Hasta La Creative!

Here’s a notable ad we didn’t get to last week: W+K Shanghai launched a new 90-second spot for Nike China entitled “The Next Wave” that takes a fresh look at the “Just Do It” tagline.

The spot opens with young boy who handles a soccer ball with some impressive footwork. “You don’t have to do it for the glory,” begins the voiceover as he opens the front door to his school by kicking the ball at it and deftly slides down the railing. As the spot continues, the action quickly but smoothly shifts from athlete to athlete, each offering up a different ending to “You don’t have to do it…” line, from “to be famous” to “the boys” to “for the attention.” At the end of the spot, the action returns to the boy from the beginning, who concludes “All we said was, ‘Just Do It.’”

In between amateur and professional athletes of all kinds are represented, from a group of acrobatic parkour enthusiasts to women playing basketball to a roller hockey squad and an elderly marathon runner.

In the wrong hands, the approach could easily become disorienting and fall apart. Instead W+K Shanghai, Stink Films Shanghai and director Martin Krejci created a captivating spot that injects some new life into the well-worn tagline. Credit the epic scope, perfect pacing, impressive choreography and, of course, some talented athletes. The broadcast spot will be supported by digital and OOH  components. 

“We shot this film in a single-take style, and it took a lot of long shots with very complicated choreography to pull it off,” W+K Shanghai creative director Shaun Sundholm explained to Adweek. “That meant we had everyday athletes playing side by side with famous athletes, balls flying everywhere, people crashing into each other. It was near chaos at times. But in the end, we combined all of their energy into one infectious massive wave of sport.”

“Growing up in China, I was surrounded by people who simply used the English words ‘Just Do It’ as a punch line without knowing what it really means,” added W+K Shangai business director Dino Xu. “It’s great that in this campaign, the provocative voiceover lines help to define what it is, by saying what it isn’t.”

The campaign is the latest attention-grabbing spot from Wieden+Kennedy outside the U.S. market, following on the heels of W+K Tokyo’s “Don’t Know Your Place” earlier this month.

Credits: 
Client: Nike China
Campaign Name: 2016 Nike JDI campaign
Main Anthem: “The Next Wave”
Agency: Wieden + Kennedy Shanghai
Executive Creative Director: Yang Yeo
Creative Director: Terence Leong, Azsa West, Shaun Sundholm
Art Directors: Christian Laniosz, Marc Garreta
Copywriters: TJ Walthall, Liu Wei, Max Pilwat
Director of Integrated Production: Angie Wong
Head of Content: Bernice Wong
Producer: Fang Yuan
Art Producer: Xuan Ong
Planning Director: Paula Bloodworth
Senior Planner: Leon Lin
Digital Strategist: Bill Tang
Business Director: Dino Xu
Associate Account Director: Jim Zhou
Sr. Account Executive: Shawn Kai
Project Manager: Nicole Bee
Business Affairs: Jessica Deng, Kathy Zhan
Senior Designer: Patrick Rockwell
Designers: Wendy Yu, Deer CL
Production Manager: Vic Zhang
Digital Imaging Artist: Changqing Lee
FA Artist: Bin Liu
Campaign Summary Sheet
Production Company: Stink Films Shanghai
Director: Martin Krejci
Director’s Producer: Justine Madero
1st Assistant Director: James Skotchdopole
1st Assistant Director (Local): Hank Zeng
Director of Photography: Dimitri Karakatsanis
CAM A Operator / Gimbal Ninja: Florian Hatwagner
Executive Producer: Desmond Loh
Executive Producer: Brenda Tham
Producer: Juliana Chung
Production Manager: Charles Renard
Production Manager: Evie Yeo
Beijing Line Producer: Xiao Yu
Production Assistant: Haze Zhu
Celebrity Handler/Fixer: Emma Sun
CAM A Focus Puller/1st AC: Albert Wang
Drone operator: Zhang Teng Sen
Q Take: Marcus Peh
Taipei Production Support: Episode Films
Hong Kong Production Support: Spur Link
Beijing & Hong Kong Art Director: Yao Jun
Taiwan Art Director: Daymon Wu
Wardrobe Stylist: Julian Mei
Postproduction: Lost Planet Editorial, L.A.
Editorials: Hank Corwin, Federico Brusilovsky
Post Executive Producer: Gary Ward
Post Producer: Aimee Crook
Assistant Editor: Jason Dopko
VFX Artist/Supervisor: Glenn Teel
Color: The Mill, London
Colorist: Seamus O’Kane
Producer: Dan Kreeger
Campaign Summary Sheet
Music: Barking Owl, L.A.
Composer: Seth Olinsky
Sound Design (L.A.):
Sound Designer: Eugene Gearty
Mixing (L.A.):
Mixer: Chris Jenkins
Audio VO Production: TZ Studio, Shanghai
Producer: Joyce Chen
Engineer: Hu Yuan

