Apr
30
Cannabis Advocacy Group Drops New ‘I’m High Right Now’ Ads on Meta
Posted in: UncategorizedCannabis Media Council, with agency Sister Merci, extends the “I’m High Right Now” campaign to Meta, answering real consumer questions.
Apr
16
Rise Cannabis Retailer Says ‘Everybody’s Doing It’ in 420 Ads
Posted in: UncategorizedRise dispensaries, operating in 14 states, aims to bust outdated stoner stereotypes with its in-house created campaign.
Dec
03
Giving the Gift of Ganja on the Down-Low Just Got Easier
Posted in: UncategorizedFrom the brand that packaged cannabis like top-shelf liquor for the 2023 holidays comes a new–even more covert–way to give the gift of ganja. Vivid, which has a devoted fan following among Missouri cannaseurs, has launched limited-edition containers modeled after bottles of wine and video game controllers. Opening these Trojan horses reveals the real present:…
Aug
02
High From California: Cannabis at the State Fair Breaks New Ground for Weed Industry
Posted in: UncategorizedMore than 100,000 people visited a first-of-its-kind pop-up shopping area and on-site consumption lounge at the recent California State Fair, breaking new mainstream ground for the cannabis industry and setting a trend that could spread across the country. The family-friendly festival, in its 170th year–featuring carnival rides, rock concerts, fried snacks and sweltering weather–was the…
Jun
18
McCann PSA Makes a Cameo in Historic Weed Pardons in Maryland
Posted in: UncategorizedAs the U.S. appears poised to remove cannabis from the most restrictive class of drugs–opening up significantly more marketing potential for the category–the governor of Maryland signed a sweeping pardon for 175,000 residents convicted of minor weed offenses. The move, announced on Monday, comes amid heightened attention in a presidential election year and a sea…
Jun
18
McCann PSA Makes a Cameo in Historic Weed Pardons in Maryland
Posted in: UncategorizedAs the U.S. appears poised to remove cannabis from the most restrictive class of drugs–opening up significantly more marketing potential for the category–the governor of Maryland signed a sweeping pardon for 175,000 residents convicted of minor weed offenses. The move, announced on Monday, comes amid heightened attention in a presidential election year and a sea…
Jun
18
McCann PSA Makes a Cameo in Historic Weed Pardons in Maryland
Posted in: UncategorizedAs the U.S. appears poised to remove cannabis from the most restrictive class of drugs–opening up significantly more marketing potential for the category–the governor of Maryland signed a sweeping pardon for 175,000 residents convicted of minor weed offenses. The move, announced on Monday, comes amid heightened attention in a presidential election year and a sea…
Jun
18
McCann PSA Makes a Cameo in Historic Weed Pardons in Maryland
Posted in: UncategorizedAs the U.S. appears poised to remove cannabis from the most restrictive class of drugs–opening up significantly more marketing potential for the category–the governor of Maryland signed a sweeping pardon for 175,000 residents convicted of minor weed offenses. The move, announced on Monday, comes amid heightened attention in a presidential election year and a sea…
Apr
18
How Brands and Cannabis Companies Are Maximizing Their Joint Efforts for 420 Marketing
Posted in: UncategorizedTipsy Scoop serves up sweet treats like spiked mint chip and vanilla bean bourbon that are meant to deliver a pleasant, light buzz similar to a dessert cocktail. But for years now, fans of the New York-based chain have been yearning for something that hits, well, a bit differently. Through a first-time collaboration with a…
Apr
11
Cannabis Brand Breaks Ground With Sponsorship of Boston Concert Halls
Posted in: UncategorizedMassachusetts-based cannabis conglomerate MariMed has broken ground in its home state–and for the industry broadly–by inking a deal as the exclusive weed sponsor at two popular Boston music venues. The alliance kicks off within one week and spans the 2024 calendar year, weaving MariMed product messages into the live experience at MGM Music Hall at…
Feb
27
Small Businesses Help Promote the Weed Shop Next Door in ‘Legal-ish’ Campaign
