Don’t Panic London Launches ‘Most Shocking Second a Day’ Sequel

Back in March of 2014, creative agency Don’t Panic London launched “Most Shocking Second a Day” to promote Save the Children UK’s initiative supporting child refugees in Syria. That spot, which imagined a similar conflict in the U.K. would look like through the perspective of a London child caught in the middle of the conflict, received quite a bit of attention, racking up some 53 million views. Since then, of course, the Syrian refugee crisis has become a more prominent news story, particularly in Europe.

The agency’s new effort, “Still The Most Shocking Second a Day” continues the story of the girl from the original, Lily, with the same actress reprising the role. In the follow-up, directed by Stink’s Tom Green, Lily flees the U.K. as a refugee. The spot follows her story as she faces a series of struggles from having to part with her mother to narrowly avoiding drowning to facing harassment once she arrives in her new country, echoing the kind of hate and xenophobia such refugees have faced in Europe.

The issues faced by Lily in the spot were inspired by the real stories of Syrian child refugees helped by Save the Children. Like its predecessor, it’s a harrowing look at what life is like for child refugees, made all the more difficult by the knowledge that what appears onscreen is only a glimpse at the unimaginable difficulties they face.

“This video captures the terrible experiences of thousands of children every day, many undertaking horrific journeys that no one should ever have to endure,” Carolyn Miles, president and CEO of Save the Children, told Adweek. “We wanted to bring home the reality of what it’s like for those children, to capture the public’s attention.”

“This is a generation of children who have lost everything—their home, their education, their family and in some cases their lives,” she added. “Save the Children is calling for more support for children fleeing these conflict zones. We want a new deal for refugees, to ensure every child gets an education, protection and a fair start in life.”

MUH-TAY-ZIK | HOF-FER Goes ‘Farm to Vagina’ to Promote Netflix’s Grace and Frankie

We’re not sure quite what to make of MUH-TAY-ZIK | HOF-FER’s spot promoting season two of Netflix’s original series Grace and Frankie with a reference to what some quick Googling reveals to be the show’s running yam lube joke (we’ve never seen it).

Ostensibly an ad for “farm to vagina” yam lube, the spot opens with a voiceover proclaiming “I am a thunderstorm after years of drought” as an old woman dances onscreen, followed by a whispered “yam lube.” The product in question is character Frankie Bergstein’s (a hippie art teacher played by Lily Tomlin) all natural lubricant and the spot finally nods to the character (and the show, via a hashtag) at its conclusion.

For fans of the show, it serves as a reminder that season two is now available for streaming (in a way they aren’t likely to forget). For viewers who haven’t seen the show, meanwhile, it’s certainly an attention-grabber…and sort of a bizarre point of entry. Not having seen the show, we can’t really say if the humor of the ad fits its tone, but we do see how it could inspire curious (in a “WTF was that?” kind of way) viewers to watch at least one episode or two.

And a fake ad for a fictional product from the show (we think?) is kind of a clever idea. It follows MUH-TAY-ZIK | HOF-FER’s recent effort for Method, which saw the agency staging some quite memorable messes.

Chandelier Creative Mixes It Up with ‘Never Basic’ for Old Navy

Chandelier Creative changes the formula a bit in its latest campaign for Old Navy.

Following a holiday campaign starring Portlandia duo Carrie Brownstein and Fred Armisen, the new effort features a larger ensemble than previous campaigns starring Julia Louis Dreyfus and Amy Poehler, an approach hinted at in November’s “Snoopin’ Around” spot. Silicon Valley’s Kumail Nanjiani, who appeared in that spot alongside Dreyfus and Snoop Dogg, is back, joined by current and former SNL cast members Cecily Strong, Jay Pharoah and Nasim Pedrad.

All four appear in the 60-second spot promoting the brand’s #NeverBasic tees, in which Nanjiani explains what he looks for in a t-shirt: “right sleeve, left sleeve, neck hole.” They play a variety of fairly stereotypical characters (think California surfer, burned-out hippie, etc.) who all appreciate a line of shirts for which “basic” is a fairly accurate description.

We appreciate the agency changing things up, though the spot above tries very hard to cram as much as possible into its 60 seconds. (We do also appreciate the t-shirt specifications we have in common with Nanjiani.)

There’s also a 30-second version of the ad and some 15-second improv spots, each exploring one of the characters.

CREDITS

Client: Old Navy
Agency: Chandelier Creative
Creative Director: Lena Kuffner
Creative Director: Richard Christiansen
Executive Producer: Sara Fisher
Account Director: Eileen Eastburn
Senior Account Manager: Olivia Kaufman
Producer: Gulshan Jaffery
Production Coordinator: Camilla Rothenberg
Production Company: Prettybird
Director: Matt Piedmont
Executive Producers: Ali Brown
Director of Photography: Giles Dunning
Editorial: Cut + Run
Editor: Jay Nelson
Executive Producer: Amburr Farls
Telecine: Color Collective
Colorist: Alex Bickel
Executive Producer: Claudia Guevara
Audio Post: Sonic Union
Mixer: Mike Marinelli
Finishing: MPC NY
Executive Producer: Camila De Biaggi
Finishing Producer: Matthew Loranger

Battery Dicks Around in New Phallic Mike’s Harder Campaign

Following a decision by the alcopop brand Mike’s to concentrate exclusively on digital advertisingindependent Los Angeles agency Battery launched a digital campaign introducing its new line of higher ABV offerings, Mike’s Harder, with some good old-fashioned juvenile penis humor.

In the 30-second “Speech,” for example, said schpiel is delivered by a blonde woman, who opens the spot with the suggestively-delivered, “Have things gotten soft? Ask your grocer about Mike’s Harder,” before almost dropping a can of the malt beverage and suggesting that it “might take two hands.” In the background, two men pitch a tent (literally). As the ad goes on, the woman continues the speech as one man wrestles with a watering hose and another sits on a pool noodle.

The phallic references, clearly, are not subtle, which is kind of the point. The sophomoric humor targets the kind of millenial men who were probably already cracking jokes about the Mike’s Hard name. Presumably the brand is assuming that the new line will appeal primarily to young men looking for a cheap buzz.

The exclusionary approach, however, may turn off others (and we’re pretty sure both guys and girls drink alcopop) from the main Mike’s Hard Lemonade brand. We’re also not sure we buy the assumption that women would automatically shy away from the higher ABV offering, or that there wasn’t a way to appeal to the stated core audience that has less potential to alienate other viewers. We’re certainly not averse to dick jokes, but the spots could have worked a little harder, haha, on the delivery.

