Advertising Agency: JWT, Mumbai, India
National Creative Director: Tista Sen
Creative Director: Pitam Desarker
Art Director / Copywriter / Photographer: Lakshman Khude
Illustrator: Deepak Jadhav
The post Godrej by JWT appeared first on desicreative.
Advertising Agency: Point Blank, India
Director: Bindu Menon
Creative Head: Sujeesh Sukumaran
Creative Director / Copywriter: Simha RM
Art Director: Sarthak Sawant
Account Manager: Nidhi Patel
Photographer: Nikhil Shivdikar
The post Baush & Lomb by Point Blank, Mumbai appeared first on desicreative.
Advertising Agency: McCann, Bangalore, India
Regional Creative Director: Anil Thomass
Creative Director: Neel Roy
Art Director / Copywriter: Ajit Devadason
Illustrator: Marcelo Jr.
Additional credits: Rahul Jain
The post Big Babol by McCann appeared first on desicreative.
Advertising Agency: Point Blank, India
Director: Bindu Menon
Creative Head: Sujeesh Sukumaran
Creative Director / Copywriter: Simha RM
Art Director: Sarthak Sawant
Account Manager: Bhagwan Das
Illustrator: Sarthak Sawant
Advertising Agency: Point Blank, India
Director: Bindu Menon
Creative Head: Sujeesh Sukumaran
Creative Director: Gayatri Chauhan
Art Director: Hemant Teli
Copywriter: Geo Joseph
Account Manager: Aparna Iyer
Graphic Designers: Mahesh Varekar, Nilesh Sawant, Alexander Koilpitchai Nadar, Asif Ansari
Photographer: Nikhil Shivdikar
Advertising Agency: BEI Confluence Communication, New Delhi, India
Creative Directors: Anwar Abbas, Mohammad Zaid, Ammar Mohammad
Art Director / Illustrator: Mohammad Zaid
Copywriter: Ammar Mohammad
Advertising Agency: Point Blank, India
Director: Bindu Menon
Creative Head: Sujeesh Sukumaran
Creative Director / Copywriter: Simha RM
Art Director: Pankaj Bhatia
Copywriter: Geo Joseph
Account Manager: Swati Chandra
Photographer: Nikhil Shivdikar
Graphic Designer: Shaikh Mohammad Khalil
Vikrant Wadkar hails from Wai, near Mahableshwar. He was educated in Panchgani and came to Mumbai, joined art college and learnt about this small world called ‘Advertising’.
Why are you in advertising?
I don’t know why, but I wanted to be in advertising right from the time I learnt about it. Today, I would have been jobless if it wasn’t advertising. I don’t know anything else to do in life.
Did you attend any school for fine art or design or communications?
Yes, I did. But I think it was a complete waste of time. Everything I learnt, I learnt by working and thinking.
Tell us about your CLIO Bronze award? How has that affected your career?
It’s my career’s first award, and it has been just a week. So it has been business as usual. Let’s wait and watch what the future holds for me.
Were there any particular role models for you when you grew up?
My grandpa. I’ve seen him only in photographs. He passed away when my father was around 7 years old. But I have heard a lot about his fearlessness, passion, principles of life and so on. I intend to live my life like he did. Even today, people from my native place recognize me as the grandson of Jaggu Shiva.
Who was the most influential personality on your career in Advertising?
It might surprise a bit. Actually, the person is not from advertising. My role model is my cousin, Nilesh. He is an artist. I grew up watching his work. I always wanted to be like him.
Where do you get your inspiration from?
There’s no source as such. I believe ideas are hidden everywhere. They won’t come to you. You will have to go and find them. It’s like playing hide-and-seek. I get ideas when I travel, explore the nature, looking in and around my life and surroundings.
Tell us something about the Point Blank environment. Why would you leave a larger agency like RK Swamy BBDO to join a smaller one? The money? The challenge?
Obviously challenge. If you overcome challenges, money will follow. Talking about the environment in Point Blank, it’s amazing. My superiors are very kind, especially my team leader Pankaj. They give me the freedom to come up with my own ideas. When I come up with bad ideas, which happens quite often, they give me directions and encouragements. And when I come up with something great, I get a good pat on my back.
