Hasta La Creative!

Keira Knightley stars in this powerful ad for Women’s Aid that aims to raise awareness of domestic violence!

Advertising Agency: Grey, London, United Kingdom
Creatives: Grey, London
Production Company: D.A.B. Hand Media, London
Director: Joe Wright
Producer: Dominic Delaney
DP: Tony Briggs
Editor: Paul Tothill
Sound: Skywalker Sound, Lip Sync, Scramble
Post-production: Big Buoy, Prime Focus
Music: “Vengeance Drools” by Clark

Cool photography project by Mexican artist Dulce Pinzon.

“ This project consists of 20 color photographs of Mexican and Latino immigrants dressed in the costumes of popular American and Mexican superheroes. Each photo pictures the worker/superhero in their work environment, and is accompanied by a short text including the worker’s name, their hometown, the number of years they have been working in New York, and the amount of money they send to their families each week.”

“Aseema Charitable Trust wanted to promote the cause of educating street children amongst the affluent citizens of Mumbai. Being apathetic to this need, they had to be shaken up and made aware. The ubiquitous storm drain was transformed into an “Abacus”. School was brought to the street!”

Agency: 141 Sercon Mumbai, India.

“Kofli, chocolate with coffee inside.”

Agency: Leo Burnett, Milan
Executive Creative Director: Enrico Dorizza, Sergio Rodriguez
Art Director: Milos Obradovic
Copywriter: Andrea Rosagni
Illustration: Studio Ros
Photography: Studio Ros

Thanks Leo from Leo Burnett for sending this campaign! I love it

This was a very successful print campaign for Unilever’s Sunsilk haircare products in Poland.  JWT Warsaw showed in a very surprising way how a strong single strand of hair can be used as a shoelace or a thread.  The copy says:  To Have Strong Hair.

The shoe

The needle

Marathons take place everywhere around the globe and it’s always the story of people trying to reach the finish line. How to create a uniquely local advertising for yet another Marathon?  How about transforming the most popular local buildings into sweat patterns on the runners’ outfit.  That’s what G7 Warsaw prepared for the Warsaw Marathon in 2007. 

Below you can see two most characteristic buildings of Warsaw:  the Palace of Culture and the Column of King Zygmunt.

… and here are their reversed sweat  reflections in the Warsaw Marathon’s advertising:

Remember Dennis Liu, the guy who made this video?

Well, he just wrote to tell us he had been contacted by Microsoft to do a spot for Microsoft Office software for Mac. Here’s the amazing result. I totally love it!

“It wasn’t a huge budget or a ton of people working on it, but we all wanted to make something cool and artistic using Microsoft Office software 2008. We’ve been cranking away at this thing for months. So here it is! A short film made entirely with Microsoft Office for Mac.”

Even a simple bus-shelter might be turned into a temple of bright colours.  Saatchi & Saatchi Warsaw prepared this amazing outdoor campaign for P&G’s Ariel Color detergent in 2007.  Glass panels of intensive color and simplified design typical for real stained-glass were installed into backlit citylights to convey the key product benefit – retension of color intensity.  The luminous artwork displays daily routines: a woman cleaning her evening gown, a woman hanging out her laundry and  a basketful of  redeemed laundry in the sun.

Some stained-glass advertising for Ariel Color was also installed in some launderette’s windows in the center of Cracow and you may check a short video documenting this event.

watch?v=JOYeCTsbzUY]

I’m loving the different styles of animation going on in this campaign. Also check MadeForEachOther.com, the site is pretty good too.

Blacklist created two of the spots, Love & Sockets, directed by David Lobser, and Firesprite, directed by Pistachios. Go here to see the full credits.