Hasta La Creative!

This morning brings news that Peter Grossman will be the new president of Arnold New York effective next week. He replaces Corey Mitchell, who left in May.

A bit on Grossman’s agency background: after handling AT&T and Nabisco for FCB, he spent more than a decade at JWT, eventually serving as EVP/director of client services before leaving to lead startup QWiPS, or “a global platform that enables the integration of real voice into digital communication platforms”. His most recent position was managing director at digital strategy consultancy Takeout.

In the new role, he will also focus on client leadership and new business development while managing the agency’s 100-plus New York operation.

Grossman will report to Arnold Global president Pam Hamlin, who cites his experience “leading global brands and helping Fortune 500 companies evolve their business model for the digital economy” in the press release; he will also sit on Arnold Worldwide’s Global Executive Committee.

In the release, he writes, “The agency has one of the best client rosters in the industry and a philosophy and culture built on creativity.”

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It’s been over two-and-a-half years since we last heard from Corey Mitchell, who “left” his post as EVP/managing director at MRM New York in early 2011. Well, the exec has resurfaced and has now assumed the role of president of Arnold’s New York operations, a post previously held by Lynn Power, who if you recall resigned back in June. Along with the prez post, Mitchell will sit on Arnold Worldwide’s Global Executive Committee and report directly to CEO, Robert LePlae.

ArnoldNYC’s new president spent nearly three years as EVP/MD at MRM, which he joined after working in various roles for a decade at TBWA, first in its Sydney office, then as worldwide managing director on Mars and finally as president of Chiat NY and \Tequila.

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