At any rate, the approach extends to a series of 15-second spots, with clay pottery and a man kneading bread standing in for the phallic references. One of the spots makes reference to a certain highly-advertised drug, stating that you should seek medical attention if your Mike’s Harder lasts longer than four hours.

As with many questionable advertising ideas, the approach seems to have originated with the client.

“The client wants to own it,” Battery CCO Philip Khosid told Adweek. “So we came up with something to engage the young male audience and be irreverent but still be clever about it with a play on words.”

The campaign will run at least until the end of the summer, possibly longer. “It’s funny and bold,” Mike’s Harder creative director Kevin Brady said of the campaign, which he thinks has staying power, “and it made us laugh out loud.”

Heineken and Publicis Italy Wish You Would Stop Singing ‘Bohemian Rhapsody’ Already

Queen was a pretty good band and this is an EOD Friday post.

Heineken sponsors a lot of musical events around the world, in case you didn’t know. It’s kind of like Camel cigarettes in targeting the young folks that way, except it’s less cancerous and ethically questionable.

#LiveYourMusic is a new global campaign that involves some challenges for the beer because–as its global brand communication director Anuraag Trikha told Marketing Week–“people come to see the artist and not the brand.”

The first ad in that effort comes to us from Publicis Italy on the 40th(!) anniversary of “Bohemian Rhapsody” and the 24th anniversary of the movie that made it big again. The point of this spot is that everyone loves a good jam and some people get a little too into it.

Yeah, it was a bit long, but you kind of just have to go with it. Here’s an interesting quote from Trikha:

“Music is a very difficult beast for brands and it’s challenging for brands to create salience. … If you don’t put a brand lens on it at all, it becomes just another promotion.

We’ll be doing more experiential activity inside festivals. We are also looking at partnering with festival owners to produce musical experiences that touch all your senses and then use technology to enable that.”

Heineken and Publicis picked this particular song because it’s 40 years old and because “for all these years it’s been the song everyone wished they could sing.” And we like how nobody in the ad even bothered to try singing in key.

The campaign also includes new packaging, bottle designs and the requisite social media push, but the most interesting fact we learned about it is that the neighbors of Publicis’ team in Italy got a little tired of hearing them sing Queen in the shower every day for three months.

It’s still a little more inspired than the one where Doogie Howser tried to sound…Scottish??

Company Name: Publicis Italy
Client: Heineken
Title: The Chorus
Production Company: Partizan Midi Minuit
Media Agency: Starcom
Pr Agency: Edelman

Creative Directors: Bruno Bertelli, Cristiana Boccassini, Marco Venturelli, Luca Cinquepalmi
Associate Creative Directors: Polina Zabrodskaya, Michele Picci
Art Director: Simone Di Laus
Strategic Planners: James Moore, Moritz Goede
International Group Account Director: Lorenza Montorfano
International Account Supervisor: Jana Uhlarikova
International Account Executive: Dalila Salhi
Agency Executive Producer: Silvia Cattaneo
Senior Director Global Heineken Brand: Gianluca di Tondo
Global Heineken Brand Director Communication & Digital: Anuraag Trikha
Heineken Brand Communication Manager Global Marketing: Agnieszka Gorecki
Director: Antoine Bardout-Jaquet
Executive Producer: Robin Accard
Line Producer: Khalid Tahhar
Editor: Bill Smedley
DOP Glynn Speeckaert
MUSIC Bohemian Rhapsody by Queen

360i Creates ‘Adaptoys’ for the Christopher & Dana Reeve Foundation

360i worked with the Christopher & Dana Reeve Foundation and AXIOS on a new campaign called “Adaptoys,” adapting technology to help those with paralysis actively play with children.

A video documenting the venture focuses on Donna Lowich, a grandmother of three young girls who sustained a spinal cord injury over 30 years ago that left her paralyzed from the neck down and former football player Eric Legrand, who became paralyzed when he fractured his C3C4 vertebrae while making a tackle in an October 2010 game. The video shows Lowich able to play with her granddaughters for the first time thanks to a pitching machine which was adapted for voice activation. Legrand, meanwhile, is excited to race RC cars with his nephews thanks to a remote control adapted so that he can use his mouth to drive the car. The video ends with a call for viewers to donate. 

The team hopes to raise $155,000 from the campaign, in order to build 100 of the “Adaptoy” race cars. Eventually, the goal is to give both “Adaptoys” a mass market release, so that they’re available for families living with paralysis.

360i actually approached the Christopher & Dana Reeve Foundation with the idea for the campaign, which it had been developing for a few years. Pierre Lipton, CCO at 360i told Adweek that the cause was a personal one for him, since his father grew up with a similar disability. “I think what the work brings forward is that the physical limitations sometimes become the emotional limitations in making this connection between the family member and the child, and that’s what we’re trying to overcome here,” he said. 

CREDITS

Client: Christopher & Dana Reeve Foundation
Agency: 360i
Technology Company: AXIOS NYC
Production Company: tinygiant
Post-Production: Fluid

360i Credits:
Chief Creative Officer: Pierre Lipton
Group Creative Director: Fabio Seidl
Creative Director: Corel Theuma
Creative Director: James Rogala
VP, Group Account Director: Deborah Korono
Account Supervisor: Maiko Kitagawa
VP, Innovation Technology: Layne Harris
Associate Creative Technologist: Alexis Moses
Senior Innovation Strategist: Fitz Maro
VP, Head of Production: Lucia Grillo
Head of Content Production: Sharon Harte
Senior Content Producer: Lorraine Schaffer
Senior Integrated Producer: Jamie- Leigh Florence
Associate Director of Influencer Marketing: Justin Riviera
Senior Social Publicist: Lauren Minella
Technical Director: Jameson Edwards
Front End Development: James Daly
Quality Assurance Testing: Paulie Srinuan

Axios NYC Credits:
Technical Director: David Yepez
Technical Director: Courtland Premo

tinygiant Credits:
Executive Producer: Veronica Diaferia
Director: Charlie Mysak
Director of Photography: David Vollrath
Producer: Ella Nuortila

Fluid Credits:
Editor: Jim Rubino
Assistant Editor: Dan Nassar
Producer: Meg Hall
Colorist: Shawn King
Audio: David Wolfe

Clemenger BBDO Aligns and Melts Hearts for Pedigree

Clemenger BBDO launched a new campaign for pet food brand Pedigree entitled “Hearts Aligned” which aims to show the connection between dogs and their owners.

