Feb 28

Media Decoder Blog: Dish Network Takes to Twitter in Battle With Broadcasters Over Ad-Skipping DVR

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Dish accused CBS of pressuring one of its stars, Kaley Cuoco of “The Big Bang Theory,” to take down a Twitter message that praised Dish’s device, called the Hopper.

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Mar 09

Remember Your Objective

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A simple ad is usually and effective ad. The goal of most advertising is to get the consumer to take some direct action. People like to be led, so if you give them something simple to do, they’ll usually come through for you.

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