tagged :30 clip above lets you scroll though frame-by-frame and you can peep the web component here.

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