The agency conducted an “experiment” monitoring the heart rate of people and their dogs. While it probably doesn’t come as a surprise that pets helped lower heart rates, the more striking thing about the demonstration is how closely aligned the heart rates of dog and human became when they spent time together.

Obviously the small study’s sample size doesn’t prove anything conclusively, but it does speak to the value of pet ownership and the special bond dog owners have with their best friends.

The spot also gives a glimpse into other aspects of these people’s connections with their dogs, as each of the pets have helped their owners significantly in very personal ways. A man named Glenn says his dog “pretty much means everything to him” and helped him through a rough period of depression and anxiety following an injury at work. Alice, meanwhile, who is deaf, appreciates her service dog for cluing her in to her surroundings, as well as the companionship, and a young girl explains how her dog Jake helped her get over the death of her previous dog.

The campaign launched in Australia last month, but the brand is promoting in the states this week for National Pet Week. To promote sharing of the video on social media, Pedigree is donating a dollar to PetRescue for each time the video is share on Facebook with the “#HeartsAligned” hashtag.

While far from the first time a brand such as Pedigree has explored the myriad ways in which pets benefit people, dog lovers can’t get enough of this kind of thing and we’re sure more than a few aligned hearts will be melted by the online ad.

adam&eveDDB Give Historical Figures a Style Makeover for Harvey Nichols

adam&eveDDB launched a funny new campaign for department store Harvey Nichols giving historical figures a style makeover referencing the chain’s news Knightsbridge menswear location in a series of 20-second spots.

“Einstein,” for example, celebrates the man for having a “name synonymous with genius,” redefining modern physics and writing the world’s most famous equation as Beethoven’s “Moonlight Sonata” (come to think of it, the composer could probably use his own style makeover) plays in the background and the camera zooms out to reveal a pair of truly questionable footwear.

“Pity about the sandals,” the voiceover concludes, as “Great men deserve great style” appears onscreen and then  a graphic swaps in a pair of more fashionable kicks.

Another spot applies the approach to Barack Obama, 44th president of the United States, “first African American to hold the office” and wearer of dad jeans.

Other spots apply the approach to William Shakespeare (“dressed like a Christmas bauble”), Boris Johnson (“haircut like a labradoodle”) and Charles Darwin, whose beard we’d actually defend as kind of cool.

CREDITS

Client: Harvey Nichols
Agency: adam&eveDDB
Project name: Great Men
Client: Shadi Halliwell, Group Creative & Marketing Director; Anna Davidson, Head of Marketing
Chief Creative Officer Ben Priest
Executive Creative Directors Ben Tollett, Richard Brim
Art director: Tim Vance
Copywriter: Paul Knott
Head of Design: Alex Fairman
Agency Producer: Amanda Davies
Production Assistants: Nic Akinnibosun & Raluca Anastasiu
Account Management: Paul Billingsley (Business Director), Britt Lippett (Account Director), Katie Gough (Account Manager)
Agency Planner: Michelle Gilson
Media agency: Zenith Optimedia
Media planner: Tim Payne; Becky Dorfman
Animator: Rob Rae @ MOTIONCULT
Post Production: Touch Digital
VO Artist: Joe Dixon @ Sue Terry
Music Supervisor/ Audio post: Factory Studios
Soundtrack name and composer: main track – Moonlight Sonata/ Beethoven. Dance track composed by Si Begg/ Siren

Wongdoody Wants Viewers to ‘See the Lite’ in First Effort for Litehouse

Wongdoody launched its first campaign for employee-owned food company Litehouse since recently winning AOR duties for the brand.

The integrated campaign, “See the Lite,” is built around a 30-second broadcast spot promoting the brand’s line of salad dressings. In the spot, a mother reaches into a pantry to grab a selection of salad dressings as her family sits down to dinner. “Are you going to do the ranch or do you want the green one?” she asks her son, as her daughter squeezes a bottle and releases a gross, gooey pink slime. The ranch doesn’t look much better, as some metallic looking blocks fall out of the bottle and “the green one” releases a noxious looking cloud of dust. “There’s a lot of salad dressing that’s full of…not dressing,” the voiceover says as the family chows down on the less-than-appetizing selections.

This is contrasted with Litehouse, which, unlike those other brands, is found in the produce section, “where real dressing should be.” Wongdoody’s approach highlights the additives and preservatives found in most brands in a way that makes them truly unappealing. It also turns Litehouse being found in the produce section into a selling point, while also letting consumers who might otherwise overlook it know where they can find a bottle. We wonder if the caricature of preservative-laden dressings might go a little too far, however, as viewers might be so disgusted as to tune it out.

60, 30 and 15-second versions of the spot will air online and on broadcast. The campaign, which also includes radio, digital, social media, out-of-home and in-store, as well as an integrated PR effort led by Crafted Communications, focuses on the markets of Baltimore, Philadelphia and Jacksonville, running until July 17. 

“This Litehouse campaign was the perfect opportunity to educate shoppers on an underserved food segment, and show the differences between shelf-stable dressings in the middle of the store and Litehouse’s fresh, quality offerings in the produce section,” said Tracy Wong, chairman and co-founder of Wongdoody. “I think consumers are going to really identify with Litehouse’s mission to provide first-class products.”

Credits:
AGENCY: WONGDOODY
Chairman, ECD: Tracy Wong
CD: Mark “Monkey” Watson
ACD, Copywriter: Jennie Moore
Senior Copywriter: Tim Koehler
Art Director: Patrick Moore
Designer: Candice Nagel
Group Account Director: Megan Meagher
Account Director: Kristie Christensen
Management Supervisor: Katie Brotherton
Senior Account Manager: Scott “Scooter” Churchill
Director of Strategy: Jason Gingold
Market Strategy: Kari Connor
Associate Strategy Director: Lori Hicks
Supervisor, Connection Planning: Audrey Steinberger
Senior Director of Integrated Production: Stacy McCann
Executive Producer: Steph Huske
Interactive Producer: Laura Haithcock
Print Producer: Mich Congdon
Director, Studio: Kenta Hadley
Senior Studio Artist: Scott Engelhardt
Studio Artist: Katie Grantier
Senior Retouch Artist: Charlie Rakatansky
Post Producer: Sabrina Luciani
Editor: Hasalyn Modine
Sr. Motion Graphics Designer: Matt Glenovich
Motion Graphics Designer: Jacob Mrozek