San Francisco agency Goodby Silverstein & Partners restructured its agency leadership with Margaret Johnson becoming the first chief creative officer in the agency’s 33 year history.

Managing partner Derek Robson will also become president, effective immediately. Beyond these two promotions, director of account management Brian McPherson and director of new business Leslie Barrett will serve as managing partners with director of brand strategy Bonnie Wan and director of communication strategy Christine Chen also taking on partnership roles.

Don’t worry, founding co-chairmen Jeff Goodby and Rich Silverstein aren’t going anywhere: they will continue to take an active role in organizational efforts.

“We are reinventing our company every day, and these are the people who will formulate the big changes, come up with the big ideas that will keep us not just relevant but game-changing,” Goodby said in a statement. “Our new president, chief creative officer, and new partners will make a difference immediately—and down the line, five and ten years from now.”

Johnson joined GS&P some twenty years ago, following three years as an art director with The Richards Group. She went on to be named an executive creative director and, in 2012, the agency’s first female partner. While with GS&P she has worked with clients including Nike, Nintendo and Frito-Lay and presently works on Sonic, Nest, TD Ameritrade, Häagen-Dazs and Foster Farms. 

“Margaret has grown up at GS&P and has the DNA of the agency in her blood,” Silverstein told Adweek, adding, “She’s fearless and has led us with innovative creative thinking that taps into culture. She’s earned the admiration of our people and our clients, and there is no one else we would want to carry forth our legacy.”

Robson joined GS&P in 2005 following 13 years as a managing director with BBH, and later became a managing partner with the agency. Prior to that he served  in account planner positions with OgilvyOne and Ogilvy & Mather. In his new role he will serve as strategic leader while collaborating with other agency partners.

McPherson has been with GS&P for twenty years and currently leads the Frito-Lay, Adobe and Princess Cruises accounts. Barrett has spent nearly 17 years with the agency, recently leading new business efforts that led GS&P to add StubHub, the Golden State Warriors and GREE to its client roster while expanding its work on Comcast and Frito-Lay.

Wan and Chen will lead communications moving forward, with Wan on the brand side and Chen promoting the agency’s campaigns and “maintain[ing] rigor around how GS&P diagnoses business problems and approaches work.”

Eric Kallman was set to become the future co-leader of GS&P creative upon his ECD promotion last year, but he left to launch his own unit Erich & Kallman after approximately six months. That shop’s first work for Chick-Fil-A debuted last month.

The Garage Team Mazda launched a new online spot celebrating “The Driver In All of Us” for the brand with a look at both professional and amateur racing.

To craft its story about the importance of racing, the agency set up shop in the basement of the ticket stand at Road America and interviewed over one hundred people about their love of racing. Interview subjects ranged from professionals who have dedicated their life to racing to a young racer who feels her interest in the sport has brought her closer to her father. 

The spot centers around the emotional ties people have to racing with little overt branding. Instead the approach relies on tying Mazda to the “Driver in All of Us” philosophy.

