Mega Lingerie Fashion Show in Paris – The Salon de Lingerie International (GALLERY)

(TrendHunter.com) While the Victoria’s Secret fashion shows are a big deal in North America, an even bigger lingerie show makes the Angels look flat. The Salon de Lingerie International isn’t just a single show — it’s a four day even in Paris and it focuses on the next big thing in sexy undies. It has everything fro…

Green Eggs – Mexican Chicken Lays Modern Marvels (VIDEO)

(TrendHunter.com) A chicken named Rabanita from Huecatitla, Mexico, has become a local celebrity after laying green eggs. Rabanita has been in all the local papers, featured on YouTube, and on Televisa TV.

“My children say that God looks favorably on me so that I was given as a prize a chicken that lays green eggs,…

The Pizza Stalker – Domino’s Online Pizza Tracking Service

(TrendHunter.com) The competition between Domino’s and Pizza Hut has taken another twist, as Domino’s has recently introduced an on-line pizza tracking service. Now you will be able to track your fast-food from the moment you place your order.

Domino’s is trying to deal a virtual blow to their rivals with Pizza Tra…

Fashion Rock’n Roll Hotel – The Pavilion in London (GALLERY)

(TrendHunter.com) The 30-room Pavilion Hotel in central London combines fashion and rock and roll.

The hip boutique hotel was founded by brother and sister, Danny and Noshi Karne. Noshi is an interior designer, and Danny is a former fashion model. They decided to create a hotel which brings together all the funky an…

Your Chance to Reinvent Levi’s Jeans – Levi’s Project 501 Design Challenge (GALLERY)

(TrendHunter.com) Not everyone can cut and sew their luck as participants on popular design contests such as “Project Runway,” but now Levi’s has made it possible for both professional designers and designer wannabes to claim their way to fame with the .”

Levi’s lets anyone in the U.S. redesign the 501 jeans and tru…

Scorecards to Help Eco Shoppers – Wal-Mart’s More Sustainable Packaging

(TrendHunter.com) Wal-mart, the world’s largest retail, is reaffirming their commitment toward sustainable packaging by applying a scorecard when the buyers are making a purchasing decision. Is this goodbye to packing peanuts?

Finishing the trial phase in 2007, Wal-mart hopes to not only roll back prices, but roll…

Google Buys Airwaves?

Google’s Wireless Spectrum Quest Is Up In Air As FCC Bids Fall Short

REINHARDT KRAUSE — Investor’s Business Daily , January 31, 2008 Thursday NATIONAL EDITION


It’s close but no cigar for Google in the Federal Communications Commission’s much-anticipated auction of public airwaves, a process that could enable a new wave of wireless devices and services.

Bids for a national bundle of licenses known as “C block” of spectrum in the 700 megahertz range reached $4.29 billion Wednesday, falling short of the FCC’s minimum price of $4.6 billion to trigger “open-access” conditions.

Google has championed rules that would require the winning bidder to open networks built on the spectrum to other service providers, devices and software. Google has said it might put up $4.6 billion itself or more in the auction.

But it’s not clear yet whether the Web search giant has submitted a bid; the FCC is keeping participants’ identities secret until the auction is over.

The C block, which has roughly one-third of the total spectrum up for sale, is the auction’s big prize. Wireless companies covet the 700 MHz spectrum because signals can go long distances and easily penetrate buildings. Those features make the airwaves attractive for wireless Internet services.

The $4.29 billion offer might have come from Google, but Verizon Communications is another likely bidder, observers say.

Both companies may be trying to avoid a bidding war, analysts say.

“The most likely scenario is that Google is bidding against Verizon, that they’ll get to the $4.6 billion threshold, and that Google will then drop out,” said Blair Levin, analyst at Stifel Nicolaus.

That scenario assumes Verizon would ultimately top Google’s bid. Open access rules would be applied even if Verizon wins the C block airwaves with $4.6 billion or more.

“We’ll get there to trigger the open access conditions,” said Paul Glenchur, an analyst at Stanford Group. “Google will have at least half a loaf at that point. Whether they go beyond that (to own spectrum) is a function of a lot of things.”

Google hopes to build a big business sending ads to cell-phone users, as it has done with computer users. But its search services and software have been harder to use on mobile phones because wireless carriers have kept a tight rein on what devices can operate on its networks and what software and features they offer.

Total auction bids reached $11.6 billion as of Wednesday. The FCC has estimated the auction would raise $10 billion to $15 billion.

Bidding remains stalled on another chunk of nationwide airwaves, called the D block, that must be shared by commercial service providers and public safety agencies.

The FCC has received only one bid for the spectrum, $472 million, well short of the FCC’s $1.3 billion minimum.

Startup Frontline Wireless, a likely bidder for the D block airwaves, dropped out of the auction just days before it began on Jan. 24.

Wall Street’s credit crunch hurt Frontline’s ability to raise money, says George Reed-Dellinger, an analyst at research firm Washington Analysis. But the regulatory strings attached to that set of airwaves might also be a factor, he adds.

Under the FCC’s rules, the D-block licensee will be required to build out a nationwide network and give public safety agencies priority use during emergencies.

“There’s been turmoil in the capital markets,” Dellinger said. “But mostly it’s all the conditions that have been put on the licenses. That has reduced interest.”

If no new bids are made for D-block spectrum, the FCC could re-auction the airwaves at lower price and, perhaps, with no open-network requirements.