CLIENT: Litehouse
VP, Marketing and Communications: Maria Emmer-Aanes

PRODUCTION PARTNERS
Radical Media LLC
Director: Rosey
Executive Producer: Jim Bouvet
President: Frank Scherma
Head of Production: Cathy Dunn
Producer: Diane Castrup
Production Supervisor: Joan Duff

Clatter & Din
Audio Engineers: Eric Johnson, Sam Gray
Executive Producer: Rachel Komenski

Lightpress
Colorist: Jeff Tillotson
Systems Specialist: Shane Dillon
Producer: Amanda Kay Helmick

Composer
Dan Koch, Milk & Honey Music

Talent
Dad: Rob Ullett
Mom: Nicole Ghastin
Daughtter: Veronica Mason
Son: Taylor Gregory
Voiceover: Eleanor Katz

Area Man Fixates on 5 in David&Goliath’s ‘Forever Five’ for the California Lottery

A man is totally obsessed with the number five in David&Goliath’s latest for the California Lottery, promoting its Power 5’s Scratchers (get the connection?).

Said man wakes up in the morning in an apartment at 555 5th street at exactly 5:55 (yikes), walks to the local coffee shop and orders an Americano with five shots of espresso. We’re guessing he might be a bit jittery after that one. “On the fifth day of the fifth month” (today, as it happens), the guy takes five of his friends “up the five” on a five-day trip whose location is also determined by the number five.

The approach is a bit of a stretch at times (a five dollar Americano, with five shots of espresso, yeah right), but it’s also more fun and memorable than most lotto spots.

And, of course, you’re not supposed to take any of it seriously. It’s revealed near the end of the spot that the man’s obsession from the number stems from having won Power 5’s Scratchers grand prize of $555,555 as we see his winning ticket framed on the wall. The spot manages the transition from “What is this guy’s deal?” to promoting the product in question pretty well, and the reveal is more memorable for being a logical conclusion to the preceding narrative.

Credits:

Client: California Lottery
Chief Consumer Marketing & Advertising: John Koyama
Senior Advertising Manager: Elizabeth Wills
Marketing Specialist: Linda Barton MacDonald
Title: “Forever Five” :60
Agency: David&Goliath
Founder & Chairman: David Angelo
Executive Creative Director: Bobby Pearce
Creative Director/Art Director: Philipp Dietz
Creative Director/Copywriter: James (Jamie) Cohen
Creative Director/Art Director: Basil Cowieson
Creative Director/Copywriter: Greg Buri
Director of Broadcast Production: Paul Albanese
Sr. Broadcast Producer: Katie Lambrecht
Group Acct. Director: Stacia Parseghian
Management Supervisor: Dominique Branham
Account Supervisor: Lindsay Brown
Assistant Account Executive: Ellen Lovov
Director of Business Affairs: Rodney Pizarro, Esq.
Business Affairs Manager: Camara Price
Assoc. Mgr., Business Affairs: Travis Kohler
Creative Manager: CJ Stockton
Project Manager: Mike Antonellis
Hispanic Agency: Casanova Pendrill
Group Account Director: Melanie Cyr
Account Supervisor: Maritza Rodriguez
Senior Broadcast Producer: Eleana Meazzo
Production Company: Park Pictures
Directors: Christian & Patrick
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Justin Pollock
Head of Production: Anne Bobroff
Producer: Valerie Romer
Editorial: Spinach LLC
Editor: Katie Turinski
Assistant Editor: Zaldy Lopez
Editorial Producer: Jonathan Carpio
VFX: Method Studios
VFX Executive Producer: Robert Owens
Lead Flame Artist: Emily Irvine
Music: Ring the Alarm
Music Producer: Jenny Hollowell

ESPN and 72andSunny Remind Us All That Live Sports Are Live

Let’s agree on one quick thing: the phrase “Netflix and chill” needs to be killed deader than Drake GIFs and emoji keyboards. Please alert your clients ASAP.

Now that we’ve established that undeniable fact, here’s the first ad in a new campaign for ESPN by the New York offices of 72andSunny.

The debut spot “Queue” serves to establish a basic fact: unlike whatever streaming service/DVR thing you’re into at the moment, sports are broadcast live as they are happening. They can’t really be paused … and in fact, they are one of the very few remaining reasons why anyone should subscribe to cable aside from 24/7 “news” channels like CNN, hahaha.*

That was a pretty good spin, no? The real-life cutaway and the Steve Kerr throw were a nice touches.

The release promises more spots and creative elements in this vein “pointing out that other fan behaviors such as responding to daily birthday reminders or frequent sharing of food photos via social media can happen anytime” and that real-time sports is a totally different thing.

Let’s address the underlying problem here: Netflix’s much-vaunted algorithm isn’t really very helpful at all. In the case of this blogger, at least, it is far more often a source of frustration than a way to uncover “aha! I really need to watch this right now!” moments.

Note to Netflix: STOP telling us to that we will enjoy Archer and Family Guy, goddammit! Does your algorithm not sense how much we hate the world’s number one shameless hack Seth MacFarlane??

*Also, the ads. Everyone loves to watch ads that they can’t skip. It’s, like, the basis of an entire industry’s business model.

UNION Makes Light of Child Labor in First-Ever Ads for Online Lending Startup Kabbage

Kabbage is a “startup” that “Offers Solution[s] For Democratization Of Working Capital.” To translate for dumbasses like ourselves, that means the company’s product is a tech platform that allows SMBs (small or medium-sized businesses) to more easily get loans when they don’t have lots of money in the bank or rich people supporting them until they can hold their heads above water.

In March, Toronto-based MDC shop UNION won a review to handle creative for this company, and the first campaign launched a few days ago.

Its premise holds that small business owners often go to extraordinary lengths to support their passion projects, and the first spot concerns a situation that has almost certainly occurred at least once in recent history?

Certainly it’s all that simple! WOW!

Next, we can’t figure out why this “widow of an oil tycoon” would marry a startup loser with a cramped office and a personal style stolen from the year 1993, but we wouldn’t want to question the narrative or anything.

His zero money would not be enough to pay for her future plastic surgeries.

The ads will run throughout the U.S. despite being produced in Canada, and there will be some of the usual social media/dashboard banners and “customer emails,” shudder.