At over three minutes long, the spot may be too extensive for its own good; there’s a bit too much here for your average audience to enjoy, although perhaps hardcore racing fans are up for it. As usual, we are not the target audience.

In addition to the spot, the campaign will also include supporting print ads in relevant (driving related) publications.

Credits:
Client: Mazda Motor of America
Campaign: Mazda Motorsports
Project Title: “The Driver in All of Us”
Release Date: August 19, 2016

Advertising Agency: The Garage Team Mazda
Chief Creative Officer: Harvey Marco
Creative Director/Art Director: Melissa Webber
Director of Content Production: Thomas Anderson
Sr. Producer: Jeff Perino
Group Account Director: Darcey O’Byrne
Account Director: Dave Brown
Account Supervisor: Cory Sampson
Planning Director: Ben Chung
Business Affairs Director: Bart Kias
Head of Acct. Management/JMI: Mo Murray

Production Company: Workhouse Creative
Director: Jason Beattie
Director of Photography: Ross Riege
Founder: Keith Rivers
Executive Producer: Eli Martin
Line Producer: Nicholas Langholff

Editorial Company: St. George Post
Editor: Alex Mullen
Music Composer: Reid Willis
Producer: Tara Poynter

Color: St. George Post
Colorist: Riley O’Callaghan
Producer: Tara Poynter

Finishing House: St. George Post
Executive Producer: Eli Martin
Producer: Tara Poynter

Audio Post: Juice Studios
Mixer: Scott Burns
Executive Producer: Dawn Redmann

72andSunny launched the latest in its ongoing anti-smoking campaign for truth, following its February effort “#CATmageddon” with “#Squadless.” The latest effort is based around research showing that smokers earn an average of 20 percent less than non-smokers. Unfortunately, as with its previous effort, 72andSunny takes the information and builds a logical fallacy around it, making the leap from correlation to causation and assuming ignorance on the part of its audience. That’s especially frustrating when such a leap is wholly unnecessary to its larger point that smoking leaves you with less money to hang out with friends (squadless), since, last time we checked, cigarettes were freaking expensive.

Someone decided to have the narrative delivered musically, via a series of what we might call “raps.” The spot opens with a teenage boy sitting next to his grandfather on the couch, delivering the line “I’m stuck with Pee-Pop, who smells like a foot, while my squad’s at the movies, and they’re seeing something good.” Not really a rhyme, but we know the rules are very loose.

Other suffering “squadless” smokers include a girl who climbs a tree to see a concert and a boy who learns Photoshop skills when broke and stuck in his room.

At least “CATmageddon” had cute cats as a saving grace; this time there’s just bad rapping and elementary Photoshop battle skills. We don’t have any statistics on hand, but we’re guessing most teens who light up hang around friends who also smoke. So while the money-sapping effects of smoking may be a good place to start, the larger message is not really landing for us.

In addition to the spot, which will run during Sunday’s MTV Video Music Awards, 72andSunny once again teamed up with some “social influencers,” including Timothy DeLaGhetto, Lele Pons and Brent Rivera. The campaign will also include a 60-second spot featuring a Diplo track, which will also run during the VMAs. 

Now who wants a smoke?

Credits:
Agency: 72andSunny
Chief Creative Officer: Glenn Cole
Executive Creative Director: Matt Murphy
Group Creative Director: Mick DiMaria, Justin Hooper
Creative Director: Allbriton Robbins
Copywriter: Matt Garcia, Reilly Baker, Drew Burton
Strategist: Alexandra Mathieu
Strategy Director: Kasia Molenda
Group Strategy Director: Scott Jensen
CEO: Robin Koval
Chief Marketing Officer: Eric Asche
Executive Producer: Molly McFarland
Designer: Mindy Benner, Natalie Seitz
Brand Manager: Sarah Donze
Brand Coordinator: Marie Simoni
Brand Director: Kristine Soto
Sr. Social Strategist: Luke Yun
Director of Marketing: Jasmin Malone, Mary Dominguez

Production Company: Hungry Man Productions
Producer: Craig Repass
Head of Production: Jacki Sextro
Executive Producer: Kevin Byrne, Dan Duffy, Mino Jarjoura
Director: Dave Laden
Partner: Kevin Byrne

Music And Sound
Executive Producer: Amy Crilly
Composer: Justin Hori
Arranger: Squeak E. Clean Productions, Inc.

