Hasta La Creative!

Life of George is the world’s first interactive game combining real LEGO bricks with apps for your iPhone/iPod Touch. Follow George around the world as he challenges you to a series of fun building tasks. Build as fast as possible, capture your model with your iPhone/iPod camera and get scored on your building skills. Challenge your friends to see who’s the fastest and best Lego builder.

Advertising Agency: Hello Monday, Copenhagen, Denmark
Advertising Agency: Eyecue Vision. Copenhagen, Denmark
Creative Director: Jakob Kahlen
Art Director / Illustrator: Johanne Bruun Rasmussen , Jeppe Aaen
Interactive Designer / Illustrator: Brian Lund Lauridsen
Project Manager: Karen Cecilie Sørensen
Lego Business Development Manager: David Gram
Lego Design Lead: Mikkel Holm Jensen
Lego Concept & Model Designer: Cynthia Bodin
Lego Lead Producer: Jesper Soederberg
Lego Project Manager: Michael Stahl
Technology Partner: EyeCue
Music & Sound Design: Søren Svensson, SoundVenture

Meat Pack is the trendiest shoe store in Guatemala, a brand known for its edgy, irreverent style and a store known for its special discounts in limited edition kicks, including brands like Adidas, Nike, Puma, and Supra. It opened its doors 3 years ago and it quickly gathered a cult following with the youth, becoming an icon within the sneakerhead subculture. They needed to launch a new promotion that lived up to their brand standards, characterised by innovation and always surprising their costumers. An innovative way to earn your discount, edgy in its own way. To promote the new discount we created Hijack, an enhancement for the official Meat Pack app used by our costumers. Using GPS tracking technology, Hijack was able to recognise our sneakerheads entering the official store of one of the brands sold at Meat Pack and triggered a special notice with a promotion that gave you the chance to earn your discount. How? The discount would start at 99% and it would decrease by a percentage with each second that went by. The countdown discount made people want to hurry towards the Meat Pack store, making the countdown stop. Those who reached the stores faster, got better discounts. Results: – More than 600 costumers were hijacked from the competitors. – All discounted merchandise was sold in record time. – Every time a discount was redeemed the persons Facebook status automatically changed informing the world about the promotion and generating a viral competitive attitude that spread like wildfire. – Pedro Rodriguez got a record breaking 89% discount

Advertising Agency: 4am Saatchi & Saatchi, Guatemala
Chief Creative Officer: Miguel Mayen 4am Saatchi & Saatchi Guatemala
Creative Director: Marcopolo Ramirez, Jonathan Deleon
Art Director: Rodolfo Rivera, Rodrigo Fernandez
Designer: Guillermo Chang
Copywriting Craft: Aritz Bermudez
Head Of Production: Carlos Escobedo
Production: Jorge Juarez, Alejandro Perez
Animation Graphic Designer: Luis Fernando Roca
Chief Executive Officer: Guillermo Martinez
Account Executive: Jenny Martinez
Film Director: Rodolfo Rivera
Photography Director: Rodolfo Rivera, Guiseppe Badalamenti
Music: Elliot Rivas

Red Tomato is a neighborhood pizzeria wanting to drive loyalty with existing customers and increase delivery orders. Going up against multinational pizza chains, they were losing to big budget ad campaigns and ‘value deals’. We had to find an idea that would resonate with customers beyond deals and toppings. So we found a local insight. While home delivery is popular in a city with over 200 nationalities, placing and receiving the right order is usually riddled with communication problems. Our strategy was to make home delivery from Red Tomato a special experience in a way no brand had done before. We delivered Red Tomato fridge magnets to loyal customers. The twist? The magnet doubles as the ultimate VIP pizza emergency button! Customers could activate it by connecting through Bluetooth with their mobile phones. With just the press of a button, it would automatically place an order for their favorite Red Tomato pizza whenever a craving struck. And if fans found a new favorite, they could simply edit their preferred order online, with the pizza magnet updating their selection on the spot. In addition, a YouTube teaser video was created to make other customers realize what they were missing out on. The VIP Fridge Magnet uses tech innovation to drive convenience and create a personal, one-of-a-kind experience at the same time. Instead of a campaign, we developed a game-changer product and a new way for the brand to deliver customer satisfaction. The VIP Fridge Magnet is the world’s first one-push pizza delivery service, exclusively for Red Tomato’s most loyal customers. Finally, we helped Red Tomato customers enjoy ordering their favorite pizzas! This new kind of customer engagement increased orders and earned the pizzeria word-of-mouth and buzz that money just can’t buy. In just 4 weeks, On a total marketing budget of $9,000: Deliveries increased by 500% 3,240 requests from existing customers 97,133 requests from new customers Over 12,000 mentions 9,400 news stories worldwide Over $8 million in free media Franchisee opportunities around the world