UNION partner/ECD Lance Martin had this to say about the project:

“Loans aren’t always the sexiest things to talk about, but for small businesses they are crucial to survival and growth. We thought it would be really funny to exaggerate some of the sacrifices business owners are willing to make to get the funding they need.”

The first one was kind of funny. But all would-be entrepreneurs still have to pay back that “automated lending platform,” and the vast majority of their ideas will fail completely, so…

GS&P, StubHub Join Forces to Save You From Microwave Pizza

Goodby, Silverstein & Partners launched a rebranding effort for StubHub which marks the brand’s first global marketing campaign centered around a 60-second broadcast spot called “Your Ticket Out.” The new work follows March’s news that GS&P would replace the company’s former AOR Duncan/Channon after a review.

The ad shows the anticipation and excitement in the moments before the start of a series of events, including a ballet, a baseball game, a concert and a boxing match. This is contrasted with a man microwaving a slice of pizza (which is sad; he’d be better off eating the slice cold), with the transition coming from the sounding of the bell in the boxing ring and the timer counting down on the microwave.

StubHub, the ad concludes, is “Your ticket out.”

The anthem spots seeks to motivate viewers to spend more time at events, while showcasing the wide variety of such events available at StubHub. It’s a relatable scenario too: who can’t identify with the guy preparing to spend a low key night at home rather than going out?

“The guy in the spot is a guy like any of us,” StubHub CMO Jennifer Betka told Adweek. “It’s talking about the human truth about the effort it takes to get out. It’s about prodding people to say, ‘Why not go out tonight?’”

In addition to the broadcast spot, the rebranding effort also includes a new logo, complete with a broader color palate.

“The wider color palate represents events from an Adele concert to a boxing match, to make sure we’re connecting with audiences across genres,” explained Betka. “It takes us out of the transactional space and builds on the fact that what we bring is more than a ticket. We bring opportunities of a lifetime.”

CREDITS

Client: StubHub
Agency: Goodby Silverstein & Partners
Title of Creative Work: Your Ticket Out

Client
President: Scott Cutler
CMO: Jennifer Betka-Wakeford
Director of Global Brand Studio: Connie Chen
Brand Manager: Devon Nicholson
Senior Integration Marketing Associate: Isabel Sosa
Creative Co-Chairman: Rich Silverstein
Creative Director: Danny Gonzalez
Creative Director: David Suarez
Copywriter: Simon Bruyn
Art Director: Andrew Livingston
Copywriter: Alex Flint
Art Director: Nick Spahr
Copywriter: Steve Nass
Art Director: Nomi Malik

Production
Director of Production: Tod Puckett
Senior Broadcast Producer: Leila Gage

Agency
Music Supervisor: Todd Porter Sr.
Art and Print Producer: Bethanne English

Design
Design Director: Chris Peel
Designer: Kelly Malka

Account Services
Managing Partner: Derek Robson
Worldwide Group Director: John Coyne
Account Director: Melissa Buck
Account Manager: Rosie Breen
Assistant Account Manager: Matt Korman

Brand and Communication Strategy
Director of Communication Strategy: Christine Chen
Director of Communications: Meredith Vellines
Deputy Director of Brand Strategy: James Thorpe
Brand Strategist: Kirstie Maryott
Business Affairs Director of Business Affairs: Judy Ybarra
Business Affairs Manager: Heidi Killeen

Production Companies
Production Company: Reset Content
Director: Martin Werner
Director Of Photography: Rodrigo Prieto
Managing Director: Dave Morrison
Executive Producer: Jeff McDougall and Jen Beitler
Head of Production: Amanda Clune
Line Producer: Timory King

Editorial: WORK
Editor: Rich Orrick
Assistant Editor: Keith Hamm
Executive Producer: Marlo Baird
Producer: Jamie Lynn Perritt
Color: SHED LA
Colorist: Yvan Lucas
Executive Producer: Patrick Ready
Senior Executive Producer: Sue Troyan
Producer: Antonio Hardy
Associate Producer: Karina Slater
Senior Flame Artist: Bill Higgins
3D Lead: Ed Boldero
VFX Supervisor: Matthew Longwell
3D artists: Chris Goodrich, Ziye Liu, Katie Yoon, Mark Wesler, Hassan Taimur Matte
Painter: Gillian George
2D artists: Timothy Crabtree, Steve Gibbons,Kelsey Napier, Ben Smith, Yukiko Ishiwata

Music/ Sound Design/ Mix: Barking Owl
Creative Director/Partner: Kelly Bayett
Producer: Ashley Benton
Sound Designer: Michael Anastasi
Mixer: Morgan Johnson
End Tag Graphics: We Are Royale
Executive Producer: Chris Volckmann
Creative Director: Brien Holman
Animator: Mike Humphrey

 

Droga5 New York Rings All Your Bells in New Chase Campaign

Droga5 New York borrows from Wall Street in its “Introducing The Morning Bell” spot for Chase for Business.

“There are those who are up before the birds, before the sun…” begins the VO at the start of the spot, “yet there’s no celebration when their day begins.” The remainder of the spot could be summed up, more or less, as: “Well, maybe there should be.”

The ad goes on to invite small businesses to submit their own morning bell “for all to hear.”

It’s a pretty simple message, really, but one Droga5 and Chase hopes will resonate (reverberate?) with small business owners everywhere. The brand will pick some of the videos submitted and run them on its Times Square billboard, website and social media channels. A campaign microsite, ChaseMorningBell.com, already shows small businesses such as Seaside Deli & Convenience in Boynton Beach, Florida and Moomers Ice Cream in Traverse City, Michigan ringing their own morning bells.

“People are starting to value the craftsmanship, service and experience a small operator can put in, and this campaign helps celebrate and identify those small businesses in communities,” Justin Ruben, group creative director at Droga5, told Adweek.

“Some of them start at 4 or 5 in the morning, so these stories are inspirational, and they make the small-business community unique,” added Chase for Business CMO Allison Bennett.