Post Production/VFX
Post Production Company: CUT + RUN
Visual Effects: Jogger Studios
Senior Producer: Matt Moran
Producer: Annabelle Dunbar Whittaker, Ben Sposato
Executive Producer: Michelle Eskin, Rhubie Jovanov
Creative Director: David Parker
Colourist: Mike Pethel

Oh hey, remember white rapper and former GS&P account director David Burd, aka Lil Dicky?

He’s back again after replacing some generic models in the most recent Carls Jr. work by 72andSunny and teaming up with Trojan and Colangelo agency to remind us that “condom sex is still cool.”

Two new spots by Colangelo will air during this weekend’s MTV VMAs, which are somehow still every bit as cool as rubbers. (Do people still call them that?)

This dude has a problem: he just can’t keep the ladies away, har har. First, Dicky or David has a relatively new date who is maybe a little too excited about learning the secret behind his amazing ability to rock the mic.

ACTUALLY … that was kind of funny.

In the next spot, we witness the aftermath as Dicky does his version of Woody Allen far too eager to share completely inessential information with his lover.

So the joke here is that Dicky acts all sensible when confronted by a woman unable to think straight in her moment of blinding passion. Is this a stereotype or a reverse stereotype? We don’t really know, our dog woke us up way too early this morning.

There aren’t any credits for this campaign at the moment, nor do we have an answer to the only Dicky question that matters: how much does he regret leaving the advertising industry?!

While last Friday’s “Unlimited Will” spot was the final entry in W+K Portland’s contribution to Nike’s “Unlimited” campaign, it appears the brand had one more final effort in the campaign. Nike worked with production company Dirty Robber (who worked on last month’s “Unlimited Serena Williams“) on “Unlimited Pursuit,” which, to its benefit, doesn’t attempt the meta voiceover approach of its W+K-crafted predecessors.

Instead, the spot relies on the actions of its impressive athletes: Scout Bassett, Simone Biles, Elena Delle Donne, Gabby Douglas, Allyson Felix, Dafne Schippers, Shelly-Ann Fraser-Pryce, English Gardner, Alex Morgan and Serena Williams. Set to Lissie‘s cover of Kid Cudi‘s “Pursuit of Happiness,” the spot documents each of its athletes in training. Needless to say, these women pull of some impressive feats while preparing for competition, with “Pursuit of Happiness” providing appropriate accompaniment and the actions resonating more absent the schticky voiceover gimmick.

It’s the kind of spot that could only really be pulled off at the conclusion of games, as viewers are now familiar with all these athletes and their stories. The spot functions as a reminder of the kind of hard work and determination that got these impressive athletes to where they are, with no need to deliberate on individual narratives.

Its focus on celebrating women athletes is an admirable one, particularly at a time when the different ways in which female and male athletes are covered is under scrutiny. Plus, Biles’ glance after sticking a perfect landing is a pretty ideal way to conclude the campaign.

Credits:
Nike Creative Director: Tad Greenough
Production Company/Agency: Dirty Robber
Exec Prod: Jason Puris
Exec Prod: Chris Uettwiller
Creative director: Martin Desmond Roe & Nick Frew
Post production Company: Coyote Post
Post production supervisor: Carlos Gonzalez
Editor: Celeste Diamos

Y&R New York launched a new campaign for Campbell’s Chunky Soup ahead of the new football season starring NFL players Drew Brees, Odell Beckham Jr., Eddie Lacy, Todd Gurley, Eric Ebron and Kyle Long, entitled “The Everyman All Star League.” 

