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Jan 05

Adweeks Agencies Of The Year

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Adweek has named their agencies of the year. Now don’t be shocked, but it’s Cripsin, for US agency, and TBWA for global agency. TBWA lands that spot for the second time in three years. Adweek gives a deep nod to the agency for picking up the Visa account; billings up for 4% and a 68% rate of winning pitches.

On the other hand, Crispin picks up the win for their Microsoft and Burger King work. Surprise!

Whether you love or hate them, the ad journal points to the agency’s whopping billings increase of 15% as a key factor in naming them the top US shop. Come on… that’s pretty fantastic. They also point to the agency’s pitch ratio – 4 out of 4. Hunh. Well then… Still, CP+B will remain a controversial choice. One commenter on the site said: “A junk food advertising agency. A pathetic choice.” On the other hand, another reader notes:

“Good for them, and good for the industry. Say what you will, they sell real clients real creative work. And that is the case for all their clients, they don’t phone it in on any of them. Even if you don’t love the work, for me the VW is pretty crappy, OK, really crappy, it’s still more than most agencies can say. Congrats CPB!”

Where do you stand?

More: Bogusky Paints His Nails Black and Gives Staff Guitars to Shred With

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Dec 31

Do You Support The Humanitarian Lion?

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Have you heard about the movement to create the Humanitarion Lion award for Cannes? If not, check out the short video above to learn more about this potentially wonderful award. The premise: Agencies have a year to create a great idea that somehow helps the world, sponsorships are made available, and the winner’s idea gets the accolades and the money to make their idea come to life.

What can it be? Anything &#151 a product, movie, program, hands across America, or whatever. Contingencies: each agency entering Cannes in any category must create an idea and submit it on a one page Word document. Entry is free, though, and the award itself is worth 14 points &#151 making it the most valuable, and therefore highly sought after. Great, right?

We think so &#151 but do you? What problems could arise from such a project? We’ll let you hash it out below, but in the meantime watch the video above for more info, then hop over to the Humanitarian Lion Web site if you want more info.

The video below is in support of the idea, and puts Whopper Virgins in its place. Two birds, one virgin.