CREDITS

Client: Chase for Business
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Group Creative Director: Justin Ruben
Senior Copywriter: Rory McKechnie
Senior Art Director: Paul Meates
Associate Design Director: Devin Croda
Senior Designer: Joseph Dasaro
Senior UX Designer: Annie Ha
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Group Integrated Production Manager: Topher Lorette
Broadcast Producer: Perry Kornblum
Associate Broadcast Producer: Jenna Allchin
Head of Interactive Production: Niklas Lindstrom
Executive Interactive Producer: Tom Longo
Interactive Producer: Andrew Puzzuoli
Head of Art Production: Cliff Lewis
Senior Art Producer: Emily Heller
Senior Print Producer: Alyssa Dolman
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Colm Murphy
Senior Strategist: Nick Maschmeyer
Senior Strategist: Ned Sonnenschein
Head of Communications Strategy: Colleen Leddy
Senior Communications Strategist: Yan Wang
Head of Data Strategy: Andrew Tully
Data Strategy Director: Katty Lein
Data Strategist: Anthony Khaykin
Executive Group Director: Jeff Prince
Account Director: Kristoffer Aldorsson
Account Supervisor: Sharon Byer
Associate Account Manager: Niamh Walsh
Project Manager: Leslie Alexander
Associate Counsel: Sarah Fox
Sr. Integrated Production BA Manager: Denise Klapp
Manager of Talent & Third Party Rights: Dawn Kerr

Client: Chase for Business
Chief Brand Officer: Susan Canavari
Marketing Director, Brand & Advertising: Melissa Webb
Sr. Marketing Manager,  Brand & Advertising: Nick Guerrieri
CMO, Business: Allison Bennett
CMO, Business Banking: Brent Reinhard
Marketing Director: Chad Cowman

Production Company: Snippies
Director: Alex Cullen
DOP: Alex Cullen
Executive Producer: Shelley MacLahlan
Producer: Tom DiCerbo

Editorial: D5 Studios
Editor: Ian Ogden
Studio Coordinator: CJ Trahan

Post Production: D5 Studios
Studio Coordinator: CJ Trahan

Editorial: Rock Paper Scissors
Editor: Dan de Winter
Assistant Editor: Noah Benezra
Producer: Jenny Greenfield

Post Production: Rock Paper Scissors / A52
VFX Producer: Barbara Kontarovich
VFX Artist: Edward Reina
Senior Producer: Jenny Bright
Colorist: Paul Yacono

Music: APM Music
Composer: Benjamin Balcom (Minbal)

Sound: Sonic Union
Mixer: David Papa

Interactive Production Company: Millennium Communications Inc.
CTO/CISO: David Denara
Interactive Creative Director: Chuck Killorin
Internet Application Manager: Jim Conte
Interactive Project Manager: J.J. Gembinski

Photographer: Paul McGeiver
Photographer: Robert Ohman

CP+B Breaks the News to Dad in New Spot for Infiniti

CP+B launched a new spot for Infiniti, positioning the luxury car brand as the option for the young and empowered, as opposed to the old and traditional.

In the spot, a young man sits down for a difficult talk with his (presumably staunchly Republican) father, in his stuffy sitting room. The father, we learn from a series of family photos, is a lifelong BMW driver. His son has apparently just bought an Infiniti and dad is not pleased. BMW is never mentioned by name, but glimpsed in the photos and alluded to when the father says “This isn’t how we raised you” in response to his son’s “I’m sorry if you don’t like it, but it just feels right.” Yikes, things are really heating up in Westchester County…

That the son’s choice of luxury car brand is such a dramatic problem for the two is more than a bit over-the-top (you’d think he just told his dad he quit law school to pursue his dreams of becoming a house DJ or something). But the message is a clear one: Infiniti is not your father’s brand.  So while us peasants may scoff at the idea of the young man’s purchase driving a wedge between him and his father, those actually in the market for the vehicle will get the message, even if the presentation here is a tad overblown. The spot ends somewhat abruptly, which makes us wonder if CP+B has a follow-up in the works, continuing the story with the son somehow making his father see things his way.

Credits:
Client: Infiniti Motor Company Ltd.
Campaign Title: Power of Infiniti
Agency: CP+B
VP/Chief Creative Officer: Ralph Watson
VP/Executive Creative Director: Michael Raso
Creative Director/Art Director: Dave Steinke
Associate Creative Director/Copywriter: Brett Dixon
Art Director: AnneMarie Longtine
Copywriter: Sarah Turner
VP/Associate Director of Content Production: Sloan Schroeder
Integrated Producer: Autumn Hines
Director of Product Strategy: John Frazier
Product Specialist: John Heathfield
Sr. Business Affairs Manager: Lisa Gillies
VP/Group Strategy Director: Jennifer Hruska
Sr. Strategist: Sarah Garman
Strategist: Bethany Lechner
VP/Group Account Director: Kate Frazier
Account Director: Ted Morse
Account Supervisor: Shawn Casey
Production Company: MJZ
Director: Craig Gillespie
DP: Masanobu Takanayagi
President: David Zander
Executive Producer: Emma Wilcockson
Producer: Mark Hall
Editorial: NO6
Editor: Chan Hatcher
Assistant Editor: Randy Baublis
Offline Producer: Amanda Ornelas
VFX/Graphics/Finishing Method
VFX Supervisor: Wensen Ho
Executive Producer: Robert Owens
Producer: Paula S. Jimenez
Color: C03
Sr. Colorist: Stefan Sonnenfeld
Rhubie Jovanov: Executive Producer
Sound/Design Mix: Lime Studios, Santa Monica
Sound Engineer: Mark Meyuhas
Executive Producer: Susie Boyajan
Music: JSM
Executive Producer/Composer: Joel Simon
Composer: Nathan Kil
Infiniti
Director of Marketing Communications & Media: Allyson Witherspoon
Senior Manager Brand Strategy & Marketing Communications: Kathy Roznowski

TBWANEBOKO Gets Musical with ‘McTrax’ for McDonald’s Netherlands

TBWANEBOKO launched a creative take on paper placemat creativity with “McTrax” for McDonald’s Netherlands, with app and tech development by This Page Amsterdam.

The placemat uses conductive ink, the placemat can be connected to a smartphone and transformed into a music production station. After selecting a beat, customers can select synth tones to create their own sounds and there’s even an option to record your own voice to complete the track.

That certainly seems like a lot more fun than crayons and word games.

“The paper of the placemat is what makes this technique so innovative,” TBWA creative technologist Radha Pleijsant and digital design lead Jan Jesse Bakker said in a statement. “The phone merely acts as the speaker and screen, which is easily connected to the placemat via Bluetooth, making the sure you can hear the music on your speakers.”

“This is exactly what McDonald’s is; a place to have fun and experience great moments, for everyone,” added Erwin Dito, director of marketing, communications and consumer insight for McDonald’s Netherlands.