The campaign takes a look at a sort of reverse fantasy football, where NFL stars draft everyday guys out of Brees’ basement. It’s unclear what kind of metrics the league is based around, but it seems that guys like Mitch Greenwald are in high demand. Greenwald is a welder and volunteer fireman who still finds time to make tiny doll furniture for his daughter. Beckham Jr. announces his pick, much to the chagrin of other league participants who had Greenwald in mind for their own teams.

“In this campaign, we turned the tables on traditional fantasy football and asked NFL superstars to draft everyday guys in Drew Brees’ basement,” explained Campbell’s Chunky soup brand manager Abby Elu. “In a fun and light-hearted way, the campaign celebrates the daily victories the ‘everyman’ tackles on and off the field and highlights how Chunky soup fills up all kinds of people – from a Super Bowl stars to busy parents and loyal neighbors.”

The approach builds off the brand’s past NFL efforts with a slightly new (but still plenty cheesy) spin in the “Everyman All Star League.” Interested parties can head to EverymanLeague.com to create their own player card, be placed on one of the general mangers’ teams and enter for a chance to win Super Bowl LI tickets, NFL-licensed autographed gear and other prizes.

Four additional spots will round out the campaign over the course of the NFL season, running on ESPN and the NFL Network. The ads will continue to explore “The Everyman All Star League” run out of Drew Brees’ basement. 

Weiden + Kennedy continues its full-court press for Nike with W+K New York’s collaboration with Chance the Rapper, “Unlimited Together.”

The spot, essentially a branded music video for Nike promoting Team USA basketball, features the new Chance the Rapper track “We the People,” inspired by the Star Spangled Banner. Shot in black and white, the spot features Chance the Rapper delivering lines from the somewhat somber song, along with shots of Team USA men’s and women’s basketball teams. Both the song and ad act as a call for unity as the teams aim for gold at the 2016 Rio Olympics. 

In addition to the spot, Nike Basketball shot the men’s and women’s teams together for the official Olympics USA Basketball team photo, taken by photographer Danny Clinch. The shot is being promoted across  Nike Basketball’s social channels. Additionally, “We The People” will be available for download on iTunes and SoundCloud beginning tomorrow and will stream on Spotify beginning this Friday. 

Credits:
W+K NEW YORK
Executive Creative Director: Karl Lieberman
Creatives: Caleb Jensen + Jimm Lasser
Project Manager: Kristin Daly
Head of Content Production: Nick Setounski
Producer: Dominic Tunon
Director of Art Production: Deb Rosen
Art Producer: Pietro Clemente
Strategist: Brandon Thornton
Account Team: Jordan Muse + Liz Lindberg
Business Affairs Team: Sara Jagielski + Lindsey Timko + Tana Prosper
Media Team: Karlo Cordova, Branden Bouvia, Chad Muratev
Traffic Team: Sonia Bisono

PHOTOGRAPHY PRODUCTION
Production Company: Urban NYC
Photographer: Danny Clinch
Executive Producer: Miyazu Sato
Production Designer: Tom McMillan @ Bednark Studio

PHOTOGRAPHY RETOUCHING
Retouching Company: 150 Proof
Retouching Manager: Chris McClelland
Retouchers: Jesse Corinella, Kevin Walker
Print Producer: David Niblick

FILM PRODUCTION
Production Company: Doomsday
Director: Hiro Murai
Executive Producer: Danielle Hinde
Line Producer: Jason Colon
Director of Photography: Larkin Seiple
Production Designer: Eric Archer

FILM EDITORIAL
Editorial: Company Parallax
Editor: Luke Lynch
Executive Producer: Graham Zeller
Editorial Assistant: Kyle Gilbertson, Rene Vargas­Madrigal
Colorist: Bossi Baker
Sound Mix: Unbridled Sound
Compositing: Graham Zeller
Clean up artist: Jared Abel
Sound Mix: Unbridled Sound
Projection editing: Luke Lynch, Taylor Ward, Laith Majali

MUSIC
Song: “We The People”
Artist: Chance The Rapper

W+K Portland launched a new spot for the Samsung Galaxy Note 7, starring Christoph Waltz, entitled “Busy, Busy, Busy.”