Advertising Agency: TBWA\RAAD, Dubai, United Arab Emirates
Head Of Digital: Preethi Mariappan
Sr. Interactive Art Director: Rafael Guida
Sr. Content Strategist: Melanie Clancy
Producer: Kishore Ramachandran
Graphics/Motion Designer: Juan Behrens
User Interface Lead: Jerome Conde
Technical Lead: Navin Chauhan
Account Executive: Mohammad Khan, Weam Elhila

Advertising Agency: Ogilvy, Frankfurt, Germany
Chief Creative Officer: Dr. Stephan Vogel
Executive Creative Director: Matthias Storath
Creative Director: Helmut Meyer
Copywriter: Martin Gillan, Dr. Stephan Vogel, Matthias Storath
Art Director: Helmut Meyer, Asae Tanaka
Photographer: Asae Tanaka, Marco Perdigones
Art Buyer: Valerie Opitz
Account Supervisor: Timo Hensel
Advertiser’s Supervisor: Sebastian Marx

“Adherence by quattro.”

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Director: Marcos Medeiros, Andre Kassu
Art Director: Diego Lauton
Illustrator: Marco Furtado
Account Supervisor: Paulo Kakinoff
Advertiser’s Supervisor: Oscar Ferreira, Carol Derra, Isabella Filippi

“Chocolate with Whisky.
L’ Univers de Chocolat. The best french chocolate.”

Advertising Agency: Dentsu, São Paulo, Brazil
Chief Creative Officer: Felipe Cama
Executive Creative Director: Felipe Cama
Creative Director: Felipe Cama/Alexandre Lucas
Copywriter: Alexandre Lucas
Art Director: Felipe Cama/Adriano Alarcon
Photographer: Zarella Neto
Art Buyer: Ana Luiza Rodrigues
Account Supervisor: Renato Broggin
Advertiser’s Supervisor: Nicolas Galland
Planner: Ira Finkelstein/Werner Lucksch

Advertising Agency: Publicis, Madrid, Spain
Executive Creative Director: Alexandre Okada
Creative Director: Rafael Santamarina
Copywriter: Pablo Murube
Art Director: Manu Mazzaro
Account Supervisor: Nuria Pradera
Advertiser’s Supervisor: Manuel Hurtado

“They don’t cost what they’re worth.”

Advertising Agency: Ogilvy & Mather, Bogotá, Colombia
Chief Creative Officer: Jhon Raul Forero
Executive Creative Director: Juan Jose Posada, Juan Pablo Alvarez
Creative Director: Diego Ortiz, Andres Astorquiza
Copywriter: Diego Ortiz
Art Director: Fernando Parra, Mauricio Sanchez, Andres Astorquiza
Photographer: Getty Images
Art Buyer: Adriana Pares, Diego Rincon
Account Supervisor: Fabio Quiroga
Advertiser’s Supervisor: Jorge Camelo
Fabio Quiroga Account Manager

Advertising Agency: George Patterson Y&R, Australia
Executive Creative Director: Ben Coulson
Creative Director: Chris Northam
Copywriter: Matt Lawson
Art Director: Jake Barrow
Digital Creative Director: Mark Addy
Digital Producer: Carrie Burman
Digital Designer: Janna Mamar
User Experience Lead: Luke Tellefson
Account Supervisor: Jason Bass
Developer: Chuck Brandt
Group Account Director: Jullian Bell
Account Director: Janet Proposch
Account Co-Ordinator: Chris Bush
Account Executive: Daniel Smith
Photographer: Hugh Peachey
Retoucher: Mal Stark
Audio Producer: Katherine Muir
Medical Consultant: Dr Peter Smith
Strategy: Tom Ward
Retoucher: Marcus Byrne

“The world has less time left. Travel now.”

Advertising Agency: BBDO, Mumbai, India
Chief Creative Officer: Josy Paul
Executive Creative Director: Rajdeepak Das
Creative Director: Sandeep Sawant, Josy Paul, Rajdeepak Das
Copywriter: Yohan Daver, Josy Paul, Rajdeepak Das, Sandeep Sawant
Art Director: Sandeep Sawant, Rajdeepak Das, Yohan Daver, Josy Paul
Account Manager: Keegan D’mello