What’s not to like about an interactive placemat?

Credits:
Client: McDonald’s Nederland
Agency: TBWANEBOKO
App and tech development: This Page Amsterdam
Placemat development: Novalia, Londen
Programmed beats: Darius Dante

JWT Worldwide Releases Its Thesis on ‘Female Tribes’

Today in Regrettably Awkward Timing, JWT Worldwide has released the results of its “Female Tribes” insight study to correspond with a two-minute manifesto film celebrating the accomplishments and aspirations of women in various industries worldwide…as well as a website further documenting the effort.

The study, and film, argues: “It’s time to change the conversation, recognizing the value of female capital and understanding that defining women according to their responsibilities is limiting.” That conclusion stems from its recent Women Index study, which found that “58% of women say that role models in TV or film have inspired them to either be more assertive or more ambitious,” and the project aims to facilitate positive portrayals of women.

You’ve probably seen the video as it went live in February, but here it is again.

Elle UK had a sort of down-to-earth explanation of the project as a replacement for #SquadGoals:

As part of the Female Tribes campaign, JWT launched an ongoing global study spanning nine countries, including the UK, the US, Saudi Arabia, Brazil and China. The agency spoke to 4,300 women between the ages of 18-70 and formed a Women’s Index Study (WIS).

Some of the most interesting findings from the WIS were:

– 76% said it had never been a better time to be a woman

– 74% said their work was linked to their sense of self

– 86% said that femininity was a strength and not a weakness

‘Some key findings from the study were that age is not a predictor of life stage,’ explains Rachel Pashley, Group Planning Head of JWT. ‘Women are not just consumers, but wealth creators in their own right and the status of motherhood does not define a woman. These findings mean we need to rethink male and female values in a business setting.’

Also:

“As part of the WIS, the agency also created a set of 20 female tribes – not to be thought of as another set of stereotypical boxes to neatly fit women into, but rather trends of female progress – from teen activists and cultural icons to super athletes.”

So this was an in-depth project, but of course it’s not ALL about doing good. JWT stands to benefit from becoming, in its own words, “the agency with the most insight, knowledge and research about the largest consumer category in the world: women.”

In New York, meanwhile, the shop and its parent company WPP continue to defend former CEO Gustavo Martinez in a discrimination lawsuit filed by global chief communications officer Erin Johnson. We might remind readers that the recently released video of him making a rape joke at a meeting in Miami documents only one of the many incidents mentioned in her suit.

Should the agency’s own defense of this guy’s no longer alleged (in at least one case) behavior change the way we view its manifesto?

W+K Portland ‘Dreams’ in Virtual Reality for Samsung

W+K Portland launched a new spot for the Samsung Galaxy S7 edge, tying the smart phone’s VR capabilities (when combined with the brand’s VR headset) to the power of dreams.

“People love to dream, because dreams are awesome,” begins the voiceover at the opening of the ad, over footage of a young woman falling asleep on the bus and then floating above its opening roof. The spot continues to wax philosophical about dreams: “When we’re young we dream about what we want to be when we’re older,” and “When we grow older we dream about being young again.”

It all gets tied back to the brand with the question, “So if you could experience anything in a dream just by putting a phone on your face, why wouldn’t you get that phone?” The fine print explains that, of course, this requires another device (Samsung Gear) to get those the dream-like VR capabilities.

Always with the conditionals!

Aside from the fine print, it’s an imaginative spot, with cinematic visuals courtesy of production company Smuggler and director Adam Berg. The fact that Samsung is using the phone’s VR capabilities when combined with Samsung Gear as a selling point is perhaps a hint at the direction the company’s advertising will move in the future.

The spot itself might mark a new direction of sorts for the brand, but it’s also probably the last from creative director Jason Bagley, who recently left W+K to join Deutsch’s Los Angeles office as a CCO.

Credits:
Credits:
Agency: Wieden & Kennedy
Creative Director: Jason Bagley
Creative Director: Craig Allen
Art Director: Brandon Mugar
Copy Writer: Derek Szynal
Executive Producer: Erika Madison
Producer: Kevin Diller

Production Company: Smuggler
Director: Adam Berg
Executive Producers: Patrick Milling Smith, Brian Carmody, Drew Santarsiero
Head of Production: Andrew Colon
Line Producer: John Bick
Director of Photography: Joost Van Gelder

Edit: Cosmo Street
Editor: Paul Hardcastle
Executive Producer: Yvette Sears
Producer: Marie Mangahas

VFX: MPC
Executive Producer:Mike Wigart
VFX Supervisor: Paul O’Shea
VFX Supervisor:Zach Trucker

DDB New York Knows You Hate Time Warner Cable, Promises They’ve Changed

DDB New York launched a new campaign for Time Warner Cable, entitled “Changing for Good.” It’s the agency’s first work for the client since winning creative duties in February, following a review in which twelve-year incumbent Ogilvy & Mather did not defend.

The campaign addresses the fact that the cable company has had a few issues with customer service in the past.

It was, after all, named the most unpopular company in the country in University of Michigan’s American Consumer Satisfaction Index in December of 2014. Time Warner Cable promises they’re doing better in the new campaign and that you can too (whoever you might be).

In “Motivational Speaker” a Gary Vee type thought leader gets perhaps a bit too carried away with the message while referencing the brand’s 1-hour arrival windows and technician tracking. 

Another spot, “Elephant,” sees a misbehaving young boy receiving the message from a stuffed animal while drawing on the walls.

It’s a bit odd that he understands the reference so well, and also that he has a celery stalk in his pocket. We’re a bit concerned that the boy seems to have been left alone to scribble, that he’s taking orders from a stuffed elephant and that he carries vegetables around despite not having a real taste for them.

This might make him a future serial killer, but we’re probably reading way too much into it.

A third spot sees an airline baggage handler have a change of heart upon realizing that Time Warner Cable now streams all content to a wide variety of devices!

Time will tell whether the “Hey, we used to suck but we’re better now” message resonates with audiences and customers, but at least one person found the company’s honesty refreshing.

“It’s so great to work with a client brave enough to talk about change in such [an] honest way,” DDB New York CCO Icaro Doria told Adweek.

GS&P, Cisco Agree That ‘There’s Never Been a Better Time’

Goodby Silverstein & Partners launched a new campaign for Cisco entitled “There’s Never Been a Better Time.” It’s the first such work under new CMO Karen Walker.