“Americans, I don’t understand you,” says the Vienna-born actor, who has both Austrian and German citizenship, at the opening of the spot. “Always working, all the time, busy, busy, busy. Now you have this Galaxy Note 7 so you can do even more.”

Waltz takes the place of a multi-tasking mom, man working while on vacation and overachieving student, saying he just doesn’t get it. “You’re never happy just winning something,” he says while running a track event and reading the paper (and setting a world record in the process). “You’re only happy winning everything.”

What has all this gotten Americans, he asks — but by the end of the ad, he’s a convert.

Waltz may initially seem like an odd choice for the patriotic spot, but his take on American stereotypes and his eventual conversion (complete with American flags draped over his house) is entertaining. In fact, it’s hard to imagine anyone else displaying the acting chops to pull it off quite as convincingly.

“What we liked about Christoph is that he’s able to convey the perspective outside the U.S.,” Samsung chief creative officer Jesse Coulter explained to Adweek. “He’s such a great actor that he’s able to take on these relatable characters throughout the ad.”

The spot will make its broadcast debut, appropriately enough, tonight during NBC’s coverage of the Rio 2016 Opening Ceremonies. Samsung’s new device, meanwhile, will make its debut on the 19th of the month, two days before the closing ceremony.

Credits:
Client: Samsung
Agency: W+K Portland
Group Creative Director: Craig Allen
Creative Directors: Brandon Mugar / Tim Roan
Copywriter: Jonathan Marshall
Art Director: Helen Rhodes
Integrated Executive Producer: Erika Madison
Senior Producer: Erin Goodsell
Account Team: Phil Williams / Drew Widell
Executive Creative Directors: Mark Fitzloff/Susan Hoffman
Production
Production Company: Biscuit Filmworks
Director: Noam Murro
Managing Director: Shawn Lacy
Executive Producer: Rick Jarjoura
Producer: Kathy Rhodes
Heads of Production: Mercedes Allen Sarria / Rachel Glaub
Director of Photography: Simon Duggan
Production Designer: Bruce McCloskey
Editorial
Editorial Company: Arcade
Editor: Geoff Hounsell
Managing Partner: Damian Stevens
Executive Producer: Crissy DeSimone
Head of Production: Kirsten Thon-Webb
Senior Producer: Adam Becht
Assistant Editors: Dean Miyahira / Andy Trecki
VFX
VFX Company: The Mill
Executive Producer: Enca Kaul
VFX Producer: Anastasia von Rahl
Creative Directors/Set Supervisors: Robert Sethi / Chris Knight
2D Lead: Chris Knight
3D Lead: Gawain Liddiard
2D Artists: Tim Bird, Ed Black, Krysten Richardson, Joy Tiernan, Don Kim, Yukiko Ishiwata
3D Artists: Blake Sullivan, Jason Monroe, Ed Laag, Itai Muller, Jason Kim, Dave Vander Pol
Production Coordinator: Alana Giordano
Grade
Company: Company 3
Colorist: Siggy Ferstl
Executive Producer: Ashley McKim
Producer: Matt Moran
Music
Music Company: Mutato Muzika
Composer: Mark Mothersbaugh
Engineer: Bradley Denniston
Producer: Natalie P. Montgomery
Mix
Mix: Company Lime
Engineer / Sound Designer: Rohan Young
Executive Producer: Susie Boyajan

With the 2016 Rio Olympics opening today, W+K Portland launched a new spot for Nike as the latest in its “Unlimited” campaign for the brand.

