Hasta La Creative!

Advertising Agency: Contract Advertising, Bangalore, India
Creative Director: Raj Nair
Art Directors: Tejali Shete, Pravin Sutar
Copywriter: Raj Nair
Director: Atul Manjrekar
Producer: Tushar Raut
Music Director: Ashu Pathak
Production House: Coconut Films

Metallica may have cancelled the concert, but these Metallica fans didn’t cancel their flashmob in an Indian cinema.
After the announcement that the concert had been cancelled, angry fans were seen trying to damage equipment near the stage; some tried to set fire to banners near the stage
However, before Metallica cancelled the concert in India, Vladivar produced a great viral to promote the gig!
Metallica & Vladivar and a theatre full of strangers, what could go wrong? A Vladi Rockin Surprise, that’s what! Metallica and Vladivar have teamed up to create a very special promo for the Metallica Rock N India Concert. *SCREAM* to get there! Follow us on www.facebook.com/Befreshed

Client – FRANKE FABER INDIA LTD.
Creative Agency – Pratisaad Communications Pvt. Ltd.
Creative Director – Abhijit Joag, Leena Joshi
Art Director – Girish S. Rapatwar

Advertising Agency: Stark, Bangalore, India
Client : K.S. Varier’s Ashtanga Ayurvedics
Creative Director: Sharat Kuttikat
Art Director: Santhosh. K

Click image to enlarge Agency: Adrenalin Communications, Saudi Arabia Associate Creative Director: Paul Labban Art Director: Jimmy bejjany Copywriter: Georges Maalouf Via [mediaME]

Advertising Agency: Ogilvy & Mather, Mumbai, India
Chief Creative Officer: Piyush Pandey
Executive Creative Directors: Abhijit Avasthi, Rajiv Rao
Creative Director: Anurag Agnihotri
Art Director: Ashish Naik
Copywriters: Anurag Agnihotri, Anupama Sirsalewal
Illustrator: Deelip Khomane
Graphic Designer: Ashish Naik

Advertising Agency: Origin Beanstalk, Mumbai, India
Creative Director: Mustafa Kapasi, Kisan Solanki
Art Director: Kisan Solanki
Copywriter: Mustafa Kapasi, Anisha Nair
Illustrator: Sachin Parab, Ejaz Ahmed, Manisha Kole
Account Director: Shom Majumdar, Pinki Shah
Photographer: Stock

Rajeev Basu is a Creative at Crispin Porter + Bogusky in Boulder, CO USA. He has recently launched an independent art project called EEP EEP EEP EP.

EEP EEP EEP EP is a concept album made entirely using alarms (EEP music player pictured above). It is part of a global interactive music-arts project to explore if it’s possible to turn one of society’s most despised sounds, the sound of alarms, into music that people might actually enjoy.

In the project, alarms are the only material used in compositions. As such, the project’s musical style can be described as ‘Musique concrete’ (French for “concrete music”). It is a form of electroacoustic music that uses elements not traditionally thought of as “musical”.

To create the EP, Basu collaborated with world-class musicians. They include Michael Manning (London), David Kamp (Berlin), Dominic Matar (NY) and Malcolm Goldie (London). They have produced work for the likes of; MTV, PUMA, DeadMau5, the artist David O’Reilly and Nike.

In addition, for each of the tracks on EEP EEP EEP EP, Basu created 1 of 1 original track-artwork inspired by them (pictured below). They were made entirely using clip-art. A style he has dubbed “Clip-art Art”. It follows the project’s premise of using something undesirable to create something beautiful.

GO EEP YOURSELF
Basu now asks, if YOU can turn alarms into a musical masterpiece? A pack of the alarms used to make the EP are available for you to download, and give it a try. For each track entered, Basu will create a 1 of 1 original artwork. And he will turn the best three tracks into sound-sculpture installations, to exhibit in 2012 (artist’s impression below).

Swine flu, we’ll beat you.

Advertising Agency: DMAS, India
Creative Director: Ashish Sood
Art Director: Suvrajit Kundu
Copywriter: Ashish Sood
Illustrator: Suvrajit Kundu

Click Images to Enlarge Advertising Agency: Saatchi & Saatchi, Dubai Executive Creative Director: Sion Scott-Wilson Copywriter: Bianca De Silva Account Supervisor: Heidi Afifi Art Director: Christopher Jones Photographer: Dave Kennedy Other Credits: Ahmed Kunamed, Uthaman Chamandi, Mindy Tulsi Via [Dubai Lynx]