The campaign celebrates the empowerment of technology to help people through difficult situations, such as refugees communicating with loved ones to let them know they’re okay in the 60-second anthem ad “People in Crisis.” Of course, the technology in question comes from Cisco.

The spot shows speech bubbles rising from refugee tents at various refugee camps, with family and loved ones sending messages like “”Yes, he made it too” and “We’re all here together.” It concludes with a look at the Cisco Emergency Communications station and the message “There’s never been a better time to connect those in need.”

Another spot, “Dangerous Jobs,” focuses on how Cisco systems power self-driving trucks for copper mining. A third-generation copper miner remarks how “Back then we’d drive straight in to those blast sites…but now, our trucks drive themselves.” It concludes with the line, “There’s never been a better time to make dangerous jobs safer.”

The campaign launches today, with broadcast spots running during the NBA Playoffs and across Turner Network Television channels. Supporting the broadcast efforts in the global campaign are OOH and print ads (see below), an online media buy targeting business and tech sites, a website redesign, employee engagement and a partner joint marketing strategy.

“No matter how ambitious your dreams or how impossible the problems you’re trying to solve, the technology already exists to make it happen,” GS&P creative director Will Elliott told Adweek. ” ‘There’s Never Been a Better Time’ celebrates how empowered we are today by technology. The message is an optimistic rallying cry to do something amazing right now.”
cisco-1cisco-3

Credits:

Client: Cisco

Agency: Goodby Silverstein & Partners
Title of Creative Work: There’s Never Been A Better Time

Creative
Co-Chairmen: Rich Silverstein
Creative Directors: Will Elliot, Patrick Knowlton
Associate Creative Director: Felipe Lima
Art Directors: Maggie Bradshaw, Jeff Limon
Copywriters: Jonathan Pelleg, Alex Maleski, Jacob Baas
Executive Digital Artist: Jessica Pettigrew

Production
Director of Production: Tod Puckett
Executive Broadcast Producer: Hilary Coate
Broadcast Producers: Timothy Plain, Tess Kenner, John Riddle
Sr. Art and Print Producer: Alisa Latvala
Executive Interactive Producer: Danaa Zellers

Account Services
Group Account Director: John Coyne
Account Director: Tanin Blumberg
Project Integration Director: Liz Clark
Account Managers: Chris Nilsen, Bryan Wilson, Sam Thayer
Assistant Account Managers: Reesa Kashuk, Cameron Yates
Account Coordinator: Caitlin Kinney

Brand and Communication Strategy
Brand Strategy Director: Graham North
Brand Strategist: Marisa Perazzelli
Jr. Brand Strategist: Nora Allibhai
Community Strategy Deputy Director: Dong Kim
Communication Strategy Director: Nicole Richards
Director of Communications: Meredith Vellines

Business Affairs
Director of Business Affairs: Judy Ybarra
Business Affairs Manager: Anna Diokno

Production Companies

“People in Crisis”
Editorial/Post/Visual FX Company: Imaginary Forces
Creative Director: Michelle Dougherty
Lead Editor: Danielle White
Editor: Jess Ledoux
Flame Artist: Rod Basham
Art Director/Animator: Dan Meehan
Designer/Lead Animator: Timothy Williams
Designer/Animators: Carlos Enciso, Jay Kim
Animator: Gabriel Perez
Designers: Mariah Hourihan, Wes Yang, Kris Fortin
Design/Animation Intern: Robert Harrison
Executive Producer: Ben Apley
Head of Production: Tina Starkweather
Producers: Fayna Sanchez, Will Arnold
Coordinators: Rachel Cohn, Krista Templeton
PA: Kaitlyn Finn
Footage sourcing and licensing Company: Stalkr
Footage sourcing and licensing Producers: Aaron Priest, Ellen Callet
Color Correction Company: Apache
Sr. Colorist: Shane Reed
Color Correction Executive Producer: LaRue Anderson
Music & Sound Design Company: Yessian
Composer: Chris Plansker
Sound Designer: Mike Baluha
Music & Sound Design Executive Creative Director: Andy Grush
Music & Sound Design Executive Producer: David Gold
Audio Mixing Company: Lime Studios
Audio Mixer: Rohan Young
Audio Assistant: Ben Tomastik
Audio Executive Producer: Susie Boyajan

“Right Now”
Editorial and Finishing Company: Beast Editorial San Francisco
Executive Producer:  Jon Ettinger
Producer: Jeff Bielat
Assistant Editor: Seth Andrews
Editor: Adam Schwartz
Colorist/Flame Artist: Matt Trivan
Motion Graphics Artist: Steve McEuen
Animation Company:  1st Ave Machine
Animation Executive Producers: Lisa Villamill, Sam Penfield, Lisanne McDonnald
Animator: Mancel
Music Company: Human
Music Producer: Jonathan Sanford
Mix Company:  One Union
Mix Engineer: Joaby Deal
Mix Executive Producer: Lauren Mask
Mix Producer: Cienna Patmont

“Mining” Portrait Film
Production Company: Lo+Behold
Director: Marcus Ubungen
Director of Photography: Marcus Ubungen
Producer: Vieve Haag
Executive Producer: Peter Trucco
Editorial Company: Beast Editorial
Editor: Doug Walker
Assistant Editor: Joelle Wagner
Editorial Producer: Jeff Bielat
Editorial Executive Producer: Jon Ettinge
Telecine/Finishing Company: Beast Editorial
Colorist: Dave Burghardt
Music: The Elements
Sound Design Company: Beacon Street
Sound Designer: Rommel Molina
Mix Company: One Union
Mixer: Eben Carr
Mix Producer: Cienna Patmont
Mix Executive Producer: Lauren Mask

Cinemagraphs
Production Company: Logan
Executive Creative Director: Alexei Tylevich
Creative Director: Kaan Atilla
VFX Supervisor: Eric DeHaven
Executive Producer: Matthew Winkel
Producer: J.R. Tuason
2D Animators: Zach Kinney, Richard Powell, Fred Raimondi, Grant Cerulo
3D Animator: Kenneth Kurras
3D Modeler: Shamus McGlynn
FX Artist: Warren Heimall, Xray
Production Company: elevel
Executive Post Producer: John Dutton
Sr. Animator: Nathan Shipley

Print
Retoucher: Sam Nordemann
Retoucher: DMAX Imaging
Prepress House: DMAX Imaging