Giving the Gift of Ganja on the Down-Low Just Got Easier

From the brand that packaged cannabis like top-shelf liquor for the 2023 holidays comes a new–even more covert–way to give the gift of ganja. Vivid, which has a devoted fan following among Missouri cannaseurs, has launched limited-edition containers modeled after bottles of wine and video game controllers. Opening these Trojan horses reveals the real present:…

High From California: Cannabis at the State Fair Breaks New Ground for Weed Industry

More than 100,000 people visited a first-of-its-kind pop-up shopping area and on-site consumption lounge at the recent California State Fair, breaking new mainstream ground for the cannabis industry and setting a trend that could spread across the country. The family-friendly festival, in its 170th year–featuring carnival rides, rock concerts, fried snacks and sweltering weather–was the…

McCann PSA Makes a Cameo in Historic Weed Pardons in Maryland

As the U.S. appears poised to remove cannabis from the most restrictive class of drugs–opening up significantly more marketing potential for the category–the governor of Maryland signed a sweeping pardon for 175,000 residents convicted of minor weed offenses. The move, announced on Monday, comes amid heightened attention in a presidential election year and a sea…

McCann PSA Makes a Cameo in Historic Weed Pardons in Maryland

As the U.S. appears poised to remove cannabis from the most restrictive class of drugs–opening up significantly more marketing potential for the category–the governor of Maryland signed a sweeping pardon for 175,000 residents convicted of minor weed offenses. The move, announced on Monday, comes amid heightened attention in a presidential election year and a sea…

McCann PSA Makes a Cameo in Historic Weed Pardons in Maryland

As the U.S. appears poised to remove cannabis from the most restrictive class of drugs–opening up significantly more marketing potential for the category–the governor of Maryland signed a sweeping pardon for 175,000 residents convicted of minor weed offenses. The move, announced on Monday, comes amid heightened attention in a presidential election year and a sea…

McCann PSA Makes a Cameo in Historic Weed Pardons in Maryland

As the U.S. appears poised to remove cannabis from the most restrictive class of drugs–opening up significantly more marketing potential for the category–the governor of Maryland signed a sweeping pardon for 175,000 residents convicted of minor weed offenses. The move, announced on Monday, comes amid heightened attention in a presidential election year and a sea…

How Brands and Cannabis Companies Are Maximizing Their Joint Efforts for 420 Marketing

Tipsy Scoop serves up sweet treats like spiked mint chip and vanilla bean bourbon that are meant to deliver a pleasant, light buzz similar to a dessert cocktail. But for years now, fans of the New York-based chain have been yearning for something that hits, well, a bit differently. Through a first-time collaboration with a…

Cannabis Brand Breaks Ground With Sponsorship of Boston Concert Halls

Massachusetts-based cannabis conglomerate MariMed has broken ground in its home state–and for the industry broadly–by inking a deal as the exclusive weed sponsor at two popular Boston music venues. The alliance kicks off within one week and spans the 2024 calendar year, weaving MariMed product messages into the live experience at MGM Music Hall at…

Small Businesses Help Promote the Weed Shop Next Door in ‘Legal-ish’ Campaign

For the dopest mani-pedi in town, head over to Nu Nail where the designs are “anything but half baked.” And if you’re looking for something a little more cerebral, try Cliffside Books for “high-quality inspiration” while pondering existential questions like: what came first, the flower or the seed? Ads for these Toronto-based businesses–slightly cheesy and…

Brand Drops THC-Laced Wing Sauce Just in Time for Super Bowl Parties

Chicago-based cannabis conglomerate Cresco Labs, partnering with a popular sports bar, is launching a THC-infused buffalo wing sauce just in time for Super Bowl gatherings. With the limited-run product, the company’s goal is to participate in the annual sports event–which has turned into an all-American holiday–like any other consumer packaged goods brand. While there’s no…

Top 10 Cannabis Marketing Campaigns of 2023

When there’s good news and bad news, tradition says you start with the positive, so here goes: 40 U.S. states are now part of the legal green rush–with conservative-leaning, Republican-led Ohio recently approving recreational cannabis sales–and a record 70% of the American public supports legalizing weed. Meantime, the federal Department of Health and Human Services…

The Gift of Ganja: Brand Positions Cannabis Like Top-Shelf Booze

As far as holiday traditions go, people have been giving weed to each other since long before the plant was legal across 40 U.S. states. As likely as not, though, those particular gift exchanges have happened outside the confines of Thanksgiving dinners or white elephant parties. But in 2023, isn’t it time for this clandestine…

Ohio’s Legalization Vote Pumps the Cannabis Industry for the Holidays

Republican-led and conservative-leaning Ohio has become the 24th U.S. state to legalize cannabis for recreational sales, with voters there overwhelmingly approving a ballot measure on Tuesday. The election result, which could pump as much as $4 billion into the state within a few years per MJBizDaily, comes as a newly released Gallup poll found that…

Vegas Dispensary Sets Up ‘Relief Fund’ for Locals Stressed by F1 Race

Residents of Las Vegas don’t mean to sound ungrateful, but some of their lives have been mightily disrupted in the run-up to the Heineken Silver Formula 1 Grand Prix, the brandstravaganza that’s expected to shower as much as $1.3 billion onto the local economy. Perhaps no group has suffered more than workers in and around…

Magnolia Bakery Makes First Foray Into Weed World With Edibles Collab

In a match made in stoner heaven, Magnolia Bakery and Green Thumb Industries are collaborating on cannabis-infused chocolate bars based on the famous pastry shop’s banana pudding and red velvet cake. The partnership continues the popular confectionery’s deep dive into categories outside its own sweet treats while marking its first-ever foray into the weed world….

Give the Devil His Due: 5 Lessons Learned from a Spooky Season Weed Campaign

Long before Reefer Madness became a staple on the midnight movie circuit, it was whipping up hysteria about marijuana use–which, according to the weedsploitation flick, led to addiction, violence, insanity and suicide. While the short film from 1936 takes its rightful place as a camp classic these days, some of its myths and misinformation still…

X (Twitter) Plans to Relax Rules for Cannabis Ads, Again

For the second time this year, the social network X (formerly Twitter) plans to relax its advertising rules for cannabis companies. Though details were scant, the sneak peek at the new policy came at the recent Benzinga Cannabis Capital Conference, with X’s sales and partnership executive Alexa Alianiello saying that feedback from the industry spurred…

Cresco Labs Breaks Ground as First THC Brand to Advertise on Spotify

Illinois-based Cresco Labs, a multistate cannabis conglomerate, has become the first company in the industry to place advertising on Spotify. The deal–which includes programmatic buys, in-app digital banners, native and connected TV ads–potentially opens the door for other weed brands searching for mainstream marketing avenues in a tightly regulated environment. Audio streaming services represent “a…

Rejected Cannabis TV Ad Calls Attention to Opioid Crisis With Big Pharma Parody

As a patient suffering from pain, you can potentially get a prescription for Vicodin, OxyContin, Percocet or another opioid during a doctor visit, with physicians in the U.S. writing 143 million such orders in 2020, according to the Centers for Disease Control and Prevention. But rarely, if ever, would cannabis be mentioned as an alternative…

The Freak Brothers and Weedmaps Fire Up a Collaboration to Reach New Fans

A trio of Woodstock-era stoners smoke the dankest, most magical strain on the planet, take a 50-year nap and Rip Van Winkle into current-day San Francisco. Along with adjusting to their new normal, post-Summer of Love, these dudes will need to restock. That’s where Weedmaps comes in, with the cannabis marketplace showing up as the…