What do you think of the state of Print advertising now. At least in India, the released work is most often too sad?
Well, we Indians are obsessed with maximum usage of space. This, most often results in stuffing up unnecessary things and suffocating the core concept.
Do you think agencies are not stressing enough on print design? I mean logos, print ads, billboards, brochures etc?
Absolutely not, almost every agency in India gives enough importance to print designs. For instance, when an agency pitches for a new account, they create everything, right from brochures to print ads to logos to everything. This what my experience with print design in advertising is.
Do you think brand who’s advertising wins awards, do well in the market?
Well, it depends on the brand. For instance, an award winning work in Category A might do extremely well in grabbing attention of the target group, but it might not impress the jury, and vice versa.
What advice do you have for aspiring creative professionals?
I am too young to give advice.
Who would you like to take out for dinner?
My only wife. 
What’s on your iPod?
No one has gifted me, not even one.
Mac or PC?
Both
Vikrant’s Ilustrations:
Vikrant’s Photography:
Why are you into Advertising?
There’s something very uninhibited about advertising. The majority of people in the industry are good and happy people. And good begets good. So there’s a self-thriving community that’s putting out some terrific work and at the same time, there’s enough room for everyone to grow and be happier.
Did you attend school for fine art or design or Communications?
Nope. I did Aerospace Engineering for a few years.
Were there any particular role models for you when you grew up?
Chuck Norris & Bud Spencer
Who was the most influential personality on your career in Advertising?
My writing is influenced a lot by existential & beat generation writers and filmmakers like Vonnegut, Kesey, Kurosawa, Kubrick, etc.
Where do you get your inspiration from?
Life experiences and the internet.
Do you have any kind of a program to nurture and train young talent?
We just get them involved in more things than they can handle, so that there’s a huge learning curve within a short period. That and they get weekends off.
Tell us something about the Watercrab Environment.
It’s evolved from a madhouse of hung over drifters. We’ve found our creative flow and things just fall into place with ease every time a brief hits the table.
Tell us about your biggest challenge as the Creative Director.
Convincing clients. It’s challenging because you have to genuinely listen to the client. You forget it’s their money. Of course, we have to subtly remind them we’re being paid for taking well-researched creative decisions.
Tell us about your 1st job in advertising.
I answered a classified for copywriters wanted. At the interview the guy said I had no experience or talent, so he would give me a trainee job if I paid him Rs. 2000 every month. I was given the job of calling clients who had pending payments. I learnt nothing about copywriting, but I learnt how to deal with really pissed off clients.
Do you think brands whose advertising wins awards, do well in the market?
I don’t think there’s any relation and if there is it’s coincidental. Awards celebrate creativity, not market success.
What advice do you have for aspiring creative professionals?
Learn how to take and give criticism.
Who would you like to take out for dinner?
My wife, but if she cancels, Salma Hayek.
Mac or PC?
PC. I’m not selling my soul just for good design.
What’s on your iPod?
Hip Hop
Just like it says on his website, Karthik M is a guy who loves to make things, who lives with his musical better half, and who sincerely believes that one day both his feline sons will start talking to him. He loves doing side projects, just like Ji Lee and SwissMiss. He’s the author of @mysmallstories on Twitter. He keeps a thick beard to hide his double chin, and will often scratch it while pretending to think. He finds it very, very difficult to write about himself, be it in the third person, or out of that person.
Why are you into Advertising?
Because it lets me revel in my misfit-ness, and pays me for it too.
Did you attend school for fine art or design or Communications?
Yes. R. A. Podar College of Commerce and Economics.
You are an illustrator, graphic designer and copywriter. Which of these best describes you.
None. An unromantic, absent-minded husband. That sure does.
Were there any particular role models for you when you grew up?
N.A. (Not grown up yet.)
Who was the most influential personality on your career in Advertising? In Illustration and Design?
The Internet.
Where do you get your inspiration from?
From everyday life, and my very tolerant wife.
Tell us something about the work environment at your agency Catalyst SMC.
Leg-pulling 30%, Laughter 30%, Talks on Food 20%, Eating 10%, Alcohol sessions 5%, Abuses 5%.
What do you think of the state of Print advertising right now. At least here in India, the released work is most often too sad?