Posted in: UncategorizedFor the dopest mani-pedi in town, head over to Nu Nail where the designs are “anything but half baked.” And if you’re looking for something a little more cerebral, try Cliffside Books for “high-quality inspiration” while pondering existential questions like: what came first, the flower or the seed? Ads for these Toronto-based businesses–slightly cheesy and…
Jan
29
Brand Drops THC-Laced Wing Sauce Just in Time for Super Bowl Parties
Posted in: UncategorizedChicago-based cannabis conglomerate Cresco Labs, partnering with a popular sports bar, is launching a THC-infused buffalo wing sauce just in time for Super Bowl gatherings. With the limited-run product, the company’s goal is to participate in the annual sports event–which has turned into an all-American holiday–like any other consumer packaged goods brand. While there’s no…
Dec
16
Top 10 Cannabis Marketing Campaigns of 2023
Posted in: UncategorizedWhen there’s good news and bad news, tradition says you start with the positive, so here goes: 40 U.S. states are now part of the legal green rush–with conservative-leaning, Republican-led Ohio recently approving recreational cannabis sales–and a record 70% of the American public supports legalizing weed. Meantime, the federal Department of Health and Human Services…
Nov
22
The Gift of Ganja: Brand Positions Cannabis Like Top-Shelf Booze
Posted in: UncategorizedAs far as holiday traditions go, people have been giving weed to each other since long before the plant was legal across 40 U.S. states. As likely as not, though, those particular gift exchanges have happened outside the confines of Thanksgiving dinners or white elephant parties. But in 2023, isn’t it time for this clandestine…
Nov
10
Ohio’s Legalization Vote Pumps the Cannabis Industry for the Holidays
Posted in: UncategorizedRepublican-led and conservative-leaning Ohio has become the 24th U.S. state to legalize cannabis for recreational sales, with voters there overwhelmingly approving a ballot measure on Tuesday. The election result, which could pump as much as $4 billion into the state within a few years per MJBizDaily, comes as a newly released Gallup poll found that…
Nov
06
Vegas Dispensary Sets Up ‘Relief Fund’ for Locals Stressed by F1 Race
Posted in: UncategorizedResidents of Las Vegas don’t mean to sound ungrateful, but some of their lives have been mightily disrupted in the run-up to the Heineken Silver Formula 1 Grand Prix, the brandstravaganza that’s expected to shower as much as $1.3 billion onto the local economy. Perhaps no group has suffered more than workers in and around…
Nov
01
Magnolia Bakery Makes First Foray Into Weed World With Edibles Collab
Posted in: UncategorizedIn a match made in stoner heaven, Magnolia Bakery and Green Thumb Industries are collaborating on cannabis-infused chocolate bars based on the famous pastry shop’s banana pudding and red velvet cake. The partnership continues the popular confectionery’s deep dive into categories outside its own sweet treats while marking its first-ever foray into the weed world….
Oct
26
Give the Devil His Due: 5 Lessons Learned from a Spooky Season Weed Campaign
Posted in: UncategorizedLong before Reefer Madness became a staple on the midnight movie circuit, it was whipping up hysteria about marijuana use–which, according to the weedsploitation flick, led to addiction, violence, insanity and suicide. While the short film from 1936 takes its rightful place as a camp classic these days, some of its myths and misinformation still…
Oct
05
X (Twitter) Plans to Relax Rules for Cannabis Ads, Again
Posted in: UncategorizedFor the second time this year, the social network X (formerly Twitter) plans to relax its advertising rules for cannabis companies. Though details were scant, the sneak peek at the new policy came at the recent Benzinga Cannabis Capital Conference, with X’s sales and partnership executive Alexa Alianiello saying that feedback from the industry spurred…
Sep
11
Cresco Labs Breaks Ground as First THC Brand to Advertise on Spotify
Posted in: UncategorizedIllinois-based Cresco Labs, a multistate cannabis conglomerate, has become the first company in the industry to place advertising on Spotify. The deal–which includes programmatic buys, in-app digital banners, native and connected TV ads–potentially opens the door for other weed brands searching for mainstream marketing avenues in a tightly regulated environment. Audio streaming services represent “a…
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