Sep
22
Popchips and Dandelion Feel Awkward Together
Posted in: UncategorizedYou’ve almost certainly heard of baked-not-fried popchips in the past thanks to their ubiquity on shelves and the hard work of famous people like Ashton Kutcher and Katy Perry.
Yet the company wants to expand — and today it launches its first nationwide TV campaign, produced by its in-house team with the creative assistance of production-company-turned agency Dandelion and its lead creative, Kirt Gunn.
Here’s the first spot in the “popchips Way” campaign:
More after the jump.
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