It could be so much better. Right now, it’s a clear case of too many cooks spoil the broth. Everybody wants to have their say in it. “Hey! It’s just advertising. Even I know a thing or two.” seems to be their thought process. And you can’t argue with that. The result? Well, we all know what that is. But I admire Taproot’s approach. They do really good ads, and most of them are released work. So hats off to them, especially the person who sells it, and the client who buys it.
Do you think brands who’s advertising wins awards, do well in the market?
Well, there cannot be so many scam ads year after year, right? There are clients out there who are brave enough to put that work out into the market, and also intelligent enough to check whether they are working or not. So I’d love to think
that yes, they do work well in the market. And I also think that “Make a great product, and you won’t
have to worry about advertising”.
What advice do you have for aspiring creative professionals?
To all aspiring creative professionals (which includes me too), I’d suggest: Learn, unlearn and relearn.
Who would you like to take out for dinner?
My wife. She’s had way too many takeouts with me.
What’s on your iPod?
iPad chalega? Some Coke Studio, Dewarists, The Shruti Box and Bollywood.
Mac or PC?
Hey, thanks! Mac. Which model are you giving? Is it the new iMac?
Advertising Agency: DDB, India
Creative Director: Ravinder Siwach
Copywriter: Ravinder Siwach
Photographer: Mukul Raut
Agency name: Purple Focus Pvt ltd, Gurgaon.
Creative director : Aman DhariSsinha
Associate creative director : Gautam Nandrajog
Copywriter: Vipul Chaudhary
Art director : Paulomi Dey
Illustrator: Siraz Hussain
Client servicing : Amin khan, Upasana sahni
Advertising Agency: Flowing Ink Communications Pvt. Ltd. Mumbai, India.
Creative Director Copy: Murali Naga Srinivas,
Creative Director Art: Parvej Pathan, Vijay Pawar,
Art Director: Matin Shaikh, Rajendra Gavali,
Illustrator: Nihaal Mullani
Advertising Agency: Point Blank Advertising, Mumbai, India
Creative Director: Sujeesh Sukumaran
Art Director: Sandesh Pawar
Copywriter: Geo Joseph
Advertising Agency: Umbrella Design, India
Executive Creative Directors: Bhupal Ramnathkar, Karan Rawat
Art Directors: Karan Rawat, Uttam Sutar
Installation Artist: Sunil Bhatadye
Copywriter: Sunil Shibad
Photographer: Sunil Naik
Client Servicing: Siddharth Desai
Advertising Agency: R K Swamy BBDO, Chennai, India
Executive Creative Director: Navneet Virk
Creative Directors: Navneet Virk, Premkumar Prasad
Associate Creative Director: Arun R Kumarasamy
Copywriter: Arun R Kumarasamy
Art Director: Premkumar Prasad
Illustrator: Raj Selvan
Digital Artist: Sivakumar Chinnasamy
Account Manager: Nitin Verma
Advertising Agency: Point Blank Advertising, Mumbai, India
Creative Director: Sujeesh Sukumaran
Art Director / Illustrator: Sandesh Pawar
Copywriter: Geo Joseph
The guys at Black Swan sent us this ad. Didnt know we have a ‘Toilet Day’.
Advertised brand: United Septic Tanks
Advertising Agency: Black Swan (India) Ideations Pvt. Ltd.
Creative Director: Rajesh. M. Rajagopalan
Art Director: Anil CK
Copywriter: Rajesh. M. Rajagopalan
Account Director: Raman P Namboodiri
Strategy Head: Pradeep Menon
Prathap Suthan, along with AltDel is doing a writing workshop on Dec 3rd. For all writers. And all aspiring writers. worDomination. Nope, it isn’t going to make you Wordsworth or David Abbot in 3 hours. But something would definitely snap inside. For the better. Time: 9 am – 12 pm. Venue: Alliance Francaise, New Delhi.
Advertised brand: Sunteck
Advertising Agency: Origin Beanstalk, Mumbai, India
Creative Director: Mustafa Kapasi, Kisan solanki
Art Director: Kisan Solanki
Copywriter: Mustafa Kapasi
Account Director: Upendra singh Thakur
Account Executive: Priyanka Singh
Illustrator: Sachin Gawde, Kisan Solanki
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