However, Dellinger says it’s more likely the FCC would negotiate with the existing $472 million bidder, which he says is most likely Verizon or AT&T.

Creating a new public safety network through the spectrum auction has been a goal of Congress.

Congress ordered television station owners to return the 700 MHz airwaves in early 2009 as they move to digital from analog broadcasting.

Kite Ship’s First Trans Atlantic Voyage – SkySail (Update) (VIDEO)

(TrendHunter.com) The very first transatlantic voyage via kite-power by a cargo ship has taken place. Leaving from Hamburg Germany to Guanta, Venezuela. The “SkySail” kite is a massive 160 meters in area which will pull the equally massive 132 meter Multi Purpose Heavy Lift Carrier MS “Beluga SkySails”, acros…

Starbucks Gets a Tummy Tuck – New “Skinny” Beverage Lineup

(TrendHunter.com) As many of you have surely noticed, there is a new word floating around Starbucks. Ever since the New Year, the word “Skinny” has been used to market a line of lower calorie drinks.

Starbucks, still on top of the game when it comes to the innovation of coffee and customer experience, may be onto so…

Site Sells Obsure New Fashion Labels – The Hidden Wardrobe (GALLERY)

(TrendHunter.com) Looking to explore the realms of fashion beyond the mainstream brands?

Hidden Wardrobe is an online retailer that sources new brands and designers that are up-and-coming in the creative British fashion circuit. It is a retail service that provides an outlet for new talent to sell their wares. And …

Cleaning up South Korea – Seoul’s $31 Billion Yongsan Project (GALLERY)

(TrendHunter.com) Seoul, South Korea, is a city that is continually transforming itself, from huts a hundred years ago to high rises now. A new project is scheduled for the Yongsan business district that will cost $31 billion and transform the gritty to the glittery. The 152 story centerpiece is a pear-shaped landmar…

Victoria Beckham Naked for Cancer – Protect the Skin You’re In Tees

(TrendHunter.com) After Marc Jacobs SS 2008 campaign, Victoria Beckham appears uncovered on top for the project “Protect the skin you’re in”.

The T-shirts are being sold this week at select Marc Jacobs boutiques for about 25 euros each, and are part of a campaign aiming at fighting cancer disease by increasin…

Teen Designer Makes It Big – Kira Plastinina Pays Paris $2M To Endorse Brand (VIDEO)

(TrendHunter.com) A 15 year old fashion designer is making waves globally for her incredible designing capabilities.

She did however have a boost when launching her brand. Backed by her millionaire father, Sergei Plastinina, the co-founder of Wimm-Bill-Dann, Russia’s largest dairy and juice producer, Kira Plastinin…

Latest In Viral Advert – Amazing Football Video For FIFA STREET 3 (VIDEO)

(TrendHunter.com) The Latest in Viral Advertising is the promo for the new football (soccer) game FIFA Street 3. Released across Europe, this video displays some rhythmic gymnastics/ parkour/ circ de sol le all amazing twisted up into “Extreme football from Mexico”. Watch the Video and be amazed, be very amazed.
…

Retail Giant Not Recognizing Blogs – Target Says They Don’t Care

(TrendHunter.com) Target doesn’t care what bloggers think about them. When a blogger emailed criticizing a billboard, she got a blow off email saying that Target doesn’t deal with non-traditional media. Target went on to say that this allows them time to focus their efforts on publications that reaches their core “gu…

Pushing the Boundaries of Athletic Shoes – Puma’s LA Cali Shoes with Gold (GALLERY)

(TrendHunter.com) Breezing along effortlessly in the park, or hanging out at the watering hole, these limited edition Puma Sportie LA Cali’s will stir souls. The combination of black and gold says exclusive and the back and side panels are gold – solid gold, layered under a black mesh. On the insole and sole are mont…

Cartoons Against Cigarettes – “A Magical Amount” Truth Campaign (VIDEO)

(TrendHunter.com) Don’t be fooled — this is no Lucky Charms commercial. If you’re familiar with the Truth campaigns against cigarettes, then you know the ads tend to be rather gorey. The latest ad, however, goes against spreading awareness with a new approach that’s actually even a bit… cute.

“A Magical Amount” a…

Touch-Screen Menus – Restaurants & Bars with Interactive Tabletops (VIDEO)

(TrendHunter.com) A wave of ubiquitous computing is sweeping the world, with incredible inventions like touch-screen tabletops hitting restaurants and bars, allowing for waiterless ordering with interactive menus, or sheer entertainment.

The Adour restaurant in NYC’s St. Regis hotel opens tomorrow and will offer an …

Pink Sugar After Dinner – DIY Cotton Candy at Kenka, NYC (GALLERY)

(TrendHunter.com) A hip Japanese restaurant in New York has put an innovative spin on the after dinner treat. Instead of passing out mints or little chocolates after a meal of gyozo and okonomiyaki, the East Village restaurant gives each patron a tiny jar of bright pink sugar.

Without further explanation, this woul…

Personalized Candy – My Fruit Roll-Ups

(TrendHunter.com) Remember Fruit Roll-Ups? The flat, chewy candy that was rolled up with fun little graphics you could peel out? Now imagine that, only with your company logo on it… or a cute graphic featuring your name and your sweetheart’s.

Thanks to MyFruitRollUps.com, it’s all possible now. The site lets you …