The spot, entitled “Unlimited You” starts out familiarly enough, with a voiceover introducing a baby who will “win a state championship one day.” Things get unusual fairly quickly, however, as the voiceover’s next subject asks, “Who will? Me?” when he hears that he’ll run a marathon. “All of these athletes are terrible now,” he continues, over footage of a father lifting a young toddler to slam dunk a basket, “but they’ll all do great things one day.” Aside from the voiceover interacting with its subjects, this is still a pretty standard message for a sports brand. But things take an unexpected turn when the voiceover’s subjects ambition’s eclipse what he’s comfortable with. While the voiceover keeps trying to wrap things up, athletes keep pushing boundaries.

Directed by The Daniels (Daniel Kwan and Daniel Scheinert), the spot features celebrity athletes including Kevin Durant, Neymar Jr., Mo Farah, Aaron Gordon, Nyjah Huston, Serena Williams and Giancarlo Stanton. Williams and Stanton can be seen swatting tennis balls back and forth at ridiculous speeds with their chosen equipment (racket and baseball bat) as the voiceover asks “What kind of training is that!?” as he’s in the middle of losing composure over the various ridiculous stunts athletes are pulling off.

Clearly the idea is to illustrate the “Unlimited” possibilities of both professional and amateur athletes, with the spot taking the idea to comic extremes. In addition to the full-length online spot (above), “Unlimited You” will also run as a 60-second broadcast spot, debuting during NBC’s coverage of the Rio 2016 Opening Ceremonies tonight. 

Credits:
Client: Nike
Agency: Wieden + Kennedy, Portland, Ore.
Global Creative Directors: Alberto Ponte, Ryan O’Rourke
Interactive Director: Dan Viens
Copywriter: Edward Harrison
Art Director: Susan Land
Global Executive Producer: Matt Hunnicutt
Senior Agency Producer: Ross Plummer
Agency Post Producer: Shelley Eisner
Agency Production Assistant: Emily Knight
Digital Producer: Keith Rice
Art Production: Amy Berriochoa, Krystle Mortimore, Jennifer Spillers
Project Management: Christina Kim
Studio Design Manager: Alicia Kuna
Studio Designer: Edgar Morales
Retoucher: Frazer Goodbody
Motion Production, Design: Tori Herbst, Carlos Enciso
Strategic Planning: Andy Lindblade, Nathan Goldberg, Brandon Thornton, Reid Schilperoort
Media, Communications Planning: Danny Sheniak, John Furnari, Brian Goldstein, Jocelyn Reist
Account Team: Chris Willingham, Alyssa Ramsey, Corey Woodson, Anna Boteva, Carly Williamson
Production Company: Prettybird
Director: The Daniels
Executive Producers: Ali Brown, Suzanne Hargrove
Line Producer: Jonathan Wang
Director of Photography: Larkin Seiple
Production Designer: Mark Snelgrove
Editing Company: Rock Paper Scissors
Editor: Angus Wall
Assistant Editor: Lauren Dellara
Post Producer: Chris Noviello
Executive Post Producer: Helena Lee
Visual Effects, Color: Mill, Los Angeles
2-D Lead Artist: John Leonti
2-D Artists: Brad Scott, Alex Candish, Peter Sidoriak, Rob Winfield, Joseph Zaki, Tommy Smith, Daniel Thurreson, Glyn Tebbutt, Greg VanZyl, Tim Bird, Jake Albers, Sam Evenson, Don Kim, Jake Albers, Adam Lambert
Matte Painting: Andy Wheater, Jie Zhou
Art Support: Dylan Streiff, Gary Marschka
Visual Effects Supervisor: Will Lemmon
Colorists: Greg Reese, Adam Scott
Color Producer: Thatcher Peterson
Music
Artist: FNDTY
Track Title: “Never Die”
Music, Sound, Mix: Lime Studios
Audio Mixers: Rohan Young, Jeff Malen
Audio Assistants: Ben Tomastik, Lisa Mermelstein
Executive Producer: Susie Boyajan