Interactive Marketing – 1-click Awards (VIDEO)

(TrendHunter.com) 1-click award is a competition rewarding the interactive works using mouse actions such as click. The contest offers the winner 500,000 yen and is being organized by Japanese recruiting company, Recruit. This in itself however is not the awesome part, no no, the awesome part is the promotion of the …

Ambilight Spectra TV Illuminates the Home – Aurea By Philips

(TrendHunter.com) Take a step into a new dimension of sensory experiences. Released by Philips and integrating the unique Ambilight Spectra technology, Aurea is an innovative, flat television screen that brings a sensual and unique lighting and color experience to the home.

Investing 50 million euros in its ‘Sedu…

Retro Fashion Warnings – Diesel Health & Safety Procedure (VIDEO)

(TrendHunter.com) We’ve featured Diesel fashions, shows and ads on Trend Hunter so often; we just can’t get enough of their viral qualities.

The latest TV spot is called Diesel Health and Safety Procedure. It’s a silly video detailing the potential hazards for Diesel shoppers, including emergency procedures and tip…

Write An Email To The Future You – Future Me

(TrendHunter.com) This concept is similar to writing something in junior high and having your teacher mail it to you years after you left the school. It would be so exciting to get mail from yourself you had forgotten you wrote.

Future Me is a website that does exactly that, via email. All you do is create a new en…

Improving Internet Commerce – eBay Nixes Negative Seller Feedback

(TrendHunter.com) eBay sellers are pretty miffed after a new rule regarding comments was put into place after some users abused the system.

eBay doesn’t like that sellers have been gaming the system in order to influence the buyers’ abilities to participate.

If you are given three negative comments by a seller, t…

Chic Café – Nestlé’s Nespresso Boutique In Paris (GALLERY)

(TrendHunter.com) The world’s biggest Nespresso boutique is now part of one of the most famous avenues on the planet, the Champs-Elysées.

With its 1500 square meters (16,150 square feet) of space on two levels, the “Star” Boutique invites Parisians and international visitors to indulge in high-end pleasures …

Greening New York Fashion Week – Aveda’s Eco Efforts (GALLERY)

(TrendHunter.com) Beauty company Aveda challenged designers to join their eco initiative during fashion week. They asked participating fashion designers to give out recycled gift cards, offer New York City tap water instead of bottled water, eliminate the use of fur in shows and in stores as well as offer organic, lo…

Guerrilla Fashion Marketing – DKNY Neon Bikes Around NYC

(TrendHunter.com) We featured the Chanel bicycle a few months ago, and it was wildly popular. Now DKNY has plopped several neon orange bicycles around New York City in an stylish guerrilla marketing attempt.

The bikes, which were seen chained to poles around the city, were great attention grabbers with their electri…

Viral YouTube Ad – How Adidas Earned its Stripes (VIDEO)

(TrendHunter.com) A new amazingly artistic Adidas YouTube Ad explains the company’s development from its origins in founder Adi Dassler’s workshop to its status today as a global sports and fashion brand. The ad campaign features references to famous tie-ups or fans that Adidas has had down the years including Liverp…

Capitalizing on Low Cal Demands – Red Bull Sugarfree TV Spot (VIDEO)

(TrendHunter.com) Red Bull originated in Thailand but after being tweaked to satisfy Austrian palettes, quickly became the world’s most famous energy drink. In 2003 they launched a Sugarfree which become wildly popular; today, nearly one in five cans sold are the artificially sweetened variety.

Red Bull has launche…

Wrinkle Prevention Exercise – Yoga Face (VIDEO)

(TrendHunter.com) Celebrity name-dropping New York yoga teacher Annelise Hagen of the prerequisitely snobby New York Health & Racquet Club is promoting Face Yoga.

According the Hagen, the bizarre facial exercises prevent aging and wrinkles and is practiced by stars like Gwyneth Paltrow and Jennifer Aniston. Face Yo…

Celebrity Designed Surfboards – Summer 2008 Evolution Surf (GALLERY)

(TrendHunter.com) As regular readers know, we featured a lot of celebrity products at Trend Hunter, but this is the first time we’ve seen surfboards created by stars.

Evolution Surf has released their 2008 line of surfboards with art created by celebrities. The Summer 2008 Evolution Surf line was designed and inspi…

Custom Built Cell Phones – zzzphone

(TrendHunter.com) Have you ever wanted a custom built phone with all the fancy oooo’s and ahhh’s that you could choose to meet your every need? Thanks to zzzphone, this once dream is now a reality. Comparing themselves to dell, and how they revolutionized the PC industry in the 90’s, zzzphone plans to revolutio…

Adidas Celebrates Originality – Targets YouTube, Facebook, Collaborates with Diesel

(TrendHunter.com) Adidas, the #2 athletic footwear maker, is branching out into new arenas; creating films for social-networking sites as part of its annual spring marketing campaign and collaborating with hip fashion label Diesel in time for New York Fashion week.

As part of its overall “Celebrate Originality,” glo…

Specialty Pizza Named After You – Domino’s Big Fantastic Deal

(TrendHunter.com) Domino’s is allowing online users to create their own pizza, name it, and add it to their menu for others to order and enjoy. They call it BFD Builder, aka Big Fantastic Deal. Users can choose from 4 types of crust styles, 6 types of meats, and 6 types of other toppings. Some of the current names in…

Striking Writers Create Spoofs – TV Writers Swap Shows (GALLERY)

(TrendHunter.com) Creative types just can’t stop being inspired to come up with ideas, so when striking writers of popular TV shows were given the chance to write their own ending for other TV shows, the scripts they created were truly amusing spoofs.

The writers of Ugly Betty took the script of Gossip Girl. The Off…

Celebrity Shock Virals – Sarah Silverman & Matt Damon (VIDEO)

(TrendHunter.com) Viral videos are one of the most looked at things on the web and have proven to be an excellent way to boost publicity. Hollywood actors are slowly starting to catch onto this wildly popular form of media, thanks to stars like Will Ferrell who was one of the pioneers of self-made celebrity virals.

…

Casual Luxury – Diesel Adds Black Gold Label (VIDEO)

(TrendHunter.com) In order to expand into a higher spectrum of the fashion market, Diesel has launched Black Gold, a new luxury division of the brand. The collection debuted today at the Mercedes Benz Fashion Week in New York alongside the rest of the Fall 2008 collection.

Before the show started, Diesel blasted the…

Breaking Marketing Molds – Risque Valentine’s Day Ads (GALLERY)

(TrendHunter.com) Breaking through the clutter of the mass of advertising surrounding Valentine’s Day is a huge challenge.

A few marketers, their works featured in the gallery, are showing various ways of getting your attention, from the sublime to the ridiculous. All are very clever, you’ll have to agree.

Artistic Apology – Sophie Ellis Bextor Offers Free Track After Canceling Tour (GALLERY)

(TrendHunter.com) This should be the new trend in music: artists saying sorry for canceling their tour or missing a performance by offering their fans free music.

As a way of apology for postponing her Spring tour, Sophie Ellis Bextor and her management have issued a statement which follows